New Beginning Aps
Private limited companyCVR 43789155Vejle ØstActive
New Beginning Aps is a private limited company, based in Vejle Øst, active in planning and design of advertising campaigns, founded in 2023. The company went from a profit in 2024 to a loss of DKK 422k in 2025. Equity fell to DKK 30,307 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 57% (2024 → 2025), to DKK 3.1m.
- Net profit went from a profit of DKK 369k to a loss of DKK 422k (2024 → 2025).
- Equity fell 93% (2024 → 2025), to DKK 30,307.
Registrations, last 24 months
- 21/04/2025: Moved to Øster Snedevej 15A, 7120 Vejle Øst
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 3 | 1,993 | 3,130 | +57.1% |
| Operating profit (EBIT) | 3 | 500 | −385 | −176.9% |
| Profit before tax | 3 | 495 | −422 | −185.3% |
| Net profit | 3 | 369 | −422 | −214.3% |
| Total assets | 40 | 1,535 | 1,477 | −3.8% |
| Equity | 40 | 407 | 30 | −92.5% |
| Liabilities | 0 | 1,129 | 1,446 | +28.1% |
| Cash and cash equivalents | 40 | 154 | 25 | −83.9% |
| Average number of employees | – | 3 | 7 | +133.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 93% from 2024 to 2025 (DKK 407k to DKK 30,307).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 2% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/05/2025 | The company | PDFXBRL |
| 2023 | 14/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 21,763of 69,742 Better than 69% | No. 58,590of 69,964 Better than 16% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 200of 633 Better than 69% | No. 529of 634 Better than 17% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 3,781of 16,614 Better than 77% | No. 12,118of 16,661 Better than 27% |
| All companies of type ApS66,508 companies in the comparison | No. 21,549of 66,379 Better than 68% | No. 54,870of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- New Beginning ApsDKK 3.1m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- New Beginning Aps−DKK 422k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- New Beginning ApsDKK 30,307
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- New Beginning Aps6
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jacob Ejs100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jacob Ejs | Director | 14/01/2023 |
- Founders
- Jacob Ejs
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsØster Snedevej 15A
7120 Vejle Øst
Vejle Municipality · Postcode 7120
Other companies at the address (1)
- Brille Nord A/SOptician activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| New Beginning Aps | Øster Snedevej 15A, 7120 Vejle Øst | 6 | 1028943160 |
Purpose
Selskabets formål er at eje ejerandele i andre selskaber samt andre investeringer efter ledelsens skøn.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Øster Snedevej 15A, 7120 Vejle Øst
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20244 changesaddress 1 · accounts 1 · name 1 · industry 1
- AddressMoved to Spinderigade 11E, 7100 Vejle
- AccountsAnnual report for 2023 published
- NameName changed from Ejs Holding 1919 ApS to New Beginning Aps
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20233 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Ejs Holding 1919 ApS
- ManagementJacob Ejs appointed director
- OwnershipJacob Ejs registered as owner (100%)
Related companies
Same industry in Vejle
- Media Group Denmark ApS56 employees
- Opening A/S16 employees
- Mediac Agency ApS8 employees
- BSM Reklame ApS8 employees
- NM Marketing Group ApS8 employees
- Marketing CoOp DK A/S7 employees
Same people in management
- Driftsselskabet A/S Tv-sydvia Jacob Ejs
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.