Rules Aarhus ApS

Private limited companyCVR 43566814Aarhus CActive

Rules Aarhus ApS is a private limited company, based in Aarhus C, active in fitness facilities, founded in 2022. Net profit fell 35% from 2024 to 2025, ending at DKK 535k. With 12 employees, the company is about 6 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 1.5m−25.9% vs. 2024

Net profitDKK 535k−35.5% vs. 2024

EquityDKK 1.4m+10.5% vs. 2024

Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 26% (2024 → 2025), to DKK 1.5m.
Net profit fell 35% (2024 → 2025), to DKK 535k.
Equity rose 10% (2024 → 2025), to DKK 1.4m.

Employees

1 fewer employees than a year earlier: 12 (07/2026) against 13 (07/2025).

Registrations, last 24 months

01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Rules Aarhus ApS
	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	–
Gross profit	1,280	1,977	1,464	−25.9%
Operating profit (EBIT)	530	1,067	697	−34.7%
Profit before tax	530	1,066	686	−35.7%
Net profit	413	829	535	−35.5%
Total assets	662	1,967	2,047	+4%
Equity	455	1,284	1,419	+10.5%
Liabilities	207	683	627	−8.1%
Cash and cash equivalents	223	50	115	+127%
Average number of employees	2	1	1	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (361 companies)

Gross profitMedian, the industry (361 companies)

Annual reports

3 financial years

Annual reports for Rules Aarhus ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	26/06/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	10/06/2025	The company	PDF XBRL
2023	27/09/2022 – 31/12/2023	30/06/2024	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 1.5mNo. 135 of 361

Better than 63% of the companies in the industry

EquityDKK 1.4mNo. 58 of 361

Better than 84% of the companies in the industry

Number of employees12No. 201 of 361

Better than 44% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 37,387of 69,742 Better than 46%	No. 28,931of 69,964 Better than 59%
Same industry and fewer than 20 employees263 companies in the comparison	No. 60of 263 Better than 77%	No. 26of 263 Better than 90%
Companies that are founded within the last five years16,675 companies in the comparison	No. 7,247of 16,627 Better than 56%	No. 3,103of 16,674 Better than 81%
All companies of type ApS66,508 companies in the comparison	No. 36,090of 66,379 Better than 46%	No. 24,877of 66,505 Better than 63%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities

Gross profit

Rules Aarhus ApSDKK 1.5m
Pure Gym Denmark A/SDKK 544.3m
SATS Danmark A/SDKK 159.5m

Net profit

Rules Aarhus ApSDKK 535k
Pure Gym Denmark A/SDKK 120.5m
SATS Danmark A/S−DKK 24.5m

Equity

Rules Aarhus ApSDKK 1.4m
Pure Gym Denmark A/SDKK 181.4m
SATS Danmark A/S−DKK 478.8m

Employees

Rules Aarhus ApS12
Pure Gym Denmark A/S1,676
SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Rules ApS100%

Rules Aarhus ApS

Management

1 active registrations

Executive management

Executive management at Rules Aarhus ApS
Name	Role	Appointed
Marccho Storm Simmonsen	Director	13/08/2024

Founders: Rules ApS

Former management (1)

Former management at Rules Aarhus ApS
Name	Role	Appointed	Resigned
Jacob Alexander Kilsgaard	Director	27/09/2022	13/08/2024

Signing rule: Virksomheden tegnes af direktøren.

Address and production units

1 active production units

Margrethepladsen 1
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (1)

Radisson Scandinavia Hotel Aarhus A/SHotels and similar accommodation

Production units
Production unit	Address	Industry	Employees	P number
RULES AARHUS APS	Margrethepladsen 1, 8000 Aarhus C	Fitness facilities	12	1028646484

Purpose

Virksomhedens formål er: Fysisk træning indenfor boksning, personlig træning, styrketræning, holdtræning, HIIT træning, cirkeltræning

The purpose is quoted from the register in Danish.

Changes year by year

9 registered events

32022

02023

32024

22025

12026

20261 changeaccounts 1

26/06AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

10/06AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Fitness facilities (931300)

20243 changesmanagement 2 · accounts 1

13/08ManagementMarccho Storm Simmonsen appointed director
13/08ManagementJacob Alexander Kilsgaard stepped down as director
30/06AccountsAnnual report for 2023 published

20223 changesfounded 1 · management 1 · ownership 1

27/09FoundedRegistered as RULES AARHUS APS
27/09ManagementJacob Alexander Kilsgaard appointed director
27/09OwnershipRULES ApS registered as owner (100%)

Related companies

Same industry in Aarhus

Yo Studios Aarhus ApS79 employees
SUF Nibevej ApS49 employees
D.k.s. 2009 ApS47 employees
Seier ApS43 employees
THEGYM Aarhus ApS41 employees
Fitness United ApS41 employees

See all →

Same people in management

Rules ApSvia Jacob Alexander Kilsgaard
Rules Nørrebro ApSvia Jacob Alexander Kilsgaard
Dlcs ApSvia Marccho Storm Simmonsen
Kilsgaard Invest Risskov ApSvia Jacob Alexander Kilsgaard

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction