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Marketing CoOp DK A/S

Public limited companyCVR 18778688VejleActive

Marketing CoOp DK A/S is a public limited company, based in Vejle, active in planning and design of advertising campaigns, founded in 1995. After a loss in 2024, the company made a profit of DKK 7,255 in 2025. Gross profit is higher than that of 88% of the companies in the industry in the database. 14 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profitDKK 11.6m+68.4% vs. 2024
Net profitDKK 7,255+110.3% vs. 2024
EquityDKK 1.8m+5.1% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 68% (2024 → 2025), to DKK 11.6m.
  • Net profit went from a loss of DKK 70,703 to a profit of DKK 7,255 (2024 → 2025).
  • Equity rose 5% (2024 → 2025), to DKK 1.8m.

Employees

  • 2 more employees than a year earlier: 7 (08/2026) against 5 (08/2025).

Management and owners, last 24 months

  • New in management: Mette Juul-Andersen (board member, 23/04/2026) and Kenneth Thomas Lillegaard Larsen (board member, 23/04/2026).
  • New owners registered: Mikkel Wyrtz (19/12/2025), Britta Børding (19/12/2025) and Ceca Foods Holding ApS (19/12/2025) (+7).

Registrations, last 24 months

  • 21/10/2025: Share capital changed from 1,150,000 DKK to 1,350,000 DKK
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
EquityNet profit
Financial figures for Marketing CoOp DK A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4855664,9595,7096,89611,614+68.4%
Operating profit (EBIT)1252061641,0471,1681,125−3.6%
Profit before tax4664614−9013+114.9%
Net profit36503949−717+110.3%
Total assets23,44623,87433,41847,22139,33932,186−18.2%
Equity1,1241,2141,6591,7401,7311,819+5.1%
Liabilities22,32322,66031,75945,48137,60930,366−19.3%
Cash and cash equivalents6,9324,8650136779,658+12,393.4%
Average number of employees–––1110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 6% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Marketing CoOp DK A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202318/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202228/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202131/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 11.6mNo. 90 of 715
Better than 88% of the companies in the industry
EquityDKK 1.8mNo. 180 of 716
Better than 75% of the companies in the industry
Number of employees7No. 574 of 716
Better than 20% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 3,724of 69,742
Better than 95%
No. 25,573of 69,964
Better than 63%
Same industry and fewer than 20 employees634 companies in the comparison
No. 18of 633
Better than 97%
No. 116of 634
Better than 82%
Companies that are at least 30 years old10,276 companies in the comparison
No. 3,871of 10,152
Better than 62%
No. 8,026of 10,275
Better than 22%
All companies of type A/S18,025 companies in the comparison
No. 8,315of 17,786
Better than 53%
No. 14,767of 18,024
Better than 18%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Marketing CoOp DK A/SDKK 11.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Marketing CoOp DK A/SDKK 7,255
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Marketing CoOp DK A/SDKK 1.8m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Marketing CoOp DK A/S7
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Marketing CoOp DK A/S

Management

8 active registrations

Executive management

Executive management at Marketing CoOp DK A/S
NameRoleAppointed
Jan JensenDirector20/04/2022

Board of directors

Board of directors at Marketing CoOp DK A/S
NameRoleAppointed
Jan JensenBoard member28/03/2019
Christian Juel GlemBoard member15/04/2021
Jean Piet Agerbo WesthBoard member24/03/2022
Carsten Brøbech MikkelsenChair of the board19/05/2022
Michael John Munk KristiansenDeputy chair14/05/2024
Mette Juul-AndersenBoard member23/04/2026
Kenneth Thomas Lillegaard LarsenBoard member23/04/2026
Founders
Victor Christoffersen, Sebastian Benjamin Bahn Christoffersen, Helen Mimi Janniche
Former management (41)
Former management at Marketing CoOp DK A/S
NameRoleAppointedResigned
Alan Ib RasmussenChair of the board01/09/199516/06/1997
Ernst Broder KierBoard member01/09/199514/04/1999
Ernst Broder KierDirector01/09/199501/09/1997
Claus Martin PedersenBoard member01/09/199516/06/1997
Victor ChristoffersenBoard member01/09/199529/02/1996
Victor ChristoffersenDirector01/09/199529/02/1996
Kjeld Kronborg DanielsenBoard member01/09/199514/04/1999
Ole SeerupChair of the board01/09/199509/08/1996
Sebastian Benjamin Bahn ChristoffersenBoard member01/09/199529/02/1996
Helen Mimi JannicheBoard member01/09/199529/02/1996
Ib PaaskesenDirector01/02/199710/03/1998
Kjeld DanielsenBoard member16/06/199702/09/1997
Ib PaaskesenBoard member16/06/199711/03/1998
John HansenBoard member11/03/199814/04/1999
John HansenDirector11/03/199807/09/1998
Kjeld Kronborg DanielsenDirector07/09/199816/02/2000
Steen Aage BockDirector14/04/199915/03/2002
Karl-Gustav Mikael ThorellBoard member14/04/199927/02/2002
Niels TalbroBoard member14/04/199927/02/2002
Kirsten PetersenChair of the board14/04/199927/02/2002
Jørgen Dalbech NielsenBoard member27/02/200230/04/2003
Jørgen Just MadsenBoard member27/02/200230/04/2003
Jørgen Just MadsenDirector27/02/200230/04/2003
Finn Clausen HøffnerChair of the board27/02/200230/04/2003
Steen Aage BockBoard member15/04/200310/05/2005
Jan SeerupDirector15/04/200317/03/2010
Christian Buhl JørgensenChair of the board15/04/200331/03/2013
Lars Beck DinesenBoard member10/05/200530/04/2018
Jan SeerupBoard member10/05/200517/03/2010
Christian Juel GlemBoard member17/03/201026/04/2016
Lars Beck DinesenDirector17/03/201030/04/2018
Jens-Erik ArenfeldtBoard member01/04/201324/03/2022
Jan Dahl JensenChair of the board01/04/201309/10/2017
Jackie HøstBoard member26/04/201628/03/2019
Jan Dahl JensenDeputy chair10/10/201714/04/2021
Christian Buhl JørgensenChair of the board10/10/201715/04/2021
Jens-Erik ArenfeldtDirector30/04/201820/04/2022
Carsten Brøbech MikkelsenBoard member28/03/201914/04/2021
Jan Dahl JensenChair of the board15/04/202118/05/2022
Carsten Brøbech MikkelsenDeputy chair15/04/202118/05/2022
Jan Dahl JensenDeputy chair19/05/202214/05/2024

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et andet bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

1 active production units

Transitvej 60
7100 Vejle

Vejle Municipality · Postcode 7100

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Marketing CoOp DK A/STransitvej 60, 7100 Vejle71003742506

Purpose

Selskabets formål er at fremme og sikre aktionærernes fælles nationale interesser ved driften af McDonald's restauranter i Danmark, herunder gennem: -markedsføring, reklame og PR og andre salgsfremmende foranstaltninger - herunder at godkende markedsføringsbudgettet og markedsføringsplanen, -markedsundersøgelser og markedsanalyser, -at være et koordinerende og samarbejdende organ omkring fælles nationale drifts- og markedsmæssige forhold, -at kvalitetssikre drifts- og markedstiltag på det danske marked, og -varetagelse af aktionærernes interesser i relation til medlemskab af relevante brancheorganisationer.

The purpose is quoted from the register in Danish.

Changes year by year

144 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Kenneth Thomas Lillegaard Larsen appointed board member
  • Mette Juul-Andersen appointed board member
202513 changesownership 10 · capital 1 · accounts 1 · industry 1
  • Mikkel Wyrtz registered as owner (0%)
  • Driftsselskabet af 8.12.2016 ApS registered as owner (10%)
  • Holdingselskabet af 12.10.2016 ApS registered as owner (0%)
  • MR Restaurants ApS registered as owner (5%)
  • JJ BALLERUP ApS registered as owner (0%)
  • TPL ApS registered as owner (0%)
  • Dinesen - Sjælsø Holding ApS registered as owner (5%)
  • AGERBO WESTH HOLDING ApS registered as owner (5%)
  • CECA FOODS HOLDING ApS registered as owner (5%)
  • Britta Børding registered as owner (0%)
  • Share capital changed from 1,150,000 DKK to 1,350,000 DKK
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Michael John Munk Kristiansen appointed deputy chair
  • Jan Dahl Jensen stepped down as deputy chair
20232 changescapital 1 · accounts 1
  • Share capital changed from 1,000,000 DKK to 1,150,000 DKK
  • Annual report for 2022 published
20229 changesmanagement 8 · accounts 1
  • Jan Dahl Jensen appointed deputy chair
  • Carsten Brøbech Mikkelsen appointed chair of the board
  • Carsten Brøbech Mikkelsen stepped down as deputy chair
  • Jan Dahl Jensen stepped down as chair of the board
  • Jan Jensen appointed director
  • Jens-Erik Arenfeldt stepped down as director
  • Annual report for 2021 published
  • Jean Piet Agerbo Westh appointed board member
  • Jens-Erik Arenfeldt stepped down as board member
20217 changesaccounts 1 · management 6
  • Annual report for 2020 published
  • Christian Juel Glem appointed board member
  • Carsten Brøbech Mikkelsen appointed deputy chair
  • Jan Dahl Jensen appointed chair of the board
  • Christian Buhl Jørgensen stepped down as chair of the board
  • Carsten Brøbech Mikkelsen stepped down as board member
  • Jan Dahl Jensen stepped down as deputy chair
202010 changescapital 1 · ownership 9
  • Share capital changed from 930,000 DKK to 1,000,000 DKK
  • Carsten Brøbech Mikkelsen registered as owner (5%)
  • MICROLUX ApS is no longer registered as owner
  • TPL ApS is no longer registered as owner
  • J.A.A.K. HOLDING ApS is no longer registered as owner
  • CBJ-HOLDING A/S is no longer registered as owner
  • CAJU Retail HOLDING ApS is no longer registered as owner
  • Dinesen - Sjælsø Holding ApS is no longer registered as owner
  • CECA FOODS HOLDING ApS is no longer registered as owner
  • ARENFELDT HOLDING ApS is no longer registered as owner
20195 changesownership 1 · name 1 · management 3
  • MICROLUX ApS registered as owner (5%)
  • Name changed from Marketing CoOp for McDonald's franchisetagere i Danmark A/S to Marketing CoOp DK A/S
  • Carsten Brøbech Mikkelsen appointed board member
  • Jan Jensen appointed board member
  • Jackie Høst stepped down as board member
20184 changesname 1 · management 3
  • Name changed from McDonald's CoOp Danmark A/S to Marketing CoOp for McDonald's franchisetagere i Danmark A/S
  • Jens-Erik Arenfeldt appointed director
  • Lars Beck Dinesen stepped down as director
  • Lars Beck Dinesen stepped down as board member
20174 changesname 1 · management 3
  • Name changed from MCDONALD'S MARKETING COOP DANMARK A/S to McDonald's CoOp Danmark A/S
  • Jan Dahl Jensen appointed deputy chair
  • Christian Buhl Jørgensen appointed chair of the board
  • Jan Dahl Jensen stepped down as chair of the board
20163 changesmanagement 2 · ownership 1
  • Jackie Høst appointed board member
  • Christian Juel Glem stepped down as board member
  • TPL ApS registered as owner (5%)
20156 changesownership 6
  • J.A.A.K. HOLDING ApS registered as owner (5%)
  • E.V.C.C. 99 ApS is no longer registered as owner
  • CBJ-HOLDING A/S registered as owner (5%)
  • CAJU Retail HOLDING ApS registered as owner (5%)
  • Food Folk Danmark ApS is no longer registered as owner
  • Flemming Fast registered as owner (5%)
20145 changesownership 3 · address 2
  • Dinesen - Sjælsø Holding ApS registered as owner (0%)
  • CECA FOODS HOLDING ApS registered as owner (5%)
  • Moved to Transitvej 60, 7100 Vejle
  • Moved to Tronholmen 5, 8960 Randers SØ
  • ARENFELDT HOLDING ApS registered as owner (5%)
20134 changesownership 1 · management 3
  • Food Folk Danmark ApS registered as owner (15%)
  • Jan Dahl Jensen appointed chair of the board
  • Jens-Erik Arenfeldt appointed board member
  • Christian Buhl Jørgensen stepped down as chair of the board
20104 changesmanagement 4
  • Lars Beck Dinesen appointed director
  • Christian Juel Glem appointed board member
  • Jan Seerup stepped down as board member
  • Jan Seerup stepped down as director
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20053 changesmanagement 3
  • Jan Seerup appointed board member
  • Lars Beck Dinesen appointed board member
  • Steen Aage Bock stepped down as board member
20037 changesmanagement 7
  • Finn Clausen Høffner stepped down as chair of the board
  • Jørgen Just Madsen stepped down as director
  • Jørgen Just Madsen stepped down as board member
  • Jørgen Dalbech Nielsen stepped down as board member
  • Steen Aage Bock appointed board member
  • Jan Seerup appointed director
  • Christian Buhl Jørgensen appointed chair of the board
20028 changesmanagement 8
  • Steen Aage Bock stepped down as director
  • Finn Clausen Høffner appointed chair of the board
  • Jørgen Just Madsen appointed director
  • Jørgen Just Madsen appointed board member
  • Jørgen Dalbech Nielsen appointed board member
  • Kirsten Petersen stepped down as chair of the board
  • Niels Talbro stepped down as board member
  • Karl-Gustav Mikael Thorell stepped down as board member
20002 changescapital 1 · management 1
  • Share capital changed from 780,000 DKK to 930,000 DKK
  • Kjeld Kronborg Danielsen stepped down as director
19998 changesownership 1 · management 7
  • E.V.C.C. 99 ApS registered as owner (5%)
  • Kirsten Petersen appointed chair of the board
  • Niels Talbro appointed board member
  • Karl-Gustav Mikael Thorell appointed board member
  • Steen Aage Bock appointed director
  • John Hansen stepped down as board member
  • Ernst Broder Kier stepped down as board member
  • Kjeld Kronborg Danielsen stepped down as board member
19987 changesmanagement 6 · capital 1
  • Kjeld Kronborg Danielsen appointed director
  • John Hansen stepped down as director
  • Share capital changed from 700,000 DKK to 780,000 DKK
  • John Hansen appointed director
  • John Hansen appointed board member
  • Ib Paaskesen stepped down as board member
  • Ib Paaskesen stepped down as director
19978 changesmanagement 7 · capital 1
  • Kjeld Danielsen stepped down as board member
  • Ernst Broder Kier stepped down as director
  • Kjeld Danielsen appointed board member
  • Ib Paaskesen appointed board member
  • Alan Ib Rasmussen stepped down as chair of the board
  • Claus Martin Pedersen stepped down as board member
  • Share capital changed from 530,000 DKK to 700,000 DKK
  • Ib Paaskesen appointed director
19967 changesmanagement 5 · capital 1 · name 1
  • Ole Seerup stepped down as chair of the board
  • Share capital changed from 500,000 DKK to 530,000 DKK
  • Name changed from VICH 4359 A/S to MCDONALD'S MARKETING COOP DANMARK A/S
  • Helen Mimi Janniche stepped down as board member
  • Sebastian Benjamin Bahn Christoffersen stepped down as board member
  • Victor Christoffersen stepped down as director
  • Victor Christoffersen stepped down as board member
199511 changesfounded 1 · management 10
  • Registered as VICH 4359 A/S
  • Alan Ib Rasmussen appointed chair of the board
  • Ernst Broder Kier appointed board member
  • Helen Mimi Janniche appointed board member
  • Sebastian Benjamin Bahn Christoffersen appointed board member
  • Ole Seerup appointed chair of the board
  • Kjeld Kronborg Danielsen appointed board member
  • Victor Christoffersen appointed director
  • Victor Christoffersen appointed board member
  • Claus Martin Pedersen appointed board member
  • Ernst Broder Kier appointed director

Related companies

Same industry in Vejle

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction