Pilgrim A/S

Public limited companyCVR 26084369SkanderborgActive

Pilgrim A/S is a public limited company, based in Skanderborg, active in retail sale of watches and jewellery, founded in 2001. Net profit fell 6% from 2024 to 2025, ending at DKK 6.9m. Measured by gross profit, it ranks no. 2 of 242 companies in the industry in the database. Operations are spread over 42 production units in 35 towns.

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Key figures · financial year 2025

Gross profitDKK 113.9m+6.8% vs. 2024
Net profitDKK 6.9m−5.7% vs. 2024
EquityDKK 83m+9% vs. 2024
Employees416latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 113.9m.
  • Net profit fell 6% (2024 → 2025), to DKK 6.9m.
  • Equity rose 9% (2024 → 2025), to DKK 83m.

Employees

  • 35 more employees than a year earlier: 416 (07/2026) against 381 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
EquityNet profit
Financial figures for Pilgrim A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit146−57987,36893,451106,579113,865+6.8%
Operating profit (EBIT)−1,250−1,7008,13710,31113,51814,797+9.5%
Profit before tax5,6465,1146,9017,10010,1879,579−6%
Net profit10,1459,8786,6425,0357,2776,865−5.7%
Total assets48,32057,509125,960125,872140,279151,538+8%
Equity3,39613,27419,91668,87676,16883,032+9%
Liabilities26,68028,640106,04456,99664,11168,506+6.9%
Cash and cash equivalents42256,4336,1414,7126,808+44.5%
Average number of employees1010170152163182+11.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pilgrim A/S
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202509/12/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202423/01/2025The companyPDFXBRL
202301/10/2022 – 30/09/202303/04/2024The companyPDFXBRL
202201/10/2021 – 30/09/202201/04/2023The companyPDFXBRL
202101/10/2020 – 30/09/202111/02/2022The companyPDFXBRL
202001/10/2019 – 30/09/202011/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 113.9mNo. 2 of 242
Better than 100% of the companies in the industry
EquityDKK 83mNo. 3 of 242
Better than 99% of the companies in the industry
Number of employees416No. 2 of 242
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 498of 763
Better than 35%
No. 441of 796
Better than 45%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 620of 24,791
Better than 98%
No. 1,593of 24,909
Better than 94%
All companies of type A/S18,025 companies in the comparison
No. 1,382of 17,786
Better than 92%
No. 2,594of 18,024
Better than 86%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Pilgrim A/SDKK 113.9m
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Bucherer Denmark ApSDKK 108.6m
Net profit
  1. Pilgrim A/SDKK 6.9m
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Bucherer Denmark ApS−DKK 32.2m
Equity
  1. Pilgrim A/SDKK 83m
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Bucherer Denmark ApSDKK 518.5m

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pilgrim Holding ApS100%
Pilgrim A/S

Management

5 active registrations

Executive management

Executive management at Pilgrim A/S
NameRoleAppointed
Annemette MarkvadDirector30/04/2015
Søren ChristensenDirector30/04/2015

Board of directors

Board of directors at Pilgrim A/S
NameRoleAppointed
Annemette MarkvadBoard member08/06/2001
Hjalde Rud MarkvadBoard member11/05/2015
Andreas Haugstrup HommelhoffChair of the board25/08/2021
Founders
Annemette Markvad
Former management (17)
Former management at Pilgrim A/S
NameRoleAppointedResigned
Henrik Rud AdamsenBoard member08/06/200106/08/2014
Annemette MarkvadDirector08/06/200128/02/2002
Michael SerupBoard member27/01/200511/05/2015
Henrik Rud AdamsenDirector20/03/200906/08/2014
Dorthe VinklerCEO20/03/200902/11/2010
Poul Erik JakobsenBoard member20/03/200925/10/2010
Lars Bonderup BjørnChair of the board02/11/201011/05/2015
Thomas Rud AdamsenBoard member02/11/201011/05/2015
Claus WædeledCEO01/02/201130/04/2015
Per LilholtChair of the board11/05/201525/08/2021
Per KirchnerBoard member11/05/201523/04/2018
Steen AlbrechtslundBoard member11/05/201523/04/2018
Andreas Haugstrup HommelhoffBoard member11/05/201524/08/2021
Rina Bro HansenBoard member24/04/201825/08/2021
Søren SchriverBoard member24/04/201827/11/2018
Jack FriisBoard member24/04/201825/08/2021
Christian Schmidt BroeDirector15/03/201925/01/2022

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, af to medlemmer af bestyrelsen eller af den samlede bestyrelse. 

Address and production units

42 active production units
Production units
Production unitAddressEmployeesP number
Pilgrim A/SSøtoften 8, 8660 Skanderborg941002512814
Pilgrim A/SGrønlandsvej 8, 8660 Skanderborg451022205524
Pilgrim Rødovre CentrumRødovre Centrum 1, 2610 Rødovre121022845744
PILGRIM A/S Københavns LufthavnLufthavnsboulevarden 6, 2770 Kastrup111013709943
Pilgrim A/S - Kbh. kontorBredgade 25A, 2, 1260 København K111028951341
Pilgrim Kolding StorcenterSkovvangen 42E, 6000 Kolding111018251597
Pilgrim Rosengårdcentret Butik 142 - Ny Rød GadeØrbækvej 75, 5220 Odense SØ111018251503
Pilgrim Amager TorvAmagertorv 18, st. 2, 1160 København K101031566068
Pilgrim FisketorvetKalvebod Brygge 59, 1560 København V101017279870
Pilgrim HerningMerkurvej 1E, st. 143, 7400 Herning91017710202
Pilgrim Magasin OdenseVestergade 20, 5000 Odense C91017279765
Pilgrim Magasin ÅrhusImmervad 2, 8000 Aarhus C91017279757
Pilgrim Vejle Bryggen Butik 245, Plan 1Søndertorv 2, 7100 Vejle91018251635
PILGRIM A/S FIELDSArne Jacobsens Allé 12, 2300 København S81011659973
PILGRIM Bruuns Galleri 427M.P. Bruuns Gade 25, 8000 Aarhus C81010080041

Showing 15 of 42 units (sorted by employees).

Purpose

Selskabets formål er at drive virksomhed med design, produktion og salg af smykker og dermed beslægtet virksomhed samt forhandling af beklædningsgenstande og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

58 registered events
20253 changesaccounts 2 · industry 1
  • Annual report for 2025 published
  • Annual report for 2024 published
  • Industry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · merger 1
  • Annual report for 2022 published
  • Merger registered in CVR
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Christian Schmidt Broe stepped down as director
20216 changesmanagement 5 · accounts 1
  • Andreas Haugstrup Hommelhoff appointed chair of the board
  • Rina Bro Hansen stepped down as board member
  • Jack Friis stepped down as board member
  • Per Lilholt stepped down as chair of the board
  • Andreas Haugstrup Hommelhoff stepped down as board member
  • Annual report for 2020 published
20192 changesmanagement 1 · address 1
  • Christian Schmidt Broe appointed director
  • Moved to Søtoften 8, 8660 Skanderborg
20187 changesmanagement 6 · address 1
  • Søren Schriver stepped down as board member
  • Moved to Søtoften 8, 8660 Skanderborg
  • Rina Bro Hansen appointed board member
  • Jack Friis appointed board member
  • Søren Schriver appointed board member
  • Steen Albrechtslund stepped down as board member
  • Per Kirchner stepped down as board member
201513 changesname 1 · management 11 · status 1
  • Name changed from GP SELSKABET A/S to Pilgrim A/S
  • Steen Albrechtslund appointed board member
  • Per Lilholt appointed chair of the board
  • Per Kirchner appointed board member
  • Andreas Haugstrup Hommelhoff appointed board member
  • Hjalde Rud Markvad appointed board member
  • Thomas Rud Adamsen stepped down as board member
  • Lars Bonderup Bjørn stepped down as chair of the board
  • Michael Serup stepped down as board member
  • Søren Christensen appointed director
  • Annemette Markvad appointed director
  • Claus Wædeled stepped down as ceo
  • Status changed to active
20144 changesstatus 1 · name 1 · management 2
  • Status changed to under reconstruction
  • Name changed from PILGRIM A/S to GP SELSKABET A/S
  • Henrik Rud Adamsen stepped down as director
  • Henrik Rud Adamsen stepped down as board member
20111 changemanagement 1
  • Claus Wædeled appointed ceo
20104 changesmanagement 4
  • Thomas Rud Adamsen appointed board member
  • Lars Bonderup Bjørn appointed chair of the board
  • Dorthe Vinkler stepped down as ceo
  • Poul Erik Jakobsen stepped down as board member
20093 changesmanagement 3
  • Henrik Rud Adamsen appointed director
  • Dorthe Vinkler appointed ceo
  • Poul Erik Jakobsen appointed board member
20081 changeindustry 1
  • Industry changed to Wholesale of watches and jewellery (464800)
20071 changeaddress 1
  • Moved to Søtoften 8, 8660 Skanderborg
20051 changemanagement 1
  • Michael Serup appointed board member
20022 changesaddress 1 · management 1
  • Moved to Søtoften 8, 8660 Skanderborg
  • Annemette Markvad stepped down as director
20015 changesownership 1 · founded 1 · management 3
  • Pilgrim Holding ApS registered as owner (100%)
  • Registered as PILGRIM A/S
  • Henrik Rud Adamsen appointed board member
  • Annemette Markvad appointed board member
  • Annemette Markvad appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction