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Mimie ApS

Private limited companyCVR 40356754OdderActive

Mimie ApS is a private limited company, based in Odder, active in retail sale of cosmetic and toilet articles, founded in 2019. After a loss in 2024, the company made a profit of DKK 20,920 in 2025.

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Key figures · financial year 2025

Gross profitDKK 37,535+19,972.2% vs. 2024
Net profitDKK 20,920+298.4% vs. 2024
EquityDKK 346k+6.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 19,972% (2024 → 2025), to DKK 37,535.
  • Net profit went from a loss of DKK 10,545 to a profit of DKK 20,920 (2024 → 2025).
  • Equity rose 6% (2024 → 2025), to DKK 346k.

Employees

  • 1 more employees than a year earlier: 2 (06/2026) against 1 (06/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250kDKK 300kDKK 350k202020212022202320242025
EquityNet profit
Financial figures for Mimie ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit146251−3354038+19,972.2%
Operating profit (EBIT)126224−4341−1127+345%
Profit before tax124221−4441−1123+317.4%
Net profit97172−4441−1121+298.4%
Total assets506740596600550501−8.9%
Equity165338294335325346+6.4%
Liabilities341402303265225156−31%
Cash and cash equivalents1029067144179113−36.6%
Average number of employees000001–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (107 companies)

Annual reports

6 financial years
Annual reports for Mimie ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202527/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202424/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202320/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202119/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112202/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2512/2501/2602/2603/2606/26
Employees

Position in the industry

107 companies in the database

Comparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.

Gross profitDKK 37,535No. 91 of 106
Better than 14% of the companies in the industry
EquityDKK 346kNo. 63 of 107
Better than 42% of the companies in the industry
Number of employees2No. 73 of 107
Better than 32% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.

DKK 100kDKK 1.4mDKK 20.6mDKK 296.5mDKK 1.8bn
Distribution of gross profit for 93 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,055of 69,742
Better than 11%
No. 45,964of 69,964
Better than 34%
Same industry and fewer than 20 employees90 companies in the comparison
No. 74of 89
Better than 17%
No. 47of 90
Better than 48%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,702of 33,588
Better than 9%
No. 21,803of 33,687
Better than 35%
All companies of type ApS66,508 companies in the comparison
No. 59,652of 66,379
Better than 10%
No. 41,902of 66,505
Better than 37%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of cosmetic and toilet articles
Gross profit
  1. Mimie ApSDKK 37,535
  2. Normal A/SDKK 4.3bn
  3. Matas Operations A/SDKK 2.2bn
Net profit
  1. Mimie ApSDKK 20,920
  2. Normal A/SDKK 897.2m
  3. Matas Operations A/SDKK 145.3m
Equity
  1. Mimie ApSDKK 346k
  2. Normal A/SDKK 2.5bn
  3. Matas Operations A/SDKK 1.6bn
Employees
  1. Mimie ApS2
  2. Normal A/S5,167
  3. Matas Operations A/S3,255

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jens Peter Mogensen100%
Mimie ApS

Management

1 active registrations

Executive management

Executive management at Mimie ApS
NameRoleAppointed
Jens Peter MogensenDirector14/03/2019
Founders
Jens Peter Mogensen

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Aakjærvej 56
8300 Odder

Odder Municipality · Postcode 8300

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Mimie ApSAakjærvej 56, Falling, 8300 Odder11024518619

Purpose

Selskabets formål er at importere og handle med kosmetikvarer og produkter til personlig pleje samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of cosmetic and toilet articles (477500)
20242 changesaddress 1 · accounts 1
  • Moved to Aakjærvej 56, Falling, 8300 Odder
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaddress 3 · accounts 1
  • Moved to Aakjærvej 56, Falling, 8300 Odder
  • Annual report for 2021 published
  • Moved to Aakjærvej 56, Falling, 8300 Odder
  • Moved to Aakjærvej 56, Falling, 8300 Odder
20212 changesaddress 1 · accounts 1
  • Moved to Aakjærvej 56, Falling, 8300 Odder
  • Annual report for 2020 published
20202 changesname 1 · capital 1
  • Name changed from Mimie IVS to Mimie ApS
  • Share capital changed from 1 DKK to 40,000 DKK
20193 changesfounded 1 · management 1 · ownership 1
  • Registered as Mimie IVS
  • Jens Peter Mogensen appointed director
  • Jens Peter Mogensen registered as owner (100%)

Related companies

Same industry in Odder

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction