CVRdatabase
Menu

Ponder ApS

Private limited companyCVR 37622192København NVActive

Ponder ApS is a private limited company, based in København NV, active in public relations and communication activities, founded in 2016. Net profit fell 65% from 2024 to 2025, ending at DKK 219k. Equity fell to DKK 1.6m in 2025. Gross profit is higher than that of 83% of the companies in the industry in the database.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 7.1m−21.1% vs. 2024
Net profitDKK 219k−65.3% vs. 2024
EquityDKK 1.6m−23.8% vs. 2024
Employees8latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 21% (2024 → 2025), to DKK 7.1m.
  • Net profit fell 65% (2024 → 2025), to DKK 219k.
  • Equity fell 24% (2024 → 2025), to DKK 1.6m.

Employees

  • 4 fewer employees than a year earlier: 8 (07/2026) against 12 (07/2025).

Management and owners, last 24 months

  • Stepped down: Carl Kronika (director, 08/05/2026), Carl Kronika (board member, 08/05/2026) and Bastian Rahbæk Grostøl (board member, 08/05/2026).
  • New owners registered: Baybay Holding ApS (20/04/2026), Thomas Amby Holding ApS (20/04/2026) and Ramaho Holding ApS (20/04/2026) (+1).
  • No longer registered as owner: CKRO Holding ApS (20/04/2026), Baybay Holding ApS (19/04/2026) and Thomas Amby Holding ApS (19/04/2026) (+3).

Registrations, last 24 months

  • 04/08/2026: Moved to Bygmestervej 2, st, 2400 København NV
  • 20/04/2026: Share capital changed from 116,500 DKK to 88,540 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Ponder ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,9685,0116,5925,8748,9447,059−21.1%
Operating profit (EBIT)2041,426−36−27741358−51.7%
Profit before tax1991,413−34−30803350−56.4%
Net profit1551,146−39−70631219−65.3%
Total assets1,9764,5362,7482,2643,9403,355−14.9%
Equity4321,3789799092,1091,608−23.8%
Liabilities1,5423,1211,7271,2721,7891,736−3%
Cash and cash equivalents1,6882,0754847492,4551,505−38.7%
Average number of employees89–11140−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Fewer employees

    The number of employees fell 100% from 14 in 2024 to 0 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ponder ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202415/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/02/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202011/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 7.1mNo. 34 of 195
Better than 83% of the companies in the industry
EquityDKK 1.6mNo. 45 of 195
Better than 77% of the companies in the industry
Number of employees8No. 186 of 195
Better than 5% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 8,471of 69,742
Better than 88%
No. 27,227of 69,964
Better than 61%
Same industry and fewer than 20 employees176 companies in the comparison
No. 18of 176
Better than 90%
No. 32of 176
Better than 82%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 6,249of 33,588
Better than 81%
No. 12,211of 33,687
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 9,371of 66,379
Better than 86%
No. 23,230of 66,505
Better than 65%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Ponder ApSDKK 7.1m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Ponder ApSDKK 219k
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Ponder ApSDKK 1.6m
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Ponder ApS8
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Baybay Holding ApS25%
  • Thomas Amby Holding ApS25%
  • Ramaho Holding ApS25%
  • Thomas Bræstrup Holding ApS25%
Ponder ApS

Management

5 active registrations

Executive management

Executive management at Ponder ApS
NameRoleAppointed
Rasmus Mathias HolmDirector12/02/2024

Board of directors

Board of directors at Ponder ApS
NameRoleAppointed
Lasse Haandbæk BaylundChair of the board12/02/2024
Thomas Amby JohansenBoard member12/02/2024
Rasmus Mathias HolmBoard member12/02/2024
Thomas BræstrupBoard member12/02/2024
Founders
CKRO Holding ApS, Merge 42 Holding ApS
Former management (14)
Former management at Ponder ApS
NameRoleAppointedResigned
Kim KronikaDirector08/04/201624/10/2017
Andreas Staurby OlesenDirector08/04/201631/12/2019
Carl KronikaDirector24/10/201708/05/2026
Julius Gabel NørgaardDirector24/10/201712/02/2024
Jesper Genter LohmannBoard member18/06/201930/09/2022
Andreas Staurby OlesenBoard member18/06/201931/12/2019
Kresten Schultz-JørgensenChair of the board18/06/201905/02/2021
Carl KronikaBoard member18/06/201908/05/2026
Julius Gabel NørgaardBoard member18/06/201912/02/2024
Jesper Santos Bay ThomsenBoard member01/07/202001/05/2022
Søren Munk HansenBoard member01/07/202005/02/2021
Simon Torpegaard KvistgaardChair of the board13/08/202112/02/2024
Katrine Mølgaard ThielkeBoard member13/08/202112/02/2024
Bastian Rahbæk GrostølBoard member12/02/202408/05/2026

Signing rule: Selskabet tegnes af 2 direktører i forening, et bestyrelsesmedlem og en direktør i forening eller af 2 bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Bygmestervej 2
2400 København NV

København Municipality · Postcode 2400

Production units
Production unitAddressEmployeesP number
Ponder ApSBygmestervej 2, st, 2400 København NV81021347252

Purpose

Selskabets formål er salg, markedsføring, kommunikationsservices, design, brandstrategi samt filmproduktion og hertil relateret virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

89 registered events
202616 changesaddress 1 · management 3 · accounts 1 · capital 1 · ownership 10
  • Moved to Bygmestervej 2, st, 2400 København NV
  • Bastian Rahbæk Grostøl stepped down as board member
  • Carl Kronika stepped down as board member
  • Carl Kronika stepped down as director
  • Annual report for 2025 published
  • Share capital changed from 116,500 DKK to 88,540 DKK
  • Baybay Holding ApS registered as owner (25%)
  • Thomas Bræstrup Holding ApS registered as owner (25%)
  • Ramaho Holding ApS registered as owner (25%)
  • Thomas Amby Holding ApS registered as owner (25%)
  • Bastian Rahbæk Grostøl is no longer registered as owner
  • CKRO Holding ApS is no longer registered as owner
  • Ramaho Holding ApS is no longer registered as owner
  • Thomas Bræstrup Holding ApS is no longer registered as owner
  • Baybay Holding ApS is no longer registered as owner
  • Thomas Amby Holding ApS is no longer registered as owner
20251 changeaccounts 1
  • Annual report for 2024 published
202430 changesownership 16 · name 1 · capital 1 · management 10 · merger 1 · accounts 1
  • Ramaho Holding ApS registered as owner (15%)
  • Thomas Bræstrup Holding ApS registered as owner (15%)
  • Bastian Rahbæk Grostøl registered as owner (5%)
  • CKRO Holding ApS registered as owner (15%)
  • Baybay Holding ApS registered as owner (15%)
  • Thomas Amby Holding ApS registered as owner (15%)
  • Juniverse Holding ApS is no longer registered as owner
  • Thomas Bræstrup Holding ApS is no longer registered as owner
  • Baybay Holding ApS is no longer registered as owner
  • Thomas Amby Holding ApS is no longer registered as owner
  • Ramaho Holding ApS is no longer registered as owner
  • CKRO Holding ApS is no longer registered as owner
  • Name changed from Copus ApS to Ponder ApS
  • Share capital changed from 50,000 DKK to 116,500 DKK
  • Bastian Rahbæk Grostøl appointed board member
  • Thomas Bræstrup appointed board member
  • Rasmus Mathias Holm appointed board member
  • Rasmus Mathias Holm appointed director
  • Thomas Amby Johansen appointed board member
  • Lasse Haandbæk Baylund appointed chair of the board
  • Katrine Mølgaard Thielke stepped down as board member
  • Simon Torpegaard Kvistgaard stepped down as chair of the board
  • Julius Gabel Nørgaard stepped down as board member
  • Julius Gabel Nørgaard stepped down as director
  • Thomas Bræstrup Holding ApS registered as owner (10%)
  • Baybay Holding ApS registered as owner (10%)
  • Thomas Amby Holding ApS registered as owner (10%)
  • Ramaho Holding ApS registered as owner (10%)
  • Merger registered in CVR
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Jesper Genter Lohmann stepped down as board member
  • Jesper Santos Bay Thomsen stepped down as board member
  • Annual report for 2021 published
20216 changesaddress 1 · management 4 · accounts 1
  • Moved to Allegade 13, 1, 2000 Frederiksberg
  • Katrine Mølgaard Thielke appointed board member
  • Simon Torpegaard Kvistgaard appointed chair of the board
  • Annual report for 2020 published
  • Søren Munk Hansen stepped down as board member
  • Kresten Schultz-Jørgensen stepped down as chair of the board
20203 changesmanagement 2 · industry 1
  • Jesper Santos Bay Thomsen appointed board member
  • Søren Munk Hansen appointed board member
  • Industry changed to Public relations og kommunikation (702100)
201913 changesmanagement 7 · ownership 5 · address 1
  • Andreas Staurby Olesen stepped down as board member
  • Andreas Staurby Olesen stepped down as director
  • CKRO Holding ApS registered as owner (20%)
  • Juniverse Holding ApS registered as owner (20%)
  • Merge 42 Holding ApS is no longer registered as owner
  • Juniverse Holding ApS is no longer registered as owner
  • CKRO Holding ApS is no longer registered as owner
  • Moved to Studiestræde 14A, 4, 1455 København K
  • Kresten Schultz-Jørgensen appointed chair of the board
  • Julius Gabel Nørgaard appointed board member
  • Carl Kronika appointed board member
  • Andreas Staurby Olesen appointed board member
  • Jesper Genter Lohmann appointed board member
20182 changesaddress 2
  • Moved to Studiestræde 14A, 4. tv, 1455 København K
  • Moved to Klerkegade 19, 4. tv, 1308 København K
20175 changesaddress 1 · management 3 · ownership 1
  • Moved to Sønderhaven 11, 6100 Haderslev
  • Carl Kronika appointed director
  • Julius Gabel Nørgaard appointed director
  • Kim Kronika stepped down as director
  • Juniverse Holding ApS registered as owner (33.33%)
20169 changesownership 6 · founded 1 · management 2
  • Merge 42 Holding ApS registered as owner (33.33%)
  • CKRO Holding ApS registered as owner (33.33%)
  • CKRO Holding ApS is no longer registered as owner
  • Merge 42 Holding ApS is no longer registered as owner
  • CKRO Holding ApS registered as owner (50%)
  • Merge 42 Holding ApS registered as owner (50%)
  • Registered as Copus ApS
  • Kim Kronika appointed director
  • Andreas Staurby Olesen appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction