Rules ApS
Private limited companyCVR 42492027RisskovActive
Rules ApS is a private limited company, based in Risskov, active in fitness facilities, founded in 2021. Net profit fell 9% from 2024 to 2025, ending at DKK 491k. With 8 employees, the company is about 4 times larger than the industry median. 7 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 82% (2024 → 2025), to DKK 442k.
- Net profit fell 9% (2024 → 2025), to DKK 491k.
- Equity rose 15% (2024 → 2025), to DKK 713k.
Employees
- 2 fewer employees than a year earlier: 8 (07/2026) against 10 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Fitness facilities (931300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 168 | 290 | 243 | 442 | +81.9% |
| Operating profit (EBIT) | −219 | −232 | −367 | −57 | +84.6% |
| Profit before tax | – | 181 | 461 | 478 | +3.6% |
| Net profit | −222 | 264 | 539 | 491 | −9.1% |
| Total assets | 135 | 608 | 1,786 | 1,966 | +10% |
| Equity | −180 | 83 | 623 | 713 | +14.5% |
| Liabilities | 315 | 525 | 1,163 | 1,252 | +7.6% |
| Cash and cash equivalents | 20 | 42 | 6 | 22 | +244.7% |
| Average number of employees | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 26/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 10/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 31/12/2022 | 16/06/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
361 companies in the databaseComparison with the other companies in fitness facilities based on the latest financial year.
Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 55,312of 69,742 Better than 21% | No. 37,977of 69,964 Better than 46% |
| Same industry and fewer than 20 employees263 companies in the comparison | No. 176of 263 Better than 33% | No. 47of 263 Better than 82% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 28,050of 33,579 Better than 16% | No. 17,704of 33,678 Better than 47% |
| All companies of type ApS66,508 companies in the comparison | No. 53,214of 66,379 Better than 20% | No. 33,845of 66,505 Better than 49% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Fitness facilities- Rules ApSDKK 442k
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- Rules ApSDKK 491k
- Pure Gym Denmark A/SDKK 120.5m
- SATS Danmark A/S−DKK 24.5m
- Rules ApSDKK 713k
- Pure Gym Denmark A/SDKK 181.4m
- SATS Danmark A/S−DKK 478.8m
- Rules ApS8
- Pure Gym Denmark A/S1,676
- SATS Danmark A/S965
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Marccho Storm Simmonsen | Director | 13/08/2024 |
- Founders
- Marccho Storm Simmonsen, Jonas Stegemeier Bladt, Jacob Alexander Kilsgaard, Peter Otiri Bjerrum, Kasper Bekhøj Dupont Igens, Daryoush Roozbahane Sørensen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Peter Otiri Bjerrum | Director | 01/07/2021 | 13/08/2024 |
| Jacob Alexander Kilsgaard | CEO | 30/11/2021 | 13/08/2024 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsMossøvej 2
8240 Risskov
Aarhus Municipality · Postcode 8240
Other companies at the address (1)
- ArealDesign ApSConstruction of buildings
| Production unit | Address | Employees | P number |
|---|---|---|---|
| RULES ApS | Mossøvej 2, 8240 Risskov | 8 | 1027292468 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
29 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Fitness facilities (931300)
20244 changesmanagement 3 · accounts 1
- ManagementMarccho Storm Simmonsen appointed director
- ManagementJacob Alexander Kilsgaard stepped down as ceo
- ManagementPeter Otiri Bjerrum stepped down as director
- AccountsAnnual report for 2023 published
20238 changesownership 7 · accounts 1
- OwnershipRules Holding ApS registered as owner (100%)
- OwnershipJonas Stegemeier Bladt is no longer registered as owner
- OwnershipJacob Alexander Kilsgaard is no longer registered as owner
- OwnershipPeter Otiri Bjerrum is no longer registered as owner
- OwnershipDaryoush Roozbahane Sørensen is no longer registered as owner
- OwnershipDLCS Holding ApS is no longer registered as owner
- OwnershipKasper Bekhøj Dupont Igens is no longer registered as owner
- AccountsAnnual report for 2022 published
20221 changecapital 1
- CapitalShare capital changed from 180,000 DKK to 42,000 DKK
202113 changesaddress 1 · management 2 · status 1 · ownership 8 · founded 1
- AddressMoved to Mossøvej 2, 8240 Risskov
- ManagementJacob Alexander Kilsgaard appointed ceo
- StatusStatus changed to active
- ManagementPeter Otiri Bjerrum appointed director
- OwnershipJonas Stegemeier Bladt registered as owner (15%)
- OwnershipJacob Alexander Kilsgaard registered as owner (15%)
- OwnershipPeter Otiri Bjerrum registered as owner (15%)
- OwnershipMarccho Storm Simmonsen registered as owner (15%)
- OwnershipMarccho Storm Simmonsen is no longer registered as owner
- OwnershipDaryoush Roozbahane Sørensen registered as owner (15%)
- OwnershipDLCS Holding ApS registered as owner (15%)
- OwnershipKasper Bekhøj Dupont Igens registered as owner (15%)
- FoundedRegistered as RULES ApS
Related companies
Same industry in Aarhus
- Yo Studios Aarhus ApS79 employees
- SUF Nibevej ApS49 employees
- D.k.s. 2009 ApS47 employees
- Seier ApS43 employees
- THEGYM Aarhus ApS41 employees
- Fitness United ApS41 employees
Same people in management
- Rules Aarhus ApSvia Jacob Alexander Kilsgaard
- Rules Nørrebro ApSvia Jacob Alexander Kilsgaard
- Dlcs ApSvia Marccho Storm Simmonsen
- Kristian Juul ApSvia Kasper Bekhøj Dupont Igens
- Kilsgaard Invest Risskov ApSvia Jacob Alexander Kilsgaard
Largest in the industry
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- FitnessX A/SDKK 113.9m
- Fitness & Dreams ApSDKK 24.2m
- Arca ApSDKK 21.2m
- Well-come Fitness K/SDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.