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Parfumeriet Hørsholm ApS

Private limited companyCVR 40998136HørsholmActive

Parfumeriet Hørsholm ApS is a private limited company, based in Hørsholm, active in retail sale of cosmetic and toilet articles, founded in 2019. Equity was negative at the end of 2025 (−DKK 178k). After a loss in 2024, the company made a profit of DKK 45,826 in 2025. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profitDKK 680k−14.5% vs. 2024
Net profitDKK 45,826+200.7% vs. 2024
Equity−DKK 178k+20.4% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 680k.
  • Net profit went from a loss of DKK 45,525 to a profit of DKK 45,826 (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 4 (07/2026) against 3 (07/2025).

Management and owners, last 24 months

  • Stepped down: Philip Christian Olsen (board member, 31/12/2025) and Jeanette Kløve Petersson (board member, 31/12/2025).
  • New owners registered: Jens Jakobsen Invest ApS (01/01/2026) and Hjorslev ApS (01/01/2026).
  • No longer registered as owner: Jeanette Kløve Petersson (01/01/2026), Jens Jakobsen Invest ApS (31/12/2025) and Hjorslev ApS (31/12/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 250k−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000202020212022202320242025
EquityNet profit
Financial figures for Parfumeriet Hørsholm ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit285481748975795680−14.5%
Operating profit (EBIT)−103−762414328−34.6%
Profit before tax−136−110−2979−4−139.8%
Net profit−107−86−260−4646+200.7%
Total assets1,2411,1671,1971,2181,2111,094−9.6%
Equity−67−152−179−179−224−178+20.4%
Liabilities1,3081,3191,3751,3971,4301,272−11%
Cash and cash equivalents1828612211918580−56.7%
Average number of employees2233220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 178k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Parfumeriet Hørsholm ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDFXBRL
202009/12/2019 – 31/12/202025/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 680kNo. 67 of 106
Better than 37% of the companies in the industry
Equity−DKK 178kNo. 91 of 107
Better than 15% of the companies in the industry
Number of employees4No. 50 of 107
Better than 54% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bnHere
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 50,829of 69,742
Better than 27%
No. 63,395of 69,964
Better than 9%
Same industry and fewer than 20 employees90 companies in the comparison
No. 50of 89
Better than 44%
No. 75of 90
Better than 17%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 26,135of 33,588
Better than 22%
No. 29,909of 33,687
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 48,911of 66,379
Better than 26%
No. 59,773of 66,505
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Parfumeriet Hørsholm ApSDKK 680k
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Parfumeriet Hørsholm ApSDKK 45,826
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Parfumeriet Hørsholm ApS−DKK 178k
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Parfumeriet Hørsholm ApS4
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Parfumeriet Hørsholm ApS

Management

5 active registrations

Executive management

Executive management at Parfumeriet Hørsholm ApS
NameRoleAppointed
Jens Michael JakobsenDirector09/12/2019

Board of directors

Board of directors at Parfumeriet Hørsholm ApS
NameRoleAppointed
Jens Michael JakobsenBoard member09/12/2019
Mette Nissen JakobsenBoard member09/12/2019
Jan-Erik Hjorslev RasmussenChair of the board09/12/2019
Susanne Hjorslev RasmussenBoard member09/12/2019
Founders
Jeanette Kløve Petersson, Jens Jakobsen Invest ApS, Hjorslev ApS
Former management (2)
Former management at Parfumeriet Hørsholm ApS
NameRoleAppointedResigned
Philip Christian OlsenBoard member09/12/201931/12/2025
Jeanette Kløve PeterssonBoard member09/12/201931/12/2025

Signing rule: Virksomheden tegnes af en direktør eller af den samlede bestyrelse

Address and production units

1 active production units

Hovedgaden 22
2970 Hørsholm

Hørsholm Municipality · Postcode 2970

Production units
Production unitAddressEmployeesP number
Parfumeriet Hørsholm ApSHovedgaden 22, st. 2, 2970 Hørsholm41025319571

Purpose

Selskabets formål er at drive handel med salg af kosmetik og behandlinger og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20264 changesaccounts 1 · ownership 3
  • Annual report for 2025 published
  • JENS JAKOBSEN INVEST ApS registered as owner (50%)
  • HJORSLEV ApS registered as owner (50%)
  • Jeanette Kløve Petersson is no longer registered as owner
20256 changesmanagement 2 · ownership 2 · accounts 1 · industry 1
  • Philip Christian Olsen stepped down as board member
  • Jeanette Kløve Petersson stepped down as board member
  • JENS JAKOBSEN INVEST ApS is no longer registered as owner
  • HJORSLEV ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
201911 changesfounded 1 · management 7 · ownership 3
  • Registered as Parfumeriet Hørsholm ApS
  • Philip Christian Olsen appointed board member
  • Jeanette Kløve Petersson appointed board member
  • Jens Michael Jakobsen appointed director
  • Jens Michael Jakobsen appointed board member
  • Mette Nissen Jakobsen appointed board member
  • Jan-Erik Hjorslev Rasmussen appointed chair of the board
  • Susanne Hjorslev Rasmussen appointed board member
  • Jeanette Kløve Petersson registered as owner (33.33%)
  • JENS JAKOBSEN INVEST ApS registered as owner (33.33%)
  • HJORSLEV ApS registered as owner (33.33%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction