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Pure Elements ApS

Private limited companyCVR 37402273JellingActive

Pure Elements ApS is a private limited company, based in Jelling, active in retail sale of cosmetic and toilet articles, founded in 2016. Equity was negative at the end of 2025 (−DKK 170k). The company went from a profit in 2024 to a loss of DKK 68,099 in 2025.

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Key figures · financial year 2025

Gross profitDKK 43,772−84.5% vs. 2024
Net profit−DKK 68,099−1,397.9% vs. 2024
Equity−DKK 170k−67.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 85% (2024 → 2025), to DKK 43,772.
  • Net profit went from a profit of DKK 5,247 to a loss of DKK 68,099 (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000202020212022202320242025
EquityNet profit
Financial figures for Pure Elements ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit27025016927428344−84.5%
Operating profit (EBIT)14−12−7836−6−102−1,609.5%
Profit before tax19−6−76449−85−1,027.1%
Net profit9−6−59345−68−1,397.9%
Total assets1,1351,3531,3951,7451,7902,142+19.6%
Equity−75−82−141−107−101−170−67.2%
Liabilities1,2101,4351,5361,8521,8922,311+22.2%
Cash and cash equivalents168301147298231493+113.1%
Average number of employees–221220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 170k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pure Elements ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202318/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202222/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202106/05/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202014/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 43,772No. 90 of 106
Better than 15% of the companies in the industry
Equity−DKK 170kNo. 90 of 107
Better than 16% of the companies in the industry
Number of employees2No. 50 of 107
Better than 54% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bn
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 61,950of 69,742
Better than 11%
No. 63,272of 69,964
Better than 10%
Same industry and fewer than 20 employees90 companies in the comparison
No. 73of 89
Better than 18%
No. 74of 90
Better than 18%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 30,651of 33,579
Better than 9%
No. 29,831of 33,678
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 59,550of 66,379
Better than 10%
No. 59,646of 66,505
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Pure Elements ApSDKK 43,772
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Pure Elements ApS−DKK 68,099
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Pure Elements ApS−DKK 170k
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Pure Elements ApS2
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Caoz Holding ApS50%
  • Cozmos Holding ApS50%
Pure Elements ApS

Management

2 active registrations

Executive management

Executive management at Pure Elements ApS
NameRoleAppointed
Carsten Martin VolderDirector26/01/2016
Sandra Cathrine SkovmandDirector26/01/2016
Founders
Cbp Consult ApS

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

Vejlevej 60
7300 Jelling

Vejle Municipality · Postcode 7300

Production units
Production unitAddressEmployeesP number
Pure Elements ApSVejlevej 60, Hørup, 7300 Jelling21021097582

Purpose

Selskabets formål er, at drive detailhandel og distribution med kosmetikvarer og produkter til personlig pleje, samt hvad ledelsen mener falder ind under branchekoden. (47.75.00)

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Vejlevej 60, Hørup, 7300 Jelling
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Vejlevej 60, Hørup, 7300 Jelling
20191 changeaddress 1
  • Moved to Vejlevej 60, Hørup, 7300 Jelling
20182 changesaddress 2
  • Moved to Vejlevej 60, Hørup, 7300 Jelling
  • Moved to Vejlevej 60, Hørup, 7300 Jelling
20165 changesfounded 1 · management 2 · ownership 2
  • Registered as Pure Elements ApS
  • Carsten Martin Volder appointed director
  • Sandra Cathrine Skovmand appointed director
  • CAOZ HOLDING ApS registered as owner (50%)
  • COZMOS HOLDING APS registered as owner (50%)

Related companies

Same industry in Vejle

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction