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EventForce Retail Salgsklar butik ApS

Private limited companyCVR 25493796Aalborg SVActive

EventForce Retail Salgsklar butik ApS is a private limited company, based in Aalborg SV, active in other business support service activities n.e.c., founded in 2000. Equity was negative at the end of 2025 (−DKK 1.3m). Net profit fell 49% from 2024 to 2025, ending at DKK 1.7m. Measured by gross profit, it ranks no. 3 of 223 companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 53.1m+182.8% vs. 2024
Net profitDKK 1.7m−48.8% vs. 2024
Equity−DKK 1.3m−117.7% vs. 2024
Employees236latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 183% (2024 → 2025), to DKK 53.1m.
  • Net profit fell 49% (2024 → 2025), to DKK 1.7m.
  • Equity turned negative: −DKK 1.3m (2024 → 2025).

Employees

  • 141 fewer employees than a year earlier: 236 (07/2026) against 377 (07/2025).

Management and owners, last 24 months

  • New in management: Henrik Feldborg-Zethner (director, 24/06/2025).
  • Stepped down: Henrik Feldborg-Zethner (chair of the board, 24/06/2025), Anders Sonne Hyrup (board member, 24/06/2025) and Henriette Honorè Feldborg-Zethner (board member, 24/06/2025) (+1).
  • New owners registered: EventForce Group ApS (02/03/2025).
  • No longer registered as owner: Hyrup Holding ApS (02/03/2025) and Gadelandsgaard Gruppen ApS (02/03/2025).

Registrations, last 24 months

  • 24/06/2025: Name changed from EVENTFORCE RETAIL A/S to EventForce Retail Salgsklar butik ApS
  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for EventForce Retail Salgsklar butik ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit14,37116,28214,63918,50918,77653,096+182.8%
Operating profit (EBIT)5,092–3,1565,1284,4172,505−43.3%
Profit before tax5,1947,2494,0885,1194,4802,241−50%
Net profit4,0345,6333,3113,8743,4141,748−48.8%
Total assets21,71923,71030,08531,94232,45320,932−35.5%
Equity7,2418,8758,1868,0607,474−1,324−117.7%
Liabilities14,36614,75020,13023,88224,97922,085−11.6%
Cash and cash equivalents1,6181,46302739055−38.8%
Average number of employees144160170182190118−37.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.3m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Fewer employees

    The number of employees fell 38% from 190 in 2024 to 118 in 2025.

    How is this calculated?

    The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for EventForce Retail Salgsklar butik ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202530/03/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202404/02/2025The companyPDFXBRL
202301/10/2022 – 30/09/202322/12/2023The companyPDFXBRL
202201/10/2021 – 30/09/202231/12/2022The companyPDFXBRL
202101/10/2020 – 30/09/202103/12/2021The companyPDFXBRL
202001/10/2019 – 30/09/202022/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
010020030040050060070008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profitDKK 53.1mNo. 3 of 223
Better than 99% of the companies in the industry
Equity−DKK 1.3mNo. 212 of 224
Better than 5% of the companies in the industry
Number of employees236No. 1 of 224
Better than 100% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3mHere
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 646of 763
Better than 15%
No. 774of 796
Better than 3%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,343of 24,791
Better than 95%
No. 24,308of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 664of 66,379
Better than 99%
No. 64,158of 66,505
Better than 4%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. EventForce Retail Salgsklar butik ApSDKK 53.1m
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. EventForce Retail Salgsklar butik ApSDKK 1.7m
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. EventForce Retail Salgsklar butik ApS−DKK 1.3m
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. EventForce Retail Salgsklar butik ApS236
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
EventForce Retail Salgsklar butik ApS

Management

2 active registrations

Executive management

Executive management at EventForce Retail Salgsklar butik ApS
NameRoleAppointed
Anders Sonne HyrupCEO10/10/2008
Henrik Feldborg-ZethnerDirector24/06/2025
Founders
Norling Kierkegaard Invest 1 ApS
Former management (10)
Former management at EventForce Retail Salgsklar butik ApS
NameRoleAppointedResigned
Amalie Lerche-LerchenborgDirector01/07/200001/03/2002
Ulrik Permin BossBoard member01/07/200024/02/2017
Teddy Brandt KierkegaardBoard member01/07/200019/06/2006
Henrik Feldborg-ZethnerChair of the board01/07/200024/06/2025
Stephan Pors KnudsenDirector01/03/200201/10/2002
Steen Lauge KokkenborgDirector01/10/200230/03/2004
Ulrik Permin BossDirector01/04/200410/10/2008
Anders Sonne HyrupBoard member24/02/201724/06/2025
Henriette Honorè Feldborg-ZethnerBoard member24/02/201724/06/2025
Eva Sonne HyrupBoard member24/02/201724/06/2025

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

2 active production units

Krebsen 30
9200 Aalborg SV

Aalborg Municipality · Postcode 9200

Other companies at the address (3)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
EventForce Retail Salgsklar butik ApSKrebsen 30, 9200 Aalborg SV2281007772730
Eventforce Retail ApSVestvej 6, 2770 Kastrup21024409577

Purpose

Selskabets formål er at lave butiksaktiviteter, herunder samplinger, demo og merchandising aktivitet samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202511 changesname 1 · management 5 · ownership 3 · accounts 1 · industry 1
  • Name changed from EVENTFORCE RETAIL A/S to EventForce Retail Salgsklar butik ApS
  • Henrik Feldborg-Zethner appointed director
  • Anders Sonne Hyrup stepped down as board member
  • Eva Sonne Hyrup stepped down as board member
  • Henriette Honorè Feldborg-Zethner stepped down as board member
  • Henrik Feldborg-Zethner stepped down as chair of the board
  • EventForce Group ApS registered as owner (100%)
  • Gadelandsgaard Gruppen ApS is no longer registered as owner
  • Hyrup Holding ApS is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Other business support service activities n.e.c. (829900)
20233 changesaccounts 1 · merger 1 · industry 1
  • Annual report for 2023 published
  • Merger registered in CVR
  • Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)
20221 changeaccounts 1
  • Annual report for 2022 published
20213 changesaccounts 1 · ownership 2
  • Annual report for 2021 published
  • Gadelandsgaard Gruppen ApS registered as owner (66.67%)
  • EVENTFORCE HOLDING A/S is no longer registered as owner
20202 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Krebsen 30, 9200 Aalborg SV
20184 changesname 1 · capital 1 · address 2
  • Name changed from EVENTFORCE RETAIL ApS to EVENTFORCE RETAIL A/S
  • Share capital changed from 125,000 DKK to 400,000 DKK
  • Moved to Nibevej 54, 1, 9200 Aalborg SV
  • Moved to Nibevej 54, 1, 9200 Aalborg SV
20178 changesaddress 1 · management 4 · ownership 3
  • Moved to Vandmanden 22, 9200 Aalborg SV
  • Anders Sonne Hyrup appointed board member
  • Eva Sonne Hyrup appointed board member
  • Henriette Honorè Feldborg-Zethner appointed board member
  • Ulrik Permin Boss stepped down as board member
  • EVENTFORCE HOLDING A/S registered as owner (66.67%)
  • Hyrup Holding ApS registered as owner (25%)
  • EVENTFORCE HOLDING A/S is no longer registered as owner
20161 changeaddress 1
  • Moved to Vandmanden 20A, 9200 Aalborg SV
20121 changeownership 1
  • EVENTFORCE HOLDING A/S registered as owner (100%)
20111 changeaddress 1
  • Moved to Vandmanden 20A, 9200 Aalborg SV
20085 changesaddress 2 · management 2 · name 1
  • Moved to Nibevej 58, 9200 Aalborg SV
  • Anders Sonne Hyrup appointed ceo
  • Ulrik Permin Boss stepped down as director
  • Moved to Ballerup Idrætsby 4, 2750 Ballerup
  • Name changed from EVENTFORCE VEST ApS to EVENTFORCE RETAIL ApS
20063 changescapital 1 · management 1 · name 1
  • Share capital changed from 500,000 DKK to 125,000 DKK
  • Teddy Brandt Kierkegaard stepped down as board member
  • Name changed from EVENTFORCE VEST A/S to EVENTFORCE VEST ApS
20042 changesmanagement 2
  • Ulrik Permin Boss appointed director
  • Steen Lauge Kokkenborg stepped down as director
20031 changename 1
  • Name changed from ARTISTFORCE A/S to EVENTFORCE VEST A/S
20024 changesmanagement 4
  • Steen Lauge Kokkenborg appointed director
  • Stephan Pors Knudsen stepped down as director
  • Stephan Pors Knudsen appointed director
  • Amalie Lerche-Lerchenborg stepped down as director
20005 changesfounded 1 · management 4
  • Registered as ARTISTFORCE A/S
  • Amalie Lerche-Lerchenborg appointed director
  • Henrik Feldborg-Zethner appointed chair of the board
  • Teddy Brandt Kierkegaard appointed board member
  • Ulrik Permin Boss appointed board member

Related companies

Same industry in Aalborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction