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sitre ApS

Private limited companyCVR 41794887Frederiksberg CActive

sitre ApS is a private limited company, based in Frederiksberg C, active in retail sale of cosmetic and toilet articles, founded in 2020. After a loss in 2021, the company made a profit of DKK 1.1m in 2025. Equity grew to DKK 1.7m in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.8m+17,752.8% vs. 2021
Net profitDKK 1.1m+13,115% vs. 2021
EquityDKK 1.7m+704.9% vs. 2021
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
  • 20/12/2024: Moved to Forhåbningsholms Alle 12, kl. tv, 1904 Frederiksberg C

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m20212025
EquityNet profit
Financial figures for sitre ApS
20212025Change
Revenuenot statednot stated–
Gross profit−101,756+17,752.8%
Operating profit (EBIT)−10852+8,667.4%
Profit before tax−11852+7,776.2%
Net profit−91,127+13,115%
Total assets2292,592+1,033.6%
Equity2141,720+704.9%
Liabilities15872+5,715%
Cash and cash equivalents94961+925.6%
Average number of employees12+100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m20212025
Gross profitMedian, the industry (107 companies)

Annual reports

2 financial years
Annual reports for sitre ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/02/2026The companyPDF not statedXBRL
202126/10/2020 – 31/12/202122/02/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 1.8mNo. 43 of 106
Better than 60% of the companies in the industry
EquityDKK 1.7mNo. 36 of 107
Better than 67% of the companies in the industry
Number of employees2No. 50 of 107
Better than 54% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,643of 69,742
Better than 52%
No. 26,343of 69,964
Better than 62%
Same industry and fewer than 20 employees90 companies in the comparison
No. 26of 89
Better than 72%
No. 21of 90
Better than 78%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,146of 33,588
Better than 46%
No. 11,781of 33,687
Better than 65%
All companies of type ApS66,508 companies in the comparison
No. 32,536of 66,379
Better than 51%
No. 22,394of 66,505
Better than 66%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. sitre ApSDKK 1.8m
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. sitre ApSDKK 1.1m
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. sitre ApSDKK 1.7m
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. sitre ApS2
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Teach To Teach ApS5%
  • Julie Herskin ApS25%
  • Cecilie Hjelmager ApS25%
  • Buggers Holding ApS10%
  • Pmc Finans ApS20%
sitre ApS

Management

2 active registrations

Executive management

Executive management at sitre ApS
NameRoleAppointed
Julie Winther HerskinDirector26/10/2020
Cecilie Hjermind HjelmagerCEO26/10/2020
Founders
Julie Herskin ApS, Cecilie Hjelmager ApS

Signing rule: Selskabet tegnes af 2 direktører i forening.

Address and production units

1 active production units

Forhåbningsholms Alle 12
1904 Frederiksberg C

Frederiksberg Municipality · Postcode 1904

Production units
Production unitAddressEmployeesP number
sitre ApSForhåbningsholms Alle 12, kl. tv, 1904 Frederiksberg C21026406532

Purpose

Selskabets formål er at drive og udvikle virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeindustry 1
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20243 changesaddress 1 · capital 1 · ownership 1
  • Moved to Forhåbningsholms Alle 12, kl. tv, 1904 Frederiksberg C
  • Share capital changed from 90,498 DKK to 117,530 DKK
  • PMC FINANS ApS registered as owner (20%)
20223 changesownership 1 · capital 1 · accounts 1
  • BUGGERS HOLDING ApS registered as owner (10%)
  • Share capital changed from 76,923 DKK to 90,498 DKK
  • Annual report for 2021 published
202011 changescapital 1 · ownership 7 · founded 1 · management 2
  • Share capital changed from 70,000 DKK to 76,923 DKK
  • Cecilie Hjelmager ApS registered as owner (25%)
  • Julie Herskin ApS registered as owner (25%)
  • TEACH TO TEACH ApS registered as owner (5%)
  • Julie Herskin ApS is no longer registered as owner
  • Cecilie Hjelmager ApS is no longer registered as owner
  • Registered as sitre ApS
  • Julie Winther Herskin appointed director
  • Cecilie Hjermind Hjelmager appointed ceo
  • Julie Herskin ApS registered as owner (50%)
  • Cecilie Hjelmager ApS registered as owner (50%)

Related companies

Same industry in Frederiksberg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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