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Hobbii A/S

Public limited companyCVR 36909587København NVActive

Hobbii A/S is a public limited company, based in København NV, active in retail sale of textiles, founded in 2015. The company went from a profit in 2024 to a loss of DKK 1m in 2025. Measured by gross profit, it ranks no. 1 of 57 companies in the industry in the database. Operations are spread over 7 production units in 7 towns.

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Key figures · financial year 2025

RevenueDKK 643.7m+2.5% vs. 2024
Net profit−DKK 1m−104.7% vs. 2024
EquityDKK 66.2m−24.9% vs. 2024
Employees200latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 12% (2024 → 2025), to DKK 121m.
  • Revenue rose 3% (2024 → 2025), to DKK 643.7m.
  • Net profit went from a profit of DKK 21.6m to a loss of DKK 1m (2024 → 2025).
  • Equity fell 25% (2024 → 2025), to DKK 66.2m.

Employees

  • 40 fewer employees than a year earlier: 200 (07/2026) against 240 (07/2025).

Management and owners, last 24 months

  • New in management: Danny Espersen (chair of the board, 29/01/2026), Johan Munck af Rosenschöld (ceo, 03/02/2026) and Thomas Zeihlund (ceo, 13/12/2024) (+1).
  • Stepped down: Morten Spliid (director, 28/03/2025), Johannes Emil Kjærsgaard Gadsbøll (chair of the board, 29/01/2026) and Nils Kristof Tipsmark Bouchet (board member, 01/11/2024) (+3).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of textiles (475100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
EquityNet profit
Financial figures for Hobbii A/S
202020212022202320242025Change
Revenuenot statednot stated835,905585,474627,681643,670+2.5%
Gross profit72,557128,313176,962143,308138,076120,954−12.4%
Operating profit (EBIT)20,05425,26616,65036,39833,9712,042−94%
Profit before tax16,67918,8384,74628,74030,601−2,473−108.1%
Net profit13,11414,6284,45421,72121,609−1,018−104.7%
Total assets77,599154,564273,278240,737278,764263,830−5.4%
Equity23,03434,97044,78366,44888,13766,199−24.9%
Liabilities52,766106,896204,441158,867177,958188,762+6.1%
Cash and cash equivalents17,06231,557110,73646,71834,12412,388−63.7%
Average number of employees121236281256223210−5.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140mDKK 160mDKK 180m202020212022202320242025
Gross profitMedian, the industry (57 companies)

Annual reports

6 financial years
Annual reports for Hobbii A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/05/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202415/04/2025The groupPDFXBRL
202301/01/2023 – 31/12/202325/04/2024The groupPDFXBRL
202201/07/2021 – 31/12/202222/06/2023The groupPDFXBRL
202101/07/2020 – 30/06/202102/12/2021The groupPDFXBRL
202001/07/2019 – 30/06/202002/11/2020The groupPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

57 companies in the database

Comparison with the other companies in retail sale of textiles based on the latest financial year.

Gross profitDKK 121mNo. 1 of 57
Better than 100% of the companies in the industry
EquityDKK 66.2mNo. 2 of 57
Better than 98% of the companies in the industry
Number of employees200No. 1 of 57
Better than 100% of the companies in the industry

Industry median: gross profit DKK 635k, net profit DKK 4,791, equity DKK 290k, 2 employees.

DKK 100kDKK 590kDKK 3.5mDKK 20.5mDKK 67mHere
Distribution of gross profit for 51 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 484of 763
Better than 37%
No. 478of 796
Better than 40%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 256of 33,588
Better than 99%
No. 969of 33,687
Better than 97%
All companies of type A/S18,025 companies in the comparison
No. 1,308of 17,786
Better than 93%
No. 2,997of 18,024
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of textiles
Gross profit
  1. Hobbii A/SDKK 121m
  2. Selfmade A/SDKK 71.6m
  3. Yarnliving ApSDKK 23.8m
Net profit
  1. Hobbii A/S−DKK 1m
  2. Selfmade A/SDKK 4.4m
  3. Yarnliving ApSDKK 7.4m
Equity
  1. Hobbii A/SDKK 66.2m
  2. Selfmade A/SDKK 106.2m
  3. Yarnliving ApSDKK 18.1m
Employees
  1. Hobbii A/S200
  2. Selfmade A/S238
  3. Yarnliving ApS65

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rainbow BidCo ApS90%
Hobbii A/S

Management

5 active registrations

Executive management

Executive management at Hobbii A/S
NameRoleAppointed
Johan Munck af RosenschöldCEO03/02/2026

Board of directors

Board of directors at Hobbii A/S
NameRoleAppointed
Jens Reimer OlesenBoard member12/05/2022
Morten PetersenBoard member12/05/2022
Daniel Erik Philip AhlstrandBoard member12/05/2022
Danny EspersenChair of the board29/01/2026
Founders
Lane11 Group ApS
Former management (20)
Former management at Hobbii A/S
NameRoleAppointedResigned
Jonas Reeh PetersenDirector28/05/201508/04/2019
Jens Reimer OlesenChair of the board30/11/201607/04/2019
Klavs PedersenBoard member30/11/201612/05/2022
Jonas Reeh PetersenBoard member30/11/201601/10/2021
Morten PetersenDeputy chair30/11/201611/05/2022
Filip DomagalaBoard member28/09/201807/04/2019
Filip DomagalaChair of the board08/04/201917/06/2020
Jens Reimer OlesenDirector08/04/201918/06/2020
Jens Reimer OlesenBoard member08/04/201917/06/2020
Jeppe Kallesøe OdefeyDirector23/01/202017/06/2020
Filip DomagalaBoard member18/06/202012/05/2022
Jens Reimer OlesenChair of the board18/06/202011/05/2022
Jeppe Kallesøe OdefeyCEO18/06/202005/08/2024
Martin Egeland DiernisseDirector22/09/202104/08/2024
Morten SpliidDirector01/04/202228/03/2025
Johannes Emil Kjærsgaard GadsbøllChair of the board12/05/202229/01/2026
Nils Kristof Tipsmark BouchetBoard member12/05/202201/11/2024
Martin Egeland DiernisseCEO05/08/202412/12/2024
Thomas ZeihlundCEO13/12/202403/02/2026
Martin Egeland DiernisseDirector13/12/202420/08/2025

Signing rule: Virksomheden tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

7 active production units

Dortheavej 12A
2400 København NV

København Municipality · Postcode 2400

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Hobbii A/SDortheavej 12A, st. tv, 2400 København NV1001020446648
Hobbii A/SKildebrøndevej 42B, 2670 Greve501026370732
Hobbii AalborgLøven 19, 9200 Aalborg SV141025310221
Hobbii KoldingAlbuen 3, 6000 Kolding101026661044
Hobbii RoskildeSkomagergade 25, 4000 Roskilde101025310213
Hobbii AarhusAgerøvej 25C, 8381 Tilst81026661001
Hobbii OdenseRugvang 36, 40, 5210 Odense NV81025574652

Purpose

Virksomhedens formål er at drive virksomhed med e-handel og anden dermed beslægtet virksomhed efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

98 registered events
20265 changesaccounts 1 · management 4
  • Annual report for 2025 published
  • Johan Munck af Rosenschöld appointed ceo
  • Thomas Zeihlund stepped down as ceo
  • Danny Espersen appointed chair of the board
  • Johannes Emil Kjærsgaard Gadsbøll stepped down as chair of the board
20254 changesmanagement 2 · accounts 1 · industry 1
  • Martin Egeland Diernisse stepped down as director
  • Annual report for 2024 published
  • Morten Spliid stepped down as director
  • Industry changed to Retail sale of textiles (475100)
20248 changesmanagement 7 · accounts 1
  • Martin Egeland Diernisse appointed director
  • Thomas Zeihlund appointed ceo
  • Martin Egeland Diernisse stepped down as ceo
  • Nils Kristof Tipsmark Bouchet stepped down as board member
  • Martin Egeland Diernisse appointed ceo
  • Jeppe Kallesøe Odefey stepped down as ceo
  • Martin Egeland Diernisse stepped down as director
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
202222 changesmanagement 10 · ownership 11 · capital 1
  • Jens Reimer Olesen appointed board member
  • Johannes Emil Kjærsgaard Gadsbøll appointed chair of the board
  • Daniel Erik Philip Ahlstrand appointed board member
  • Nils Kristof Tipsmark Bouchet appointed board member
  • Morten Petersen appointed board member
  • Filip Domagala stepped down as board member
  • Klavs Pedersen stepped down as board member
  • Rainbow BidCo ApS registered as owner (90%)
  • KP INVEST HOLDING ApS is no longer registered as owner
  • JUNG HOLDING ApS is no longer registered as owner
  • OP & NED HOLDING ApS is no longer registered as owner
  • MORTEN P. HOLDING ApS is no longer registered as owner
  • REIMER ASSET MANAGEMENT ApS is no longer registered as owner
  • J. REEH HOLDING ApS is no longer registered as owner
  • Jens Reimer Olesen stepped down as chair of the board
  • Morten Petersen stepped down as deputy chair
  • Share capital changed from 1,000,000 DKK to 1,024,904 DKK
  • KP INVEST HOLDING ApS registered as owner (10%)
  • JUNG HOLDING ApS registered as owner (10%)
  • KP INVEST HOLDING ApS is no longer registered as owner
  • JUNG HOLDING ApS is no longer registered as owner
  • Morten Spliid appointed director
20215 changesaccounts 1 · address 2 · management 2
  • Annual report for 2021 published
  • Moved to Dortheavej 12A, st. tv, 2400 København NV
  • Jonas Reeh Petersen stepped down as board member
  • Martin Egeland Diernisse appointed director
  • Moved to Dortheavej 8, st. tv, 2400 København NV
202013 changesaccounts 1 · name 1 · capital 3 · management 8
  • Annual report for 2020 published
  • Name changed from Hobbii ApS to Hobbii A/S
  • Share capital changed from 65,182 DKK to 1,000,000 DKK
  • Jeppe Kallesøe Odefey appointed ceo
  • Filip Domagala appointed board member
  • Jens Reimer Olesen appointed chair of the board
  • Jens Reimer Olesen stepped down as director
  • Jeppe Kallesøe Odefey stepped down as director
  • Jens Reimer Olesen stepped down as board member
  • Filip Domagala stepped down as chair of the board
  • Share capital changed from 64,519 DKK to 65,182 DKK
  • Share capital changed from 63,769 DKK to 64,519 DKK
  • Jeppe Kallesøe Odefey appointed director
201915 changescapital 1 · ownership 6 · name 1 · management 6 · address 1
  • Share capital changed from 62,500 DKK to 63,769 DKK
  • OP & NED HOLDING ApS registered as owner (15%)
  • OP & NED HOLDING ApS is no longer registered as owner
  • MORTEN P. HOLDING ApS registered as owner (15%)
  • REIMER ASSET MANAGEMENT ApS registered as owner (15%)
  • J. REEH HOLDING ApS registered as owner (15%)
  • Lane11 Group ApS is no longer registered as owner
  • Name changed from Garnio ApS to Hobbii ApS
  • Jens Reimer Olesen appointed board member
  • Jens Reimer Olesen appointed director
  • Filip Domagala appointed chair of the board
  • Jonas Reeh Petersen stepped down as director
  • Filip Domagala stepped down as board member
  • Jens Reimer Olesen stepped down as chair of the board
  • Moved to Fjeldhammervej 19, 2610 Rødovre
20182 changesmanagement 1 · address 1
  • Filip Domagala appointed board member
  • Moved to Fjeldhammervej 19, 2610 Rødovre
20178 changesaddress 1 · capital 1 · ownership 6
  • Moved to Valhøjs Alle 176, 2610 Rødovre
  • Share capital changed from 58,928 DKK to 62,500 DKK
  • Lane11 Group ApS registered as owner (66.67%)
  • KP INVEST HOLDING ApS registered as owner (5%)
  • JUNG HOLDING ApS registered as owner (5%)
  • Lane11 Group ApS is no longer registered as owner
  • JUNG HOLDING ApS is no longer registered as owner
  • KP INVEST HOLDING ApS is no longer registered as owner
201611 changescapital 1 · management 4 · ownership 6
  • Share capital changed from 50,000 DKK to 58,928 DKK
  • Jens Reimer Olesen appointed chair of the board
  • Morten Petersen appointed deputy chair
  • Jonas Reeh Petersen appointed board member
  • Klavs Pedersen appointed board member
  • Lane11 Group ApS registered as owner (67%)
  • OP & NED HOLDING ApS registered as owner (10%)
  • JUNG HOLDING ApS registered as owner (5%)
  • KP INVEST HOLDING ApS registered as owner (5%)
  • OP & NED HOLDING ApS is no longer registered as owner
  • Lane11 Group ApS is no longer registered as owner
20154 changesfounded 1 · management 1 · ownership 2
  • Registered as Garnio ApS
  • Jonas Reeh Petersen appointed director
  • OP & NED HOLDING ApS registered as owner (15%)
  • Lane11 Group ApS registered as owner (66.67%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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