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Selfmade A/S

Public limited companyCVR 73266319HerningActive

Selfmade A/S is a public limited company, based in Herning, active in retail sale of textiles, founded in 1984. After a loss in 2024, the company made a profit of DKK 4.4m in 2025. Measured by gross profit, it ranks no. 2 of 57 companies in the industry in the database. Operations are spread over 11 production units in 10 towns.

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Key figures · financial year 2025

Gross profitDKK 71.6m+6.5% vs. 2024
Net profitDKK 4.4m+113.8% vs. 2024
EquityDKK 106.2m+4.6% vs. 2024
Employees238latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 71.6m.
  • Net profit went from a loss of DKK 31.6m to a profit of DKK 4.4m (2024 → 2025).
  • Equity rose 5% (2024 → 2025), to DKK 106.2m.

Employees

  • 8 fewer employees than a year earlier: 238 (07/2026) against 246 (07/2025).

Management and owners, last 24 months

  • Stepped down: Kristian Peter Lerche (board member, 06/11/2024), Frida Marianne Lerche (board member, 06/11/2024) and Mette Engmark (board member, 06/11/2024) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of textiles (475100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140m202020212022202320242025
EquityNet profit
Financial figures for Selfmade A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit108,40297,17682,75572,61567,18771,583+6.5%
Operating profit (EBIT)16,64110,055−6,635−7,669−27,1012,806+110.4%
Profit before tax19,27713,276−2,930−8,092−35,2973,999+111.3%
Net profit15,75010,906−1,233−6,598−31,6234,358+113.8%
Total assets235,785257,670253,988241,108214,129199,533−6.8%
Equity140,024148,576141,230132,771101,529106,155+4.6%
Liabilities89,650103,086108,206104,970107,44688,113−18%
Cash and cash equivalents27,9458,8681,0293,0471,344944−29.8%
Average number of employees204208210–171143−16.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (57 companies)

Annual reports

6 financial years
Annual reports for Selfmade A/S
Financial yearPeriodPublishedFigures forDocuments
202501/06/2024 – 31/05/202503/12/2025The companyPDF not statedXBRL
202401/06/2023 – 31/05/202414/11/2024The companyPDFXBRL
202301/06/2022 – 31/05/202320/11/2023The companyPDFXBRL
202201/06/2021 – 31/05/202207/10/2022The companyPDFXBRL
202101/06/2020 – 31/05/202114/10/2021The companyPDFXBRL
202001/06/2019 – 31/05/202020/10/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030035008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

57 companies in the database

Comparison with the other companies in retail sale of textiles based on the latest financial year.

Gross profitDKK 71.6mNo. 2 of 57
Better than 98% of the companies in the industry
EquityDKK 106.2mNo. 1 of 57
Better than 100% of the companies in the industry
Number of employees238No. 2 of 57
Better than 98% of the companies in the industry

Industry median: gross profit DKK 635k, net profit DKK 4,791, equity DKK 290k, 2 employees.

DKK 100kDKK 590kDKK 3.5mDKK 20.5mDKK 67mHere
Distribution of gross profit for 51 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 593of 763
Better than 22%
No. 381of 796
Better than 52%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,115of 10,152
Better than 89%
No. 1,199of 10,275
Better than 88%
All companies of type A/S18,025 companies in the comparison
No. 2,121of 17,786
Better than 88%
No. 2,182of 18,024
Better than 88%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of textiles
Gross profit
  1. Selfmade A/SDKK 71.6m
  2. Hobbii A/SDKK 121m
  3. Yarnliving ApSDKK 23.8m
Net profit
  1. Selfmade A/SDKK 4.4m
  2. Hobbii A/S−DKK 1m
  3. Yarnliving ApSDKK 7.4m
Equity
  1. Selfmade A/SDKK 106.2m
  2. Hobbii A/SDKK 66.2m
  3. Yarnliving ApSDKK 18.1m
Employees
  1. Selfmade A/S238
  2. Hobbii A/S200
  3. Yarnliving ApS65

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Selfmade Holding ApS100%
Selfmade A/S

Management

5 active registrations

Executive management

Executive management at Selfmade A/S
NameRoleAppointed
Michael LercheDeputy board member20/09/2018
Alexander Lerche SommerCEO20/09/2018

Board of directors

Board of directors at Selfmade A/S
NameRoleAppointed
Michael LercheBoard member27/10/2006
Rikke LercheBoard member27/10/2006
Alexander Lerche SommerBoard member10/09/2010
Former management (22)
Former management at Selfmade A/S
NameRoleAppointedResigned
Jens Peder AndersenBoard member30/11/198406/11/1998
Jørgen Quade AndersenChair of the board30/11/198427/10/2006
Ludwig Wolfgang SchwarzBoard member30/11/198427/10/2006
Kristian Peter LercheBoard member30/11/198406/11/2024
Kristian Peter LercheCEO30/11/198420/09/2018
Frida Marianne LercheBoard member30/11/198406/11/2024
Carsten LinaaChief financial officer01/11/199701/07/2000
Finn LauridsenBoard member26/10/200027/10/2006
Frida Marianne LercheIndkøbsdirektør26/10/200020/09/2018
Tommy GuldbækBoard member19/01/200123/08/2001
Tommy GuldbækSales director23/08/200101/01/2003
Peter FrostChief financial officer23/08/200131/01/2007
Jesper Kaas HorsbølBoard member11/10/200201/06/2003
Jesper Kaas HorsbølDirector01/06/200326/10/2007
Thomas Peter Refning PoulsenChair of the board27/10/200631/07/2013
Torben Urban OlesenDirector15/08/200829/04/2014
Niels VestermarkChair of the board31/07/201317/05/2018
Mette EngmarkBoard member31/07/201306/11/2024
Jesper Dahl SommerDirector01/06/201410/03/2018
Alexander Lerche SommerDirector01/01/201819/09/2018
Michael LercheDeputy board member10/03/201819/09/2018
Torben BuurChair of the board17/05/201806/11/2024

Signing rule: Selskabet tegnes af den administrerende direktør alene eller af den samlede bestyrelse.

Address and production units

11 active production units

Birk Centerpark 82
7400 Herning

Herning Municipality · Postcode 7400

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Selfmade A/SBirk Centerpark 82, Birk, 7400 Herning931003182111
Selfmade A/S AalborgStenbukken 17, 9200 Aalborg SV251011116902
Selfmade A/S KøbenhavnVesterbrogade 20, st, 1620 København V231018890417
Selfmade A/SLangebjerg 33, 4000 Roskilde191003182093
Selfmade A/S EsbjergØstre Gjesingvej 23C, 6715 Esbjerg N171018995456
Selfmade A/S HerningThyrasvej 35, 7400 Herning161003182081
Selfmade A/S ÅrhusTilst Søndervej 94, 8381 Tilst151008040636
Selfmade A/S OdenseRugårdsvej 48A, 5000 Odense C131008040628
Selfmade A/S KoldingSkovvangen 59, 6000 Kolding111026837479
Selfmade A/S SønderborgNørrekobbel 21, 6400 Sønderborg91018021028
Selfmade RødovreRødovre Centrum 1R, st. 109, 2610 Rødovre11030393313

Purpose

Selskabets formål er at drive handel

The purpose is quoted from the register in Danish.

Changes year by year

77 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of textiles (475100)
20245 changesaccounts 1 · management 4
  • Annual report for 2024 published
  • Torben Buur stepped down as chair of the board
  • Mette Engmark stepped down as board member
  • Frida Marianne Lerche stepped down as board member
  • Kristian Peter Lerche stepped down as board member
20231 changeaccounts 1
  • Annual report for 2023 published
20222 changesaccounts 1 · name 1
  • Annual report for 2022 published
  • Name changed from STOFF & STIL A/S to Selfmade A/S
20212 changesaccounts 1 · ownership 1
  • Annual report for 2021 published
  • Peters Resthal Holding ApS is no longer registered as owner
20201 changeaccounts 1
  • Annual report for 2020 published
20192 changesownership 2
  • Frida Marianne Lerche is no longer registered as owner
  • Kristian Peter Lerche is no longer registered as owner
201811 changesmanagement 11
  • Alexander Lerche Sommer appointed ceo
  • Michael Lerche appointed deputy board member
  • Frida Marianne Lerche stepped down as indkøbsdirektør
  • Kristian Peter Lerche stepped down as ceo
  • Michael Lerche stepped down as deputy board member
  • Alexander Lerche Sommer stepped down as director
  • Torben Buur appointed chair of the board
  • Niels Vestermark stepped down as chair of the board
  • Michael Lerche appointed deputy board member
  • Jesper Dahl Sommer stepped down as director
  • Alexander Lerche Sommer appointed director
20169 changesownership 9
  • Selfmade Holding ApS registered as owner (100%)
  • Alexander Lerche Sommer registered as owner (33.33%)
  • Alexander Lerche Sommer is no longer registered as owner
  • Rikke Lerche registered as owner (33.33%)
  • Rikke Lerche is no longer registered as owner
  • Peters Resthal Holding ApS registered as owner (50%)
  • Michael Lerche registered as owner (33.33%)
  • Michael Lerche is no longer registered as owner
  • PETERS RESTHAL HOLDING ApS is no longer registered as owner
20143 changesname 1 · management 2
  • Name changed from PETERS RESTHAL A/S to STOFF & STIL A/S
  • Jesper Dahl Sommer appointed director
  • Torben Urban Olesen stepped down as director
20133 changesmanagement 3
  • Mette Engmark appointed board member
  • Niels Vestermark appointed chair of the board
  • Thomas Peter Refning Poulsen stepped down as chair of the board
20101 changemanagement 1
  • Alexander Lerche Sommer appointed board member
20081 changemanagement 1
  • Torben Urban Olesen appointed director
20072 changesmanagement 2
  • Jesper Kaas Horsbøl stepped down as director
  • Peter Frost stepped down as chief financial officer
20066 changesmanagement 6
  • Michael Lerche appointed board member
  • Rikke Lerche appointed board member
  • Thomas Peter Refning Poulsen appointed chair of the board
  • Finn Lauridsen stepped down as board member
  • Jørgen Quade Andersen stepped down as chair of the board
  • Ludwig Wolfgang Schwarz stepped down as board member
20041 changeaddress 1
  • Moved to Birk Centerpark 82, Birk, 7400 Herning
20033 changesmanagement 3
  • Jesper Kaas Horsbøl appointed director
  • Jesper Kaas Horsbøl stepped down as board member
  • Tommy Guldbæk stepped down as sales director
20021 changemanagement 1
  • Jesper Kaas Horsbøl appointed board member
20015 changesname 1 · management 4
  • Name changed from PETER S. RESTHAL A/S to PETERS RESTHAL A/S
  • Peter Frost appointed chief financial officer
  • Tommy Guldbæk appointed sales director
  • Tommy Guldbæk stepped down as board member
  • Tommy Guldbæk appointed board member
20003 changesmanagement 3
  • Frida Marianne Lerche appointed indkøbsdirektør
  • Finn Lauridsen appointed board member
  • Carsten Linaa stepped down as chief financial officer
19982 changesmanagement 1 · ownership 1
  • Jens Peder Andersen stepped down as board member
  • PETERS RESTHAL HOLDING ApS registered as owner (100%)
19971 changemanagement 1
  • Carsten Linaa appointed chief financial officer
19931 changecapital 1
  • Share capital changed from 300,000 DKK to 5,000,000 DKK
19849 changesfounded 1 · management 6 · ownership 2
  • Registered as PETER S. RESTHAL A/S
  • Jørgen Quade Andersen appointed chair of the board
  • Frida Marianne Lerche appointed board member
  • Kristian Peter Lerche appointed ceo
  • Kristian Peter Lerche appointed board member
  • Ludwig Wolfgang Schwarz appointed board member
  • Jens Peder Andersen appointed board member
  • Frida Marianne Lerche registered as owner (25%)
  • Kristian Peter Lerche registered as owner (25%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction