Phdr ApS
Private limited companyCVR 44167042HerningActive
Phdr ApS is a private limited company, based in Herning, active in retail sale of cosmetic and toilet articles, founded in 2023. Equity was negative at the end of 2025 (−DKK 245k). After a loss in 2024, the company made a profit of DKK 462k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit went from a loss of DKK 598k to a profit of DKK 462k (2024 → 2025).
Employees
- 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).
Registrations, last 24 months
- 02/09/2025: Moved to Fredensgade 4, 7400 Herning
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | −130 | −34 | 1,304 | +3,910.6% |
| Operating profit (EBIT) | −149 | −577 | 504 | +187.4% |
| Profit before tax | −149 | −598 | 462 | +177.2% |
| Net profit | −149 | −598 | 462 | +177.2% |
| Total assets | 368 | 1,844 | 2,407 | +30.5% |
| Equity | −109 | −708 | −245 | +65.3% |
| Liabilities | 477 | 2,552 | 2,653 | +3.9% |
| Cash and cash equivalents | 17 | – | – | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 245k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 12/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/06/2025 | The company | PDF not statedXBRL |
| 2023 | 05/07/2023 – 31/12/2023 | 30/06/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 39,709of 69,742 Better than 43% | No. 64,104of 69,964 Better than 8% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 33of 89 Better than 64% | No. 76of 90 Better than 16% |
| Companies that are founded within the last five years16,675 companies in the comparison | No. 7,795of 16,627 Better than 53% | No. 14,743of 16,674 Better than 12% |
| All companies of type ApS66,508 companies in the comparison | No. 38,277of 66,379 Better than 42% | No. 60,501of 66,505 Better than 9% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Phdr ApSDKK 1.3m
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Phdr ApSDKK 462k
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Phdr ApS−DKK 245k
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Phdr ApS3
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Sebastian B. B. Invest ApS10%
- Samawego ApS90%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Viktor Mørk Lundgaard | Director | 05/07/2023 |
| Mathias Welle | Director | 05/07/2023 |
- Founders
- Welle Holding ApS, M. Elmholdt Holding ApS, V. Mørk Holding ApS, Sebastian B. B. Invest ApS
Signing rule: Selskabet tegnes af direktionen
Address and production units
1 active production unitsFredensgade 4
7400 Herning
Herning Municipality · Postcode 7400
Other companies at the address (1)
- Hedens Hjemmepleje ApSOperation of home help services
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PHDR ApS | Fredensgade 4, 7400 Herning | 4 | 1029459505 |
Purpose
Selskabets formål er at udbyde CBD relateret præparater i Skandinavien og anden dermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
- AddressMoved to Fredensgade 4, 7400 Herning
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20245 changesaccounts 1 · ownership 4
- AccountsAnnual report for 2023 published
- OwnershipSAMAWEGO ApS registered as owner (90%)
- OwnershipWelle Holding ApS is no longer registered as owner
- OwnershipM. Elmholdt Holding ApS is no longer registered as owner
- OwnershipV. Mørk Holding ApS is no longer registered as owner
20239 changesaddress 1 · industry 1 · founded 1 · management 2 · ownership 4
- AddressMoved to Møllegade 39, 1. tv, 7400 Herning
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
- FoundedRegistered as PHDR ApS
- ManagementViktor Mørk Lundgaard appointed director
- ManagementMathias Welle appointed director
- OwnershipWelle Holding ApS registered as owner (25%)
- OwnershipM. Elmholdt Holding ApS registered as owner (25%)
- OwnershipV. Mørk Holding ApS registered as owner (25%)
- OwnershipSebastian B. B. Invest ApS registered as owner (10%)
Related companies
Same industry in Herning
- Skinsense ApS11 employees
- Relevant Cosmetics ApS3 employees
- Dalens Olie ApS2 employees
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.