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MM Sports Trading ApS

Private limited companyCVR 31498228VejleActive

MM Sports Trading ApS is a private limited company, based in Vejle, active in retail sale of sports and leisure equipment, founded in 2008. Net profit fell 89% from 2025 to 2026, ending at DKK 142k. With 15 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 3.4m in 2026.

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Key figures · financial year 2026

Gross profitDKK 4.1m−28.6% vs. 2025
Net profitDKK 142k−89% vs. 2025
EquityDKK 3.4m−27.4% vs. 2025
Employees15latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 29% (2025 → 2026), to DKK 4.1m.
  • Net profit fell 89% (2025 → 2026), to DKK 142k.
  • Equity fell 27% (2025 → 2026), to DKK 3.4m.

Employees

  • 3 more employees than a year earlier: 15 (08/2026) against 12 (08/2025).

Management and owners, last 24 months

  • New owners registered: MM Sports Trading ApS (30/06/2026).
  • No longer registered as owner: Paugan Holding Vejle ApS (30/06/2026).

Registrations, last 24 months

  • 21/10/2025: Name changed from FUN SPORT ApS to MM Sports Trading ApS
  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2026 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m20192020202120252026
EquityNet profit
Financial figures for MM Sports Trading ApS
20192020202120252026Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit4,3844,3373,6965,7194,085−28.6%
Operating profit (EBIT)9611,2036231,858435−76.6%
Profit before tax9341,1735951,673184−89%
Net profit7309084631,298142−89%
Total assets6,4058,0829,09010,92813,471+23.3%
Equity3,6014,1083,6714,7013,411−27.4%
Liabilities2,7963,9465,3986,18210,013+62%
Cash and cash equivalents491,047556121231+91.5%
Average number of employees1098990%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m20192020202120252026
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Profit for five years in a row

    Net result has been positive in 2019–2026.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for MM Sports Trading ApS
Financial yearPeriodPublishedFigures forDocuments
202601/07/2025 – 30/06/202602/10/2026The companyPDF not statedXBRL
202501/07/2024 – 30/06/202529/09/2025The companyPDF not statedXBRL
202101/07/2020 – 30/06/202126/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202030/10/2020The companyPDFXBRL
201901/07/2018 – 30/06/201918/09/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 4.1mNo. 64 of 292
Better than 78% of the companies in the industry
EquityDKK 3.4mNo. 90 of 292
Better than 69% of the companies in the industry
Number of employees15No. 49 of 292
Better than 84% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 16,761of 69,742
Better than 76%
No. 17,916of 69,964
Better than 74%
Same industry and fewer than 20 employees248 companies in the comparison
No. 26of 248
Better than 90%
No. 55of 248
Better than 78%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 11,013of 24,791
Better than 56%
No. 11,649of 24,909
Better than 53%
All companies of type ApS66,508 companies in the comparison
No. 16,838of 66,379
Better than 75%
No. 14,544of 66,505
Better than 78%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. MM Sports Trading ApSDKK 4.1m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. MM Sports Trading ApSDKK 142k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. MM Sports Trading ApSDKK 3.4m
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. MM Sports Trading ApS15
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
MM Sports Trading ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at MM Sports Trading ApS
NameRoleAppointed
Martin Lindberg SørensenDirector23/06/2008
Founders
Henning Mathiasen Holding ApS, John Knudsen Holding ApS, Martin Lindberg Sørensen Holding ApS
Former management (2)
Former management at MM Sports Trading ApS
NameRoleAppointedResigned
John KnudsenDirector23/06/200816/12/2016
Henning Risom MathiasenDirector23/06/200830/06/2022

Signing rule: Selskabet tegnes af 1 direktør.

Address and production units

1 active production units

Sjællandsgade 10
7100 Vejle

Vejle Municipality · Postcode 7100

Production units
Production unitAddressEmployeesP number
MM Sports Trading ApSSjællandsgade 10, 7100 Vejle151014512124

Purpose

Selskabets formål er at udføre engros- og detailhandel samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20263 changesaccounts 1 · ownership 2
  • Annual report for 2026 published
  • MM Sports Trading ApS registered as owner (20%)
  • Paugan Holding Vejle ApS is no longer registered as owner
20253 changesname 1 · accounts 1 · industry 1
  • Name changed from FUN SPORT ApS to MM Sports Trading ApS
  • Annual report for 2025 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20226 changesownership 5 · management 1
  • Paugan Holding Vejle ApS registered as owner (20%)
  • MARTIN LINDBERG SØRENSEN HOLDING ApS registered as owner (66.67%)
  • HENNING MATHIASEN HOLDING ApS is no longer registered as owner
  • MARTIN LINDBERG SØRENSEN HOLDING ApS is no longer registered as owner
  • Paugan Holding Vejle ApS is no longer registered as owner
  • Henning Risom Mathiasen stepped down as director
20211 changeaccounts 1
  • Annual report for 2021 published
202012 changesaccounts 1 · ownership 10 · capital 1
  • Annual report for 2020 published
  • HENNING MATHIASEN HOLDING ApS registered as owner (33.33%)
  • MARTIN LINDBERG SØRENSEN HOLDING ApS registered as owner (33.33%)
  • Paugan Holding Vejle ApS registered as owner (10%)
  • HENNING MATHIASEN HOLDING ApS is no longer registered as owner
  • MARTIN LINDBERG SØRENSEN HOLDING ApS is no longer registered as owner
  • Share capital changed from 126,000 DKK to 84,000 DKK
  • HENNING MATHIASEN HOLDING ApS registered as owner (50%)
  • MARTIN LINDBERG SØRENSEN HOLDING ApS registered as owner (50%)
  • MM Sports Trading ApS is no longer registered as owner
  • HENNING MATHIASEN HOLDING ApS is no longer registered as owner
  • MARTIN LINDBERG SØRENSEN HOLDING ApS is no longer registered as owner
20191 changeaccounts 1
  • Annual report for 2019 published
20163 changesmanagement 1 · ownership 2
  • John Knudsen stepped down as director
  • MM Sports Trading ApS registered as owner (33.33%)
  • JOHN KNUDSEN HOLDING ApS is no longer registered as owner
20089 changesname 1 · industry 1 · founded 1 · management 3 · ownership 3
  • Name changed from FUN SPORT VEJLE ApS to FUN SPORT ApS
  • Industry changed to Detailhandel med andre varer i.a.n. (477890)
  • Registered as FUN SPORT VEJLE ApS
  • John Knudsen appointed director
  • Henning Risom Mathiasen appointed director
  • Martin Lindberg Sørensen appointed director
  • HENNING MATHIASEN HOLDING ApS registered as owner (33.33%)
  • MARTIN LINDBERG SØRENSEN HOLDING ApS registered as owner (33.33%)
  • JOHN KNUDSEN HOLDING ApS registered as owner (33.33%)

Related companies

Same industry in Vejle

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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