Opening A/S
Public limited companyCVR 27126537VejleActive
Opening A/S is a public limited company, based in Vejle, active in planning and design of advertising campaigns, founded in 2003. Net profit fell 20% from 2024 to 2025, ending at DKK 610k. With 16 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 88% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 4% (2024 → 2025), to DKK 12m.
- Net profit fell 20% (2024 → 2025), to DKK 610k.
- Equity fell 10% (2024 → 2025), to DKK 1.2m.
Management and owners, last 24 months
- New in management: Henrik Bayer (ceo, 27/03/2025), Mie Sandhus (board member, 09/02/2026) and Niels Henrik Duevang Jørgensen (chair of the board, 09/02/2026).
- Stepped down: Stephan Pors Knudsen (board member, 04/11/2025), Niels Henrik Duevang Jørgensen (board member, 08/02/2026) and Stephan Pors Knudsen (director, 27/03/2025) (+1).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 10,044 | 10,456 | 13,240 | 11,557 | 11,561 | 11,975 | +3.6% |
| Operating profit (EBIT) | 1,830 | 2,214 | 2,783 | −103 | 1,008 | 820 | −18.6% |
| Profit before tax | 1,809 | 2,587 | 2,144 | 17 | 988 | 802 | −18.8% |
| Net profit | 1,404 | 2,005 | 1,658 | −1 | 764 | 610 | −20.1% |
| Total assets | 8,084 | 10,801 | 7,303 | 5,571 | 6,021 | 4,804 | −20.2% |
| Equity | 1,948 | 2,563 | 2,220 | 569 | 1,333 | 1,194 | −10.5% |
| Liabilities | 6,136 | 8,233 | 5,073 | 5,001 | 4,676 | 3,610 | −22.8% |
| Cash and cash equivalents | 2,913 | 2,711 | 640 | 450 | 122 | 41 | −66.3% |
| Average number of employees | 13 | 15 | 16 | 16 | 16 | 16 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 07/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 08/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 24/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 3,520of 69,742 Better than 95% | No. 31,328of 69,964 Better than 55% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 16of 633 Better than 98% | No. 173of 634 Better than 73% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5,191of 24,791 Better than 79% | No. 17,308of 24,909 Better than 31% |
| All companies of type A/S18,025 companies in the comparison | No. 8,175of 17,786 Better than 54% | No. 15,645of 18,024 Better than 13% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Opening A/SDKK 12m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Opening A/SDKK 610k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Opening A/SDKK 1.2m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Opening A/S16
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kommunikationsfyrtårnet ApS100%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Bayer | CEO | 27/03/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Henrik Bayer | Board member | 29/03/2016 |
| Mie Sandhus | Board member | 09/02/2026 |
| Niels Henrik Duevang Jørgensen | Chair of the board | 09/02/2026 |
- Founders
- Niels Henrik Duevang Jørgensen, Per Gren, Leif Bojesen
Former management (19)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lasse Skaarup Christensen | Board member | 15/04/2003 | 30/08/2007 |
| Anders Hecter | Board member | 26/04/2004 | 30/08/2007 |
| Jens Hartvig Skov | Chair of the board | 26/04/2004 | 30/08/2007 |
| Lars Bilde | Director | 20/08/2009 | 22/12/2011 |
| Marianne Purup | Board member | 15/09/2010 | 30/12/2011 |
| Erik Svanvig | Board member | 15/09/2010 | 06/09/2012 |
| Niels Jørgen Søndergaard | Board member | 15/09/2010 | 30/12/2011 |
| Hans Olesen Damgaard | Board member | 09/11/2010 | 06/09/2012 |
| Lars Bilde | Board member | 22/12/2011 | 06/09/2012 |
| Bent Christensen | Board member | 22/12/2011 | 06/09/2012 |
| Per Gren | Chair of the board | 22/12/2011 | 01/10/2013 |
| Leif Bojesen | Director | 22/12/2011 | 17/12/2012 |
| Stephan Pors Knudsen | Board member | 06/09/2012 | 04/11/2025 |
| Niels Henrik Duevang Jørgensen | Board member | 06/09/2012 | 08/02/2026 |
| Leif Bojesen | Board member | 06/09/2012 | 01/10/2013 |
| Stephan Pors Knudsen | Director | 17/12/2012 | 27/03/2025 |
| Egon Gregersen Kirk | Chair of the board | 01/10/2013 | 29/03/2016 |
| Thomas Wiborg Steen | Chair of the board | 29/03/2016 | 09/02/2026 |
| Anders Ertmann | Board member | 01/08/2019 | 01/03/2021 |
Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af et medlem af bestyrelsen i forening med en direktør
Address and production units
2 active production unitsNørrebrogade 24A
7100 Vejle
Vejle Municipality · Postcode 7100
Other companies at the address (1)
- Back11basics A/SWholesale of sugar and chocolate and sugar confectionery
| Production unit | Address | Employees | P number |
|---|---|---|---|
| OPENING A/S | Nørrebrogade 24A, 7100 Vejle | 14 | 1009834318 |
| OPENING ODENSE | Ryttergade 12, kl, 5000 Odense C | 2 | 1031360540 |
Purpose
Selskabets formål er at drive reklame- og kommunikationsvirksomhed dels i eget regi, dels gennem koncernforbundne datterselskaber
The purpose is quoted from the register in Danish.
Changes year by year
62 registered events20265 changesaccounts 1 · management 4
- AccountsAnnual report for 2025 published
- ManagementNiels Henrik Duevang Jørgensen appointed chair of the board
- ManagementMie Sandhus appointed board member
- ManagementThomas Wiborg Steen stepped down as chair of the board
- ManagementNiels Henrik Duevang Jørgensen stepped down as board member
20255 changesmanagement 3 · accounts 1 · industry 1
- ManagementStephan Pors Knudsen stepped down as board member
- AccountsAnnual report for 2024 published
- ManagementHenrik Bayer appointed ceo
- ManagementStephan Pors Knudsen stepped down as director
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · management 1
- AccountsAnnual report for 2020 published
- ManagementAnders Ertmann stepped down as board member
20192 changesmanagement 1 · address 1
- ManagementAnders Ertmann appointed board member
- AddressMoved to Nørrebrogade 24A, 7100 Vejle
20173 changescapital 2 · merger 1
- CapitalShare capital changed from 1,510,000 DKK to 500,000 DKK
- CapitalShare capital changed from 1,500,000 DKK to 1,510,000 DKK
- MergerMerger registered in CVR
20164 changesaddress 1 · management 3
- AddressMoved to Nørrebrogade 24A, 7100 Vejle
- ManagementThomas Wiborg Steen appointed chair of the board
- ManagementHenrik Bayer appointed board member
- ManagementEgon Gregersen Kirk stepped down as chair of the board
20133 changesmanagement 3
- ManagementEgon Gregersen Kirk appointed chair of the board
- ManagementLeif Bojesen stepped down as board member
- ManagementPer Gren stepped down as chair of the board
201210 changesmanagement 9 · ownership 1
- ManagementStephan Pors Knudsen appointed director
- ManagementLeif Bojesen stepped down as director
- ManagementLeif Bojesen appointed board member
- ManagementNiels Henrik Duevang Jørgensen appointed board member
- ManagementStephan Pors Knudsen appointed board member
- ManagementLars Bilde stepped down as board member
- ManagementBent Christensen stepped down as board member
- ManagementHans Olesen Damgaard stepped down as board member
- ManagementErik Svanvig stepped down as board member
- OwnershipKOMMUNIKATIONSFYRTÅRNET ApS registered as owner (100%)
20119 changesmanagement 7 · name 1 · address 1
- ManagementNiels Jørgen Søndergaard stepped down as board member
- ManagementMarianne Purup stepped down as board member
- ManagementLeif Bojesen appointed director
- ManagementLars Bilde appointed board member
- ManagementBent Christensen appointed board member
- ManagementPer Gren appointed chair of the board
- ManagementLars Bilde stepped down as director
- NameName changed from AAKJÆRS A/S to OPENING A/S
- AddressMoved to Jyllandsgade 8, 7100 Vejle
20105 changesmanagement 4 · address 1
- ManagementHans Olesen Damgaard appointed board member
- ManagementNiels Jørgen Søndergaard appointed board member
- ManagementErik Svanvig appointed board member
- ManagementMarianne Purup appointed board member
- AddressMoved to Boulevarden 17, 7100 Vejle
20091 changemanagement 1
- ManagementLars Bilde appointed director
20082 changesaddress 1 · industry 1
- AddressMoved to Dæmningen 36, 7100 Vejle
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20074 changesmanagement 3 · address 1
- ManagementAnders Hecter stepped down as board member
- ManagementJens Hartvig Skov stepped down as chair of the board
- ManagementLasse Skaarup Christensen stepped down as board member
- AddressMoved to Strandgade 27, 7100 Vejle
20042 changesmanagement 2
- ManagementAnders Hecter appointed board member
- ManagementJens Hartvig Skov appointed chair of the board
20032 changesfounded 1 · management 1
- FoundedRegistered as AAKJÆRS A/S
- ManagementLasse Skaarup Christensen appointed board member
Related companies
Same industry in Vejle
- Media Group Denmark ApS56 employees
- NM Marketing Group ApS8 employees
- BSM Reklame ApS8 employees
- Mediac Agency ApS8 employees
- Marketing CoOp DK A/S7 employees
- New Beginning Aps6 employees
Same people in management
- C.A.C. au2parts ApSvia Hans Olesen Damgaard
- Søstrene Grenes Import A/Svia Lasse Skaarup Christensen
- Ege Carpets A/Svia Hans Olesen Damgaard
- Aktieselskabet Carl Christensenvia Hans Olesen Damgaard
- EventForce Retail Salgsklar butik ApSvia Stephan Pors Knudsen
- Stibo Systems A/Svia Hans Olesen Damgaard
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.