Pilgrim A/S
Public limited companyCVR 26084369SkanderborgActive
Pilgrim A/S is a public limited company, based in Skanderborg, active in retail sale of watches and jewellery, founded in 2001. Net profit fell 6% from 2024 to 2025, ending at DKK 6.9m. Measured by gross profit, it ranks no. 2 of 242 companies in the industry in the database. Operations are spread over 42 production units in 35 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 7% (2024 → 2025), to DKK 113.9m.
- Net profit fell 6% (2024 → 2025), to DKK 6.9m.
- Equity rose 9% (2024 → 2025), to DKK 83m.
Employees
- 35 more employees than a year earlier: 416 (07/2026) against 381 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 146 | −579 | 87,368 | 93,451 | 106,579 | 113,865 | +6.8% |
| Operating profit (EBIT) | −1,250 | −1,700 | 8,137 | 10,311 | 13,518 | 14,797 | +9.5% |
| Profit before tax | 5,646 | 5,114 | 6,901 | 7,100 | 10,187 | 9,579 | −6% |
| Net profit | 10,145 | 9,878 | 6,642 | 5,035 | 7,277 | 6,865 | −5.7% |
| Total assets | 48,320 | 57,509 | 125,960 | 125,872 | 140,279 | 151,538 | +8% |
| Equity | 3,396 | 13,274 | 19,916 | 68,876 | 76,168 | 83,032 | +9% |
| Liabilities | 26,680 | 28,640 | 106,044 | 56,996 | 64,111 | 68,506 | +6.9% |
| Cash and cash equivalents | 42 | 25 | 6,433 | 6,141 | 4,712 | 6,808 | +44.5% |
| Average number of employees | 10 | 10 | 170 | 152 | 163 | 182 | +11.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 09/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 23/01/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 03/04/2024 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 01/04/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 11/02/2022 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 11/02/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 200–499 employees796 companies in the comparison | No. 498of 763 Better than 35% | No. 441of 796 Better than 45% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 620of 24,791 Better than 98% | No. 1,593of 24,909 Better than 94% |
| All companies of type A/S18,025 companies in the comparison | No. 1,382of 17,786 Better than 92% | No. 2,594of 18,024 Better than 86% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- Pilgrim A/SDKK 113.9m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Bucherer Denmark ApSDKK 108.6m
- Pilgrim A/SDKK 6.9m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Bucherer Denmark ApS−DKK 32.2m
- Pilgrim A/SDKK 83m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Bucherer Denmark ApSDKK 518.5m
- Pilgrim A/S416
- Vibholm Guld og Sølv ApS312
- Bucherer Denmark ApS116
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Pilgrim Holding ApS100%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Annemette Markvad | Director | 30/04/2015 |
| Søren Christensen | Director | 30/04/2015 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Annemette Markvad | Board member | 08/06/2001 |
| Hjalde Rud Markvad | Board member | 11/05/2015 |
| Andreas Haugstrup Hommelhoff | Chair of the board | 25/08/2021 |
- Founders
- Annemette Markvad
Former management (17)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Henrik Rud Adamsen | Board member | 08/06/2001 | 06/08/2014 |
| Annemette Markvad | Director | 08/06/2001 | 28/02/2002 |
| Michael Serup | Board member | 27/01/2005 | 11/05/2015 |
| Henrik Rud Adamsen | Director | 20/03/2009 | 06/08/2014 |
| Dorthe Vinkler | CEO | 20/03/2009 | 02/11/2010 |
| Poul Erik Jakobsen | Board member | 20/03/2009 | 25/10/2010 |
| Lars Bonderup Bjørn | Chair of the board | 02/11/2010 | 11/05/2015 |
| Thomas Rud Adamsen | Board member | 02/11/2010 | 11/05/2015 |
| Claus Wædeled | CEO | 01/02/2011 | 30/04/2015 |
| Per Lilholt | Chair of the board | 11/05/2015 | 25/08/2021 |
| Per Kirchner | Board member | 11/05/2015 | 23/04/2018 |
| Steen Albrechtslund | Board member | 11/05/2015 | 23/04/2018 |
| Andreas Haugstrup Hommelhoff | Board member | 11/05/2015 | 24/08/2021 |
| Rina Bro Hansen | Board member | 24/04/2018 | 25/08/2021 |
| Søren Schriver | Board member | 24/04/2018 | 27/11/2018 |
| Jack Friis | Board member | 24/04/2018 | 25/08/2021 |
| Christian Schmidt Broe | Director | 15/03/2019 | 25/01/2022 |
Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, af to medlemmer af bestyrelsen eller af den samlede bestyrelse.
Address and production units
42 active production unitsSøtoften 8
8660 Skanderborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pilgrim A/S | Søtoften 8, 8660 Skanderborg | 94 | 1002512814 |
| Pilgrim A/S | Grønlandsvej 8, 8660 Skanderborg | 45 | 1022205524 |
| Pilgrim Rødovre Centrum | Rødovre Centrum 1, 2610 Rødovre | 12 | 1022845744 |
| PILGRIM A/S Københavns Lufthavn | Lufthavnsboulevarden 6, 2770 Kastrup | 11 | 1013709943 |
| Pilgrim A/S - Kbh. kontor | Bredgade 25A, 2, 1260 København K | 11 | 1028951341 |
| Pilgrim Kolding Storcenter | Skovvangen 42E, 6000 Kolding | 11 | 1018251597 |
| Pilgrim Rosengårdcentret Butik 142 - Ny Rød Gade | Ørbækvej 75, 5220 Odense SØ | 11 | 1018251503 |
| Pilgrim Amager Torv | Amagertorv 18, st. 2, 1160 København K | 10 | 1031566068 |
| Pilgrim Fisketorvet | Kalvebod Brygge 59, 1560 København V | 10 | 1017279870 |
| Pilgrim Herning | Merkurvej 1E, st. 143, 7400 Herning | 9 | 1017710202 |
| Pilgrim Magasin Odense | Vestergade 20, 5000 Odense C | 9 | 1017279765 |
| Pilgrim Magasin Århus | Immervad 2, 8000 Aarhus C | 9 | 1017279757 |
| Pilgrim Vejle Bryggen Butik 245, Plan 1 | Søndertorv 2, 7100 Vejle | 9 | 1018251635 |
| PILGRIM A/S FIELDS | Arne Jacobsens Allé 12, 2300 København S | 8 | 1011659973 |
| PILGRIM Bruuns Galleri 427 | M.P. Bruuns Gade 25, 8000 Aarhus C | 8 | 1010080041 |
Showing 15 of 42 units (sorted by employees).
Purpose
Selskabets formål er at drive virksomhed med design, produktion og salg af smykker og dermed beslægtet virksomhed samt forhandling af beklædningsgenstande og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
58 registered events20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · merger 1
- AccountsAnnual report for 2022 published
- MergerMerger registered in CVR
20222 changesaccounts 1 · management 1
- AccountsAnnual report for 2021 published
- ManagementChristian Schmidt Broe stepped down as director
20216 changesmanagement 5 · accounts 1
- ManagementAndreas Haugstrup Hommelhoff appointed chair of the board
- ManagementRina Bro Hansen stepped down as board member
- ManagementJack Friis stepped down as board member
- ManagementPer Lilholt stepped down as chair of the board
- ManagementAndreas Haugstrup Hommelhoff stepped down as board member
- AccountsAnnual report for 2020 published
20192 changesmanagement 1 · address 1
- ManagementChristian Schmidt Broe appointed director
- AddressMoved to Søtoften 8, 8660 Skanderborg
20187 changesmanagement 6 · address 1
- ManagementSøren Schriver stepped down as board member
- AddressMoved to Søtoften 8, 8660 Skanderborg
- ManagementRina Bro Hansen appointed board member
- ManagementJack Friis appointed board member
- ManagementSøren Schriver appointed board member
- ManagementSteen Albrechtslund stepped down as board member
- ManagementPer Kirchner stepped down as board member
201513 changesname 1 · management 11 · status 1
- NameName changed from GP SELSKABET A/S to Pilgrim A/S
- ManagementSteen Albrechtslund appointed board member
- ManagementPer Lilholt appointed chair of the board
- ManagementPer Kirchner appointed board member
- ManagementAndreas Haugstrup Hommelhoff appointed board member
- ManagementHjalde Rud Markvad appointed board member
- ManagementThomas Rud Adamsen stepped down as board member
- ManagementLars Bonderup Bjørn stepped down as chair of the board
- ManagementMichael Serup stepped down as board member
- ManagementSøren Christensen appointed director
- ManagementAnnemette Markvad appointed director
- ManagementClaus Wædeled stepped down as ceo
- StatusStatus changed to active
20144 changesstatus 1 · name 1 · management 2
- StatusStatus changed to under reconstruction
- NameName changed from PILGRIM A/S to GP SELSKABET A/S
- ManagementHenrik Rud Adamsen stepped down as director
- ManagementHenrik Rud Adamsen stepped down as board member
20111 changemanagement 1
- ManagementClaus Wædeled appointed ceo
20104 changesmanagement 4
- ManagementThomas Rud Adamsen appointed board member
- ManagementLars Bonderup Bjørn appointed chair of the board
- ManagementDorthe Vinkler stepped down as ceo
- ManagementPoul Erik Jakobsen stepped down as board member
20093 changesmanagement 3
- ManagementHenrik Rud Adamsen appointed director
- ManagementDorthe Vinkler appointed ceo
- ManagementPoul Erik Jakobsen appointed board member
20081 changeindustry 1
- IndustryIndustry changed to Wholesale of watches and jewellery (464800)
20071 changeaddress 1
- AddressMoved to Søtoften 8, 8660 Skanderborg
20051 changemanagement 1
- ManagementMichael Serup appointed board member
20022 changesaddress 1 · management 1
- AddressMoved to Søtoften 8, 8660 Skanderborg
- ManagementAnnemette Markvad stepped down as director
20015 changesownership 1 · founded 1 · management 3
- OwnershipPilgrim Holding ApS registered as owner (100%)
- FoundedRegistered as PILGRIM A/S
- ManagementHenrik Rud Adamsen appointed board member
- ManagementAnnemette Markvad appointed board member
- ManagementAnnemette Markvad appointed director
Related companies
Same industry in Skanderborg
- Gulddråben Skanderborg ApS3 employees
- Rokkjærs Ry ApS2 employees
Same people in management
- Det Nordjyske Mediehus A/Svia Lars Bonderup Bjørn
- Pure Gym Denmark A/Svia Steen Albrechtslund
- Elcon A/Svia Andreas Haugstrup Hommelhoff
- Hummel A/Svia Søren Schriver
- Bahne Sørensen A/Svia Poul Erik Jakobsen
- Ewii A/Svia Lars Bonderup Bjørn
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
- Maanesten A/SDKK 42.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.