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Generaxion A/S

Public limited companyCVR 31189810Aarhus VActive

Generaxion A/S is a public limited company, based in Aarhus V, active in business and other management consultancy activities, founded in 2008. Net profit rose 28% from 2024 to 2025, ending at DKK 32.7m. Operations are spread over 5 production units in 3 towns. With 150 employees, the company is about 75 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 111.7m+6.9% vs. 2024
Net profitDKK 32.7m+27.5% vs. 2024
EquityDKK 141.8m+29.9% vs. 2024
Employees150latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 111.7m.
  • Net profit rose 28% (2024 → 2025), to DKK 32.7m.
  • Equity rose 30% (2024 → 2025), to DKK 141.8m.

Employees

  • 3 fewer employees than a year earlier: 150 (07/2026) against 153 (07/2025).

Management and owners, last 24 months

  • New in management: Jesper Kjær Bahlke (board member, 30/12/2024).
  • Stepped down: Caroline Lundgaard Jensen (board member, 30/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120mDKK 140m202020212022202320242025
EquityNet profit
Financial figures for Generaxion A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit91,47591,827118,010108,626104,543111,706+6.9%
Operating profit (EBIT)26,14821,85235,63834,09729,36232,966+12.3%
Profit before tax27,09122,84636,76537,81333,33842,321+26.9%
Net profit20,22717,46128,30629,14325,60632,656+27.5%
Total assets69,51551,23384,664122,466154,931169,161+9.2%
Equity34,38621,84754,40883,551109,157141,813+29.9%
Liabilities35,12929,38630,25638,91545,77426,653−41.8%
Cash and cash equivalents9,4578623,3367281,1949,263+675.8%
Average number of employees146146–136144147+2.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Generaxion A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202409/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202304/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202210/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012014016018008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 111.7mNo. 45 of 2,358
Better than 98% of the companies in the industry
EquityDKK 141.8mNo. 102 of 2,369
Better than 96% of the companies in the industry
Number of employees150No. 42 of 2,370
Better than 98% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 532of 4,412
Better than 88%
No. 486of 4,466
Better than 89%
Same industry and 50–199 employees34 companies in the comparison
No. 10of 34
Better than 73%
No. 5of 34
Better than 88%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 635of 24,791
Better than 97%
No. 1,025of 24,909
Better than 96%
All companies of type A/S18,025 companies in the comparison
No. 1,411of 17,786
Better than 92%
No. 1,809of 18,024
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Generaxion A/SDKK 111.7m
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Generaxion A/SDKK 32.7m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Generaxion A/SDKK 141.8m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Generaxion A/S150
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Generaxion A/S

Management

4 active registrations

Executive management

Executive management at Generaxion A/S
NameRoleAppointed
Allan Damborg JensenDirector24/01/2008

Board of directors

Board of directors at Generaxion A/S
NameRoleAppointed
Allan Damborg JensenBoard member24/01/2008
Joel Allen RussChair of the board07/02/2018
Jesper Kjær BahlkeBoard member30/12/2024
Founders
Allan Damborg Jensen
Former management (12)
Former management at Generaxion A/S
NameRoleAppointedResigned
Michael LarsenBoard member24/01/200823/02/2009
Per LilholtChair of the board23/02/200901/10/2010
Bo Sten OlinBoard member23/02/200929/01/2018
Morten Longgaard KnudsenBoard member23/02/200926/08/2013
Peter Vestmark NielsenBoard member01/10/201029/01/2018
Louise SkarbyChair of the board01/10/201029/01/2018
Tobias Thaastrup-LethBoard member26/08/201329/01/2018
Henrik Vestergaard KastbjergBoard member29/01/201807/02/2018
Poul SandChair of the board29/01/201807/02/2018
Jacob Sjørslev FrandsenBoard member29/01/201819/05/2021
Joel Allen RussBoard member29/01/201806/02/2018
Caroline Lundgaard JensenBoard member19/05/202130/12/2024

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse

Address and production units

5 active production units

Sommervej 23A
8210 Aarhus V

Aarhus Municipality · Postcode 8210

Other companies at the address (1)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Generaxion A/SSommervej 23A, 1, Hasle, 8210 Aarhus V901014154775
Generaxion A/SRyesgade 106A, 4, 2100 København Ø541024504456
Høks ApSVesterbro Torv 3, 3. tv, 8000 Aarhus C111021951168
HøksVesterbro Torv 3, 3. tv, 8000 Aarhus C91029127189
Rommel ApSRyesgade 106A, 3, 2100 København Ø41021002670

Purpose

Selskabets formål er medierådgivning, samt al virksomhed som er beslægtet hermed

The purpose is quoted from the register in Danish.

Changes year by year

62 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20243 changesmanagement 2 · accounts 1
  • Jesper Kjær Bahlke appointed board member
  • Caroline Lundgaard Jensen stepped down as board member
  • Annual report for 2023 published
20233 changesaccounts 1 · capital 1 · merger 1
  • Annual report for 2022 published
  • Share capital changed from 600,000 DKK to 716,845 DKK
  • Merger registered in CVR
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesaccounts 1 · management 2
  • Annual report for 2020 published
  • Caroline Lundgaard Jensen appointed board member
  • Jacob Sjørslev Frandsen stepped down as board member
20202 changesname 2
  • Name changed from SØGEMEDIER A/S to Generaxion A/S
  • Name changed from SØGEMEDIER ApS to SØGEMEDIER A/S
20193 changescapital 1 · merger 1 · name 1
  • Share capital changed from 524,750 DKK to 600,000 DKK
  • Merger registered in CVR
  • Name changed from SØGEMEDIER A/S to SØGEMEDIER ApS
201818 changescapital 1 · management 12 · ownership 5
  • Share capital changed from 525,000 DKK to 524,750 DKK
  • Joel Allen Russ appointed chair of the board
  • Poul Sand stepped down as chair of the board
  • Henrik Vestergaard Kastbjerg stepped down as board member
  • Joel Allen Russ stepped down as board member
  • Poul Sand appointed chair of the board
  • Henrik Vestergaard Kastbjerg appointed board member
  • Jacob Sjørslev Frandsen appointed board member
  • Joel Allen Russ appointed board member
  • Tobias Thaastrup-Leth stepped down as board member
  • Louise Skarby stepped down as chair of the board
  • Peter Vestmark Nielsen stepped down as board member
  • Bo Sten Olin stepped down as board member
  • Generaxion Holding A/S registered as owner (100%)
  • Damse Holding ApS is no longer registered as owner
  • MASI Holding ApS is no longer registered as owner
  • LOUISE SKARBY ApS is no longer registered as owner
  • OLIN ApS is no longer registered as owner
20171 changeaddress 1
  • Moved to Sommervej 23A, 1, Hasle, 8210 Aarhus V
20154 changesownership 3 · address 1
  • Damse Holding ApS registered as owner (33.33%)
  • MASI Holding ApS registered as owner (15%)
  • MASI HOLDING ApS is no longer registered as owner
  • Moved to Sommervej 23, 1, 8210 Aarhus V
20141 changemerger 1
  • Merger registered in CVR
20136 changesmanagement 2 · capital 1 · ownership 3
  • Tobias Thaastrup-Leth appointed board member
  • Morten Longgaard Knudsen stepped down as board member
  • Share capital changed from 500,000 DKK to 525,000 DKK
  • MASI HOLDING ApS registered as owner (33.33%)
  • LOUISE SKARBY ApS registered as owner (15%)
  • OLIN ApS registered as owner (15%)
20111 changeaddress 1
  • Moved to Haslegårdsvænget 18, 1, Hasle, 8210 Aarhus V
20103 changesmanagement 3
  • Louise Skarby appointed chair of the board
  • Peter Vestmark Nielsen appointed board member
  • Per Lilholt stepped down as chair of the board
20095 changesaddress 1 · management 4
  • Moved to Klamsagervej 21B, 8230 Åbyhøj
  • Morten Longgaard Knudsen appointed board member
  • Bo Sten Olin appointed board member
  • Per Lilholt appointed chair of the board
  • Michael Larsen stepped down as board member
20085 changesaddress 1 · founded 1 · management 3
  • Moved to Rudolfgårdsvej 8C, 8260 Viby J
  • Registered as SØGEMEDIER A/S
  • Allan Damborg Jensen appointed board member
  • Allan Damborg Jensen appointed director
  • Michael Larsen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction