Seier ApS

Private limited companyCVR 34223076Aarhus CActive

Seier ApS is a private limited company, based in Aarhus C, active in fitness facilities, founded in 2012. After a loss in 2024, the company made a profit of DKK 30,649 in 2025. With 43 employees, the company is about 22 times larger than the industry median. Gross profit is higher than that of 91% of the companies in the industry in the database.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 4.6m+51.9% vs. 2024

Net profitDKK 30,649+103.4% vs. 2024

EquityDKK 142k+101.1% vs. 2024

Employees43latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 52% (2024 → 2025), to DKK 4.6m.
Net profit went from a loss of DKK 890k to a profit of DKK 30,649 (2024 → 2025).
Equity turned positive again: DKK 142k (2024 → 2025).

Employees

8 more employees than a year earlier: 43 (08/2026) against 35 (08/2025).

Management and owners, last 24 months

New owners registered: Mads Seier-petersen Holding ApS (31/12/2025) and Otium Danmark ApS (31/12/2025).
No longer registered as owner: Mads Seier-petersen Holding ApS (30/12/2025) and Otium Danmark ApS (30/12/2025).

Registrations, last 24 months

31/12/2025: Share capital changed from 80,000 DKK to 82,000 DKK
01/05/2025: Name changed from SEIERFITNESS ApS to SEIER ApS
01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Seier ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	2,793	1,798	2,839	1,893	3,037	4,615	+51.9%
Operating profit (EBIT)	−1,490	−2,232	−549	−1,571	−632	522	+182.6%
Profit before tax	−1,778	−2,689	−1,063	−2,121	−1,215	−80	+93.4%
Net profit	−1,945	−2,457	−903	−1,346	−890	31	+103.4%
Total assets	1,963	1,219	1,338	1,538	1,345	5,633	+318.9%
Equity	−7,086	−9,543	−10,446	−11,792	−12,682	142	+101.1%
Liabilities	9,049	10,762	11,784	13,330	14,027	5,491	−60.9%
Cash and cash equivalents	77	14	5	27	5	2,783	+58,914.5%
Average number of employees	8	7	6	5	6	6	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (361 companies)

Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

Low equity ratio
Equity makes up 3% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Seier ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	30/03/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	03/04/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	03/04/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	01/05/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	25/05/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	17/06/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 4.6mNo. 34 of 361

Better than 91% of the companies in the industry

EquityDKK 142kNo. 193 of 361

Better than 47% of the companies in the industry

Number of employees43No. 42 of 361

Better than 89% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 20–49 employees9,922 companies in the comparison	No. 7,880of 9,892 Better than 20%	No. 8,780of 9,922 Better than 12%
Same industry and 20–49 employees74 companies in the comparison	No. 11of 74 Better than 86%	No. 52of 74 Better than 30%
Companies that are between 5 and 14 years old33,679 companies in the comparison	No. 9,258of 33,579 Better than 72%	No. 25,211of 33,678 Better than 25%
All companies of type ApS66,508 companies in the comparison	No. 14,956of 66,379 Better than 77%	No. 49,011of 66,505 Better than 26%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities

Gross profit

Seier ApSDKK 4.6m
Pure Gym Denmark A/SDKK 544.3m
SATS Danmark A/SDKK 159.5m

Net profit

Seier ApSDKK 30,649
Pure Gym Denmark A/SDKK 120.5m
SATS Danmark A/S−DKK 24.5m

Equity

Seier ApSDKK 142k
Pure Gym Denmark A/SDKK 181.4m
SATS Danmark A/S−DKK 478.8m

Employees

Seier ApS43
Pure Gym Denmark A/S1,676
SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Mads Seier-petersen Holding ApS50%
Otium Danmark ApS50%

Seier ApS

Management

1 active registrations

Executive management

Executive management at Seier ApS
Name	Role	Appointed
Mads Seier-Petersen	Director	06/02/2012

Auditor: Pricewaterhousecoopers Statsautoriseret Revisionspartnerselskab
Founders: Mads Seier-petersen Holding ApS

Former management (3)

Former management at Seier ApS
Name	Role	Appointed	Resigned
Mads Seier-Petersen	Board member	06/02/2012	27/05/2014
Per Lilholt	Chair of the board	06/02/2012	27/05/2014
Lars-Erik Mors Larsen	Board member	06/02/2012	27/05/2014

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Mariane Thomsens Gade 2F
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Ocean Shipping & Logistics A/SOther transportation support activities

Production units
Production unit	Address	Industry	Employees	P number
SEIER ApS	Mariane Thomsens Gade 2F, 1. 1, 8000 Aarhus C	Fitness facilities	43	1026722752

Purpose

Selskabets formål er at drive fitnesscenter samt anden hermed efter ledelsens skøn forbundet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events

02015

02016

02017

02018

02019

02020

22021

12022

12023

12024

82025

12026

20261 changeaccounts 1

30/03AccountsAnnual report for 2025 published

20258 changescapital 1 · ownership 4 · name 1 · accounts 1 · industry 1

31/12CapitalShare capital changed from 80,000 DKK to 82,000 DKK
31/12OwnershipMADS SEIER-PETERSEN HOLDING ApS registered as owner (50%)
31/12OwnershipOtium Danmark ApS registered as owner (50%)
30/12OwnershipMADS SEIER-PETERSEN HOLDING ApS is no longer registered as owner
30/12OwnershipOtium Danmark ApS is no longer registered as owner
01/05NameName changed from SEIERFITNESS ApS to SEIER ApS
03/04AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Fitness facilities (931300)

20241 changeaccounts 1

03/04AccountsAnnual report for 2023 published

20231 changeaccounts 1

01/05AccountsAnnual report for 2022 published

20221 changeaccounts 1

25/05AccountsAnnual report for 2021 published

20212 changesaccounts 1 · address 1

17/06AccountsAnnual report for 2020 published
05/04AddressMoved to Mariane Thomsens Gade 2F, 1. 1, 8000 Aarhus C

20143 changesmanagement 3

27/05ManagementMads Seier-Petersen stepped down as board member
27/05ManagementPer Lilholt stepped down as chair of the board
27/05ManagementLars-Erik Mors Larsen stepped down as board member

20131 changeaddress 1

18/04AddressMoved to Spanien 1, 8000 Aarhus C

20128 changesownership 2 · industry 1 · founded 1 · management 4

30/05OwnershipMADS SEIER-PETERSEN HOLDING ApS registered as owner (50%)
30/05OwnershipOtium Danmark ApS registered as owner (50%)
23/02IndustryIndustry changed to Fitness facilities (931300)
06/02FoundedRegistered as SEIERFITNESS ApS
06/02ManagementMads Seier-Petersen appointed board member
06/02ManagementPer Lilholt appointed chair of the board
06/02ManagementLars-Erik Mors Larsen appointed board member
06/02ManagementMads Seier-Petersen appointed director

Related companies

Same industry in Aarhus

Yo Studios Aarhus ApS79 employees
SUF Nibevej ApS49 employees
D.k.s. 2009 ApS47 employees
Fitness United ApS41 employees
THEGYM Aarhus ApS41 employees
Fit&sund Risskov/egå ApS26 employees

See all →

Same people in management

Pilgrim A/Svia Per Lilholt
Novicell ApSvia Per Lilholt
Generaxion A/Svia Per Lilholt
Ejendomsselskabet Olav de Linde A/Svia Per Lilholt
Ski Group A/Svia Lars-Erik Mors Larsen
Vitec Visiolink ApSvia Per Lilholt

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction