Public Image ApS

Private limited companyCVR 32308775AalborgActive

Public Image ApS is a private limited company, based in Aalborg, active in public relations and communication activities, founded in 2014. Net profit rose 65% from 2024 to 2025, ending at DKK 426k. Profit has grown three years in a row. Equity grew to DKK 633k in 2025.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 2.6m+9.8% vs. 2024

Net profitDKK 426k+64.7% vs. 2024

EquityDKK 633k+35.5% vs. 2024

Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 10% (2024 → 2025), to DKK 2.6m.
Net profit rose 65% (2024 → 2025), to DKK 426k.
Equity rose 35% (2024 → 2025), to DKK 633k.

Employees

1 more employees than a year earlier: 5 (08/2026) against 4 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Public Image ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	2,518	2,234	1,802	2,050	2,357	2,588	+9.8%
Operating profit (EBIT)	–	135	186	237	332	553	+66.8%
Profit before tax	106	131	181	236	334	549	+64.4%
Net profit	77	98	137	180	259	426	+64.7%
Total assets	1,570	854	802	957	1,125	1,392	+23.7%
Equity	248	271	408	389	467	633	+35.5%
Liabilities	1,317	580	385	556	649	754	+16.1%
Cash and cash equivalents	754	449	316	354	649	793	+22.1%
Average number of employees	4	3	3	3	3	4	+33.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (195 companies)

Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Public Image ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	01/05/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	21/02/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	25/04/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	18/04/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	10/03/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	14/05/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 2.6mNo. 68 of 195

Better than 65% of the companies in the industry

EquityDKK 633kNo. 99 of 195

Better than 49% of the companies in the industry

Number of employees5No. 55 of 195

Better than 72% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 25,608of 69,742 Better than 63%	No. 39,405of 69,964 Better than 44%
Same industry and fewer than 20 employees176 companies in the comparison	No. 51of 176 Better than 71%	No. 83of 176 Better than 53%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 14,471of 33,588 Better than 57%	No. 18,438of 33,687 Better than 45%
All companies of type ApS66,508 companies in the comparison	No. 25,066of 66,379 Better than 62%	No. 35,295of 66,505 Better than 47%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities

Gross profit

Public Image ApSDKK 2.6m
Rud Pedersen A/SDKK 62m
Geelmuyden.kiese A/SDKK 58.6m

Net profit

Public Image ApSDKK 426k
Rud Pedersen A/SDKK 8.2m
Geelmuyden.kiese A/SDKK 11.6m

Equity

Public Image ApSDKK 633k
Rud Pedersen A/SDKK 15.5m
Geelmuyden.kiese A/SDKK 17m

Employees

Public Image ApS5
Rud Pedersen A/S64
Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

R. Gregersen Holding ApS10%
Public Holding ApS90%

Public Image ApS

Management

1 active registrations

Executive management

Executive management at Public Image ApS
Name	Role	Appointed
Jasper Brogaard Dyg	Director	04/02/2014

Founders: Esben Aaby Nielsen, Jasper Brogaard Dyg

Former management (5)

Former management at Public Image ApS
Name	Role	Appointed	Resigned
Esben Aaby Nielsen	Director	04/02/2014	04/08/2020
Esben Aaby Nielsen	Board member	18/12/2018	04/08/2020
Jasper Brogaard Dyg	Board member	18/12/2018	04/08/2020
Torben Simonsen	Board member	18/12/2018	31/12/2019
Tina Fredensborg	Chair of the board	18/12/2018	04/08/2020

Signing rule: Selskabet tegnes af 1 direktør

Address and production units

1 active production units

Boulevarden 24
9000 Aalborg

Aalborg Municipality · Postcode 9000

Production units
Production unit	Address	Industry	Employees	P number
PUBLIC IMAGE ApS	Boulevarden 24, 1. th, 9000 Aalborg	Public relations and communication activities	5	1019104539

Purpose

Selskabets formål er at drive PR- og kommunikationsvirksomhed og anden i forbindelse hermed stående virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events

02015

02016

12017

42018

22019

72020

12021

52022

12023

32024

12025

12026

20261 changeaccounts 1

01/05AccountsAnnual report for 2025 published

20251 changeaccounts 1

21/02AccountsAnnual report for 2024 published

20243 changesownership 2 · accounts 1

27/06OwnershipPublic Holding ApS registered as owner (90%)
27/06OwnershipJasper Brogaard Dyg is no longer registered as owner
25/04AccountsAnnual report for 2023 published

20231 changeaccounts 1

18/04AccountsAnnual report for 2022 published

20225 changesownership 3 · accounts 1 · industry 1

20/04OwnershipRasmus Gregersen registered as owner (10%)
20/04OwnershipRasmus Gregersen is no longer registered as owner
20/04OwnershipR. Gregersen Holding ApS registered as owner (10%)
10/03AccountsAnnual report for 2021 published
24/01IndustryIndustry changed to Public relations og kommunikation (702100)

20211 changeaccounts 1

14/05AccountsAnnual report for 2020 published

20207 changesmanagement 4 · ownership 3

04/08ManagementEsben Aaby Nielsen stepped down as board member
04/08ManagementJasper Brogaard Dyg stepped down as board member
04/08ManagementTina Fredensborg stepped down as chair of the board
04/08ManagementEsben Aaby Nielsen stepped down as director
31/07OwnershipJasper Brogaard Dyg registered as owner (90%)
31/07OwnershipEsben Aaby Nielsen is no longer registered as owner
30/07OwnershipJasper Brogaard Dyg is no longer registered as owner

20192 changesmanagement 1 · address 1

31/12ManagementTorben Simonsen stepped down as board member
28/06AddressMoved to Boulevarden 24, 1. th, 9000 Aalborg

20184 changesmanagement 4

18/12ManagementEsben Aaby Nielsen appointed board member
18/12ManagementJasper Brogaard Dyg appointed board member
18/12ManagementTorben Simonsen appointed board member
18/12ManagementTina Fredensborg appointed chair of the board

20171 changeaddress 1

10/10AddressMoved to Hjulmagervej 55, 9000 Aalborg

20145 changesfounded 1 · management 2 · ownership 2

04/02FoundedRegistered as PUBLIC IMAGE ApS
04/02ManagementEsben Aaby Nielsen appointed director
04/02ManagementJasper Brogaard Dyg appointed director
04/02OwnershipEsben Aaby Nielsen registered as owner (50%)
04/02OwnershipJasper Brogaard Dyg registered as owner (50%)

Related companies

Same industry in Aalborg

Publicity A/S17 employees
Bunker43 ApS5 employees
Kjærup Kommunikation ApS3 employees
K. S. Entertainment ApS2 employees
Wire PR ApS2 employees

See all →

Same people in management

Matchmind A/Svia Torben Simonsen
Ambercon A/Svia Torben Simonsen
SOS Dansk Autohjælp Sjælland A/Svia Torben Simonsen
S. P. Jensen A/Svia Tina Fredensborg
Kjærsgaard & Simonsen ApSvia Torben Simonsen
Ørsted Telte A/Svia Torben Simonsen

Largest in the industry

Rud Pedersen A/SDKK 62m
Geelmuyden.kiese A/SDKK 58.6m
Advice. Ledelses- & Kommunikationsrådgivning A/SDKK 50.8m
Primetime P/SDKK 48.1m
Lead Agency A/SDKK 44.8m
Coca-cola Nordic Services ApSDKK 43.8m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction