Apropos Bureau ApS
Private limited companyCVR 40048898AalborgActive
Apropos Bureau ApS is a private limited company, based in Aalborg, active in planning and design of advertising campaigns, founded in 2018. After a loss in 2024, the company made a profit of DKK 4,617 in 2025. With 17 employees, the company is about 6 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 20% (2024 → 2025), to DKK 4.9m.
- Net profit went from a loss of DKK 94,462 to a profit of DKK 4,617 (2024 → 2025).
- Equity rose 3% (2024 → 2025), to DKK 155k.
Employees
- 5 more employees than a year earlier: 17 (07/2026) against 12 (07/2025).
Registrations, last 24 months
- 08/04/2026: Moved to Skibbrogade 3, 1, 9000 Aalborg
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,201 | 1,960 | 2,437 | 2,747 | 4,043 | 4,855 | +20.1% |
| Operating profit (EBIT) | – | 179 | 12 | 15 | −112 | 41 | +136.4% |
| Profit before tax | 125 | 173 | 9 | 13 | −116 | 13 | +111.4% |
| Net profit | 96 | 134 | 5 | 7 | −94 | 5 | +104.9% |
| Total assets | 600 | 681 | 699 | 764 | 1,040 | 1,204 | +15.8% |
| Equity | 99 | 233 | 238 | 245 | 150 | 155 | +3.1% |
| Liabilities | 500 | 448 | 461 | 519 | 890 | 1,049 | +18% |
| Cash and cash equivalents | 475 | 535 | 220 | 42 | 0 | – | – |
| Average number of employees | 3 | 5 | 6 | 6 | 9 | 10 | +11.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 22/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 12/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 14/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 20/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 13,870of 69,742 Better than 80% | No. 52,343of 69,964 Better than 25% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 110of 633 Better than 83% | No. 447of 634 Better than 30% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 8,875of 33,588 Better than 74% | No. 24,938of 33,687 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 14,204of 66,379 Better than 79% | No. 48,451of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Apropos Bureau ApSDKK 4.9m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Apropos Bureau ApSDKK 4,617
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Apropos Bureau ApSDKK 155k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Apropos Bureau ApS17
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Apropos Gruppen ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lars Marco Andersen | Director | 22/11/2018 |
| Mads Østergaard Mathiasen | Director | 22/11/2018 |
- Founders
- Lars Marco Andersen, Mads Østergaard Mathiasen
Signing rule: Virksomheden tegnes af den samlede direktion
Address and production units
1 active production unitsSkibbrogade 3
9000 Aalborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Apropos Bureau ApS | Skibbrogade 3, 1, 9000 Aalborg | 16 | 1024163535 |
Purpose
Virksomhedens formål er at udøve kommunikations- og reklamevirksomhed, samt aktiver i tilknytning hertil
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20262 changesaccounts 1 · address 1
- AccountsAnnual report for 2025 published
- AddressMoved to Skibbrogade 3, 1, 9000 Aalborg
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20244 changesownership 3 · accounts 1
- OwnershipApropos Gruppen ApS registered as owner (100%)
- OwnershipLars Marco Andersen is no longer registered as owner
- OwnershipMads Østergaard Mathiasen is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Vesterbro 21A, 1, 9000 Aalborg
20186 changesaddress 1 · founded 1 · management 2 · ownership 2
- AddressMoved to Schleppegrellsgade 51, 1, 9000 Aalborg
- FoundedRegistered as Apropos Bureau ApS
- ManagementLars Marco Andersen appointed director
- ManagementMads Østergaard Mathiasen appointed director
- OwnershipLars Marco Andersen registered as owner (50%)
- OwnershipMads Østergaard Mathiasen registered as owner (50%)
Related companies
Same industry in Aalborg
- Companyoung A/S64 employees
- Lazzaweb ApS36 employees
- Clienti A/S32 employees
- Green Click A/S22 employees
- Gotcha A/S20 employees
- Spudo ApS17 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.