OpdagDanmark ApS
Private limited companyCVR 40523162AalborgActive
OpdagDanmark ApS is a private limited company, based in Aalborg, active in planning and design of advertising campaigns, founded in 2019. The company went from a profit in 2024 to a loss of DKK 265k in 2025. 8 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 66% (2024 → 2025), to DKK 118k.
- Net profit went from a profit of DKK 10,435 to a loss of DKK 265k (2024 → 2025).
- Equity turned positive again: DKK 1.7m (2024 → 2025).
Employees
- 3 more employees than a year earlier: 5 (07/2026) against 2 (07/2025).
Management and owners, last 24 months
- New in management: Sebastian Sander Birk Søndergaard (board member, 12/12/2025), Lau Starcke-Jensen (board member, 12/12/2025) and Astrid Sillebak Sørensen (board member, 12/12/2025).
- New owners registered: Hippocampus Holding ApS (12/12/2025), Lau Starcke Holding ApS (12/12/2025) and AB Innovation A/S (12/12/2025) (+2).
- No longer registered as owner: Hippocampus Holding ApS (30/06/2025), Lau Starcke Holding ApS (30/06/2025) and Hippocampus Holding ApS (11/12/2025) (+1).
Registrations, last 24 months
- 12/12/2025: Share capital changed from 40,000 DKK to 44,444 DKK
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 123 | 207 | 384 | 389 | 351 | 118 | −66.3% |
| Operating profit (EBIT) | 110 | −102 | 6 | −26 | 20 | −330 | −1,719.2% |
| Profit before tax | 97 | −108 | 1 | −32 | 13 | −334 | −2,580.1% |
| Net profit | 75 | −85 | 0 | −25 | 10 | −265 | −2,642.8% |
| Total assets | 434 | 292 | 219 | 139 | 163 | 1,911 | +1,071.2% |
| Equity | 87 | 3 | 3 | −22 | −11 | 1,723 | +15,321.1% |
| Liabilities | 343 | 289 | 216 | 160 | 174 | 187 | +7.4% |
| Cash and cash equivalents | 283 | 50 | 61 | 5 | 39 | 1,793 | +4,522.4% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 23/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 25/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 03/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 60,757of 69,742 Better than 13% | No. 26,311of 69,964 Better than 62% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 578of 633 Better than 9% | No. 121of 634 Better than 81% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 30,192of 33,579 Better than 10% | No. 11,762of 33,678 Better than 65% |
| All companies of type ApS66,508 companies in the comparison | No. 58,428of 66,379 Better than 12% | No. 22,363of 66,505 Better than 66% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- OpdagDanmark ApSDKK 118k
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- OpdagDanmark ApS−DKK 265k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- OpdagDanmark ApSDKK 1.7m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- OpdagDanmark ApS5
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Hippocampus Holding ApS33.33%
- Lau Starcke Holding ApS33.33%
- AB Innovation A/S10%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lau Starcke-Jensen | CEO | 16/05/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Sebastian Sander Birk Søndergaard | Board member | 12/12/2025 |
| Lau Starcke-Jensen | Board member | 12/12/2025 |
| Astrid Sillebak Sørensen | Board member | 12/12/2025 |
- Founders
- Hippocampus Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Sebastian Sander Birk Søndergaard | Director | 01/04/2019 | 31/07/2020 |
Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse
Address and production units
1 active production unitsØstre Alle 102
9000 Aalborg
Aalborg Municipality · Postcode 9000
Other companies at the address (8)
- Driftsselskabet Solparken A/SRenting of commercial property
- Driftsselskabet Solparken II A/SRenting and leasing of other machinery, equipment and tangible goods, not for events
- Escot Fast Ejendom A/SRenting of commercial property
- Nordic Steelcraft ApSTemporary employment agency activities and other staff provision
- Fair Marketing ApSPlanning and design of advertising campaigns
| Production unit | Address | Employees | P number |
|---|---|---|---|
| OpdagDanmark ApS | Østre Alle 102, 9000 Aalborg | 4 | 1024709295 |
Purpose
Selskabets formål er at fremme dansk turisme ved at tilbyde digitale serviceydelser og produkter til virksomheder i turismebranchen.
The purpose is quoted from the register in Danish.
Changes year by year
33 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202515 changescapital 1 · management 3 · ownership 9 · accounts 1 · industry 1
- CapitalShare capital changed from 40,000 DKK to 44,444 DKK
- ManagementSebastian Sander Birk Søndergaard appointed board member
- ManagementLau Starcke-Jensen appointed board member
- ManagementAstrid Sillebak Sørensen appointed board member
- OwnershipAB Innovation A/S registered as owner (10%)
- OwnershipHIPPOCAMPUS HOLDING ApS registered as owner (33.33%)
- OwnershipLau Starcke Holding ApS registered as owner (33.33%)
- OwnershipLau Starcke Holding ApS is no longer registered as owner
- OwnershipHIPPOCAMPUS HOLDING ApS is no longer registered as owner
- OwnershipLau Starcke Holding ApS registered as owner (50%)
- OwnershipHIPPOCAMPUS HOLDING ApS registered as owner (50%)
- OwnershipLau Starcke Holding ApS is no longer registered as owner
- OwnershipHIPPOCAMPUS HOLDING ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changemanagement 1
- ManagementSebastian Sander Birk Søndergaard stepped down as director
201912 changesaddress 2 · name 1 · capital 2 · management 2 · ownership 4 · founded 1
- AddressMoved to Østre Alle 102, 9000 Aalborg
- NameName changed from OpdagDanmark IVS to OpdagDanmark ApS
- CapitalShare capital changed from 10,000 DKK to 40,000 DKK
- AddressMoved to Vestre Alle 3, 2. tv, 9000 Aalborg
- CapitalShare capital changed from 4,000 DKK to 10,000 DKK
- ManagementLau Starcke-Jensen appointed ceo
- OwnershipLau Starcke Holding ApS registered as owner (50%)
- OwnershipHIPPOCAMPUS HOLDING ApS registered as owner (33.33%)
- OwnershipHIPPOCAMPUS HOLDING ApS is no longer registered as owner
- FoundedRegistered as OpdagDanmark IVS
- ManagementSebastian Sander Birk Søndergaard appointed director
- OwnershipHIPPOCAMPUS HOLDING ApS registered as owner (100%)
Related companies
Same industry in Aalborg
- Companyoung A/S64 employees
- Lazzaweb ApS36 employees
- Clienti A/S32 employees
- Green Click A/S22 employees
- Gotcha A/S20 employees
- Apropos Bureau ApS17 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.