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Krea Deluxe ApS

Private limited companyCVR 36732571HaslevActive

Krea Deluxe ApS is a private limited company, based in Haslev, active in retail sale of sports and leisure equipment, founded in 2015. Net profit rose 23% from 2024 to 2025, ending at DKK 196k. Equity grew to DKK 712k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.7m−2.5% vs. 2024
Net profitDKK 196k+23% vs. 2024
EquityDKK 712k+38% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 1.7m.
  • Net profit rose 23% (2024 → 2025), to DKK 196k.
  • Equity rose 38% (2024 → 2025), to DKK 712k.

Employees

  • 3 more employees than a year earlier: 7 (07/2026) against 4 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Krea Deluxe ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,1811,2697561,5711,7911,745−2.5%
Operating profit (EBIT)184145−355––341–
Profit before tax156113−383224209263+25.4%
Net profit10588−296168160196+23%
Total assets1,5741,5501,6301,7282,1972,239+1.9%
Equity397485189357516712+38%
Liabilities1,1771,0651,4411,3721,6811,526−9.2%
Cash and cash equivalents022544+9.7%
Average number of employees––3343−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (292 companies)

Annual reports

6 financial years
Annual reports for Krea Deluxe ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202524/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202423/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202016/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 1.7mNo. 142 of 292
Better than 52% of the companies in the industry
EquityDKK 712kNo. 184 of 292
Better than 37% of the companies in the industry
Number of employees7No. 147 of 292
Better than 50% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,746of 69,742
Better than 52%
No. 37,995of 69,964
Better than 46%
Same industry and fewer than 20 employees248 companies in the comparison
No. 100of 248
Better than 60%
No. 144of 248
Better than 42%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,188of 33,588
Better than 46%
No. 17,712of 33,687
Better than 47%
All companies of type ApS66,508 companies in the comparison
No. 32,631of 66,379
Better than 51%
No. 33,864of 66,505
Better than 49%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Krea Deluxe ApSDKK 1.7m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Krea Deluxe ApSDKK 196k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Krea Deluxe ApSDKK 712k
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Krea Deluxe ApS7
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pia Holmvig Hedemark Johannessen50%
  • Heidi Bach Johannesen50%
Krea Deluxe ApS

Management

2 active registrations

Executive management

Executive management at Krea Deluxe ApS
NameRoleAppointed
Pia Holmvig Hedemark JohannessenDirector29/04/2015
Heidi Bach JohannesenDirector29/04/2015
Founders
Pia Holmvig Hedemark Johannessen, Heidi Bach Johannesen

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Houmannsvej 4A
4690 Haslev

Faxe Municipality · Postcode 4690

Production units
Production unitAddressEmployeesP number
Krea Deluxe ApSHoumannsvej 4A, 4690 Haslev71020372164

Purpose

Selskabets formål er at drive virksomhed med internethandel, herunder eksklusive DIY kits til kreative børn og voksne, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

14 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Houmannsvej 4A, 4690 Haslev
20156 changesownership 2 · industry 1 · founded 1 · management 2
  • Pia Holmvig Hedemark Johannessen registered as owner (50%)
  • Heidi Bach Johannesen registered as owner (50%)
  • Industry changed to Detailhandel med hobbyartikler, musikinstrumenter, sportsudstyr, legetøj, cykler via internet (479115)
  • Registered as Krea Deluxe ApS
  • Pia Holmvig Hedemark Johannessen appointed director
  • Heidi Bach Johannesen appointed director

Related companies

Same industry in Faxe

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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