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Lazzaweb ApS

Private limited companyCVR 36958235AalborgActive

Lazzaweb ApS is a private limited company, based in Aalborg, active in planning and design of advertising campaigns, founded in 2015. Net profit fell 69% from 2024 to 2025, ending at DKK 2.1m. With 36 employees, the company is about 12 times larger than the industry median. Equity fell to DKK 7.2m in 2025.

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Key figures · financial year 2025

Gross profitDKK 24m−16.4% vs. 2024
Net profitDKK 2.1m−68.6% vs. 2024
EquityDKK 7.2m−20.9% vs. 2024
Employees36latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 16% (2024 → 2025), to DKK 24m.
  • Net profit fell 69% (2024 → 2025), to DKK 2.1m.
  • Equity fell 21% (2024 → 2025), to DKK 7.2m.

Employees

  • 6 fewer employees than a year earlier: 36 (07/2026) against 42 (07/2025).

Management and owners, last 24 months

  • New in management: Jimmi Kaare Pedersen (board member, 21/03/2025).
  • Stepped down: Mathias Teis Jensen (board member, 21/03/2025) and Morten Larsen (board member, 26/03/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Lazzaweb ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,08913,58017,21620,36928,70024,005−16.4%
Operating profit (EBIT)2,9953,3296,3227,4908,4912,772−67.4%
Profit before tax3,0073,2996,2847,4878,4902,736−67.8%
Net profit2,3312,5474,9445,8296,7132,111−68.6%
Total assets6,2275,9478,37212,97614,86810,894−26.7%
Equity3,0323,1115,0556,3299,0427,153−20.9%
Liabilities3,1462,7993,3176,5105,5473,351−39.6%
Cash and cash equivalents2,3952,5594,8332,664971362−62.7%
Average number of employees1422–243736−2.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Lazzaweb ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202507/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202023/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 24mNo. 44 of 715
Better than 94% of the companies in the industry
EquityDKK 7.2mNo. 60 of 716
Better than 92% of the companies in the industry
Number of employees36No. 36 of 716
Better than 95% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,089of 9,892
Better than 79%
No. 3,863of 9,922
Better than 61%
Same industry and 20–49 employees56 companies in the comparison
No. 17of 56
Better than 71%
No. 14of 56
Better than 76%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,639of 33,588
Better than 95%
No. 4,728of 33,687
Better than 86%
All companies of type ApS66,508 companies in the comparison
No. 1,940of 66,379
Better than 97%
No. 8,713of 66,505
Better than 87%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Lazzaweb ApSDKK 24m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Lazzaweb ApSDKK 2.1m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Lazzaweb ApSDKK 7.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Lazzaweb ApS36
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Lazza Group ApS100%
Lazzaweb ApS

Management

5 active registrations

Executive management

Executive management at Lazzaweb ApS
NameRoleAppointed
Mathias Teis JensenCEO01/01/2023

Board of directors

Board of directors at Lazzaweb ApS
NameRoleAppointed
Patrik LazzarottoBoard member24/03/2023
Niels Egon StillingBoard member24/03/2023
Ole TrudslevChair of the board24/03/2023
Jimmi Kaare PedersenBoard member21/03/2025
Founders
Lazza Holding ApS
Former management (4)
Former management at Lazzaweb ApS
NameRoleAppointedResigned
Patrik LazzarottoDirector08/07/201501/01/2023
Patrik LazzarottoChair of the board01/01/202323/03/2023
Mathias Teis JensenBoard member01/01/202321/03/2025
Morten LarsenBoard member04/04/202426/03/2026

Signing rule: Selskabet tegnes af en direktør i forening med bestyrelsens formand eller af den samlede bestyrelse.

Address and production units

1 active production units

Ryesgade 58
9000 Aalborg

Aalborg Municipality · Postcode 9000

Production units
Production unitAddressEmployeesP number
Lazzaweb ApSRyesgade 58, 9000 Aalborg371020560882

Purpose

Selskabets formål er at drive online marketing-virksomhed samt anden dermed efter bestyrelsens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20262 changesaccounts 1 · management 1
  • Annual report for 2025 published
  • Morten Larsen stepped down as board member
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2024 published
  • Jimmi Kaare Pedersen appointed board member
  • Mathias Teis Jensen stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20243 changesaddress 1 · accounts 1 · management 1
  • Moved to Ryesgade 58, 9000 Aalborg
  • Annual report for 2023 published
  • Morten Larsen appointed board member
202312 changesmanagement 8 · ownership 3 · accounts 1
  • Patrik Lazzarotto appointed board member
  • Niels Egon Stilling appointed board member
  • Ole Trudslev appointed chair of the board
  • Patrik Lazzarotto stepped down as chair of the board
  • Lazza Group ApS registered as owner (100%)
  • 100 km/t HOLDING ApS is no longer registered as owner
  • Lazza Holding ApS is no longer registered as owner
  • Annual report for 2022 published
  • Mathias Teis Jensen appointed ceo
  • Patrik Lazzarotto appointed chair of the board
  • Mathias Teis Jensen appointed board member
  • Patrik Lazzarotto stepped down as director
20223 changesaccounts 1 · ownership 2
  • Annual report for 2021 published
  • 100 km/t HOLDING ApS registered as owner (10%)
  • 100 km/t HOLDING ApS is no longer registered as owner
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesownership 1 · industry 1
  • 100 km/t HOLDING ApS registered as owner (5%)
  • Industry changed to Planning and design of advertising campaigns (731110)
20181 changeaddress 1
  • Moved to Vestre Havnepromenade 1B, 3, 9000 Aalborg
20174 changesname 1 · capital 1 · address 2
  • Name changed from Lazzaweb IVS to Lazzaweb ApS
  • Share capital changed from 1 DKK to 50,000 DKK
  • Moved to Svendborgvej 5, 9220 Aalborg Øst
  • Moved to Gråbrødregade 10, 2, 9000 Aalborg
20161 changeaddress 1
  • Moved to Østre Havnegade 34, 9000 Aalborg
20153 changesfounded 1 · management 1 · ownership 1
  • Registered as Lazzaweb IVS
  • Patrik Lazzarotto appointed director
  • Lazza Holding ApS registered as owner (90%)

Related companies

Same industry in Aalborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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