Grums ApS
Private limited companyCVR 37793531Viby JActive
Grums ApS is a private limited company, based in Viby J, active in retail sale of cosmetic and toilet articles, founded in 2016. After a loss in 2024, the company made a profit of DKK 84,329 in 2025. Equity grew to DKK 338k in 2025. 6 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 146% (2024 → 2025), to DKK 640k.
- Net profit went from a loss of DKK 167k to a profit of DKK 84,329 (2024 → 2025).
- Equity rose 33% (2024 → 2025), to DKK 338k.
Employees
- 1 more employees than a year earlier: 3 (07/2026) against 2 (07/2025).
Registrations, last 24 months
- 25/08/2026: Moved to Fabrikvej 9D, 8260 Viby J
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 144 | −9 | 422 | 71 | 260 | 640 | +146.2% |
| Operating profit (EBIT) | 119 | −60 | −5 | −406 | −192 | 164 | +185.2% |
| Profit before tax | 107 | −72 | −7 | −423 | −217 | 116 | +153.2% |
| Net profit | 90 | −77 | −7 | −307 | −167 | 84 | +150.6% |
| Total assets | 653 | 592 | 991 | 812 | 1,283 | 1,154 | −10% |
| Equity | 381 | 304 | 760 | 420 | 253 | 338 | +33.3% |
| Liabilities | 268 | 278 | 227 | 392 | 1,029 | 817 | −20.7% |
| Cash and cash equivalents | 227 | 104 | 207 | 1 | 0 | 0 | 0% |
| Average number of employees | 1 | 1 | – | – | – | 2 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 24/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 02/12/2024 | The company | PDF not statedXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 17/11/2023 | The company | PDF not statedXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 20/12/2022 | The company | PDF not statedXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 04/10/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 01/12/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 51,625of 69,742 Better than 26% | No. 46,210of 69,964 Better than 34% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 52of 89 Better than 42% | No. 48of 90 Better than 47% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 26,476of 33,579 Better than 21% | No. 21,936of 33,678 Better than 35% |
| All companies of type ApS66,508 companies in the comparison | No. 49,672of 66,379 Better than 25% | No. 42,149of 66,505 Better than 37% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Grums ApSDKK 640k
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Grums ApSDKK 84,329
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Grums ApSDKK 338k
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Grums ApS3
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Zim Holding ApS33.33%
- Rasmus Nørgård Holding ApS33.33%
- The Footprint Firm Capital ApS20%
Management
5 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rasmus Nørgård | CEO | 08/06/2016 |
| Simon Krag Christensen | Director | 08/06/2016 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Rene Kjeldgaard Andersen | Chair of the board | 23/12/2021 |
| Rasmus Nørgård | Board member | 23/12/2021 |
| Simon Krag Christensen | Board member | 23/12/2021 |
- Founders
- Rasmus Nørgård, Simon Krag Christensen, Mikkel Steen Frede Knudsen, Kasper Loft Ottosen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mikkel Steen Frede Knudsen | Director | 08/06/2016 | 14/07/2020 |
| Kasper Loft Ottosen | Director | 08/06/2016 | 10/06/2017 |
Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.
Address and production units
1 active production unitsFabrikvej 9D
8260 Viby J
| Production unit | Address | Employees | P number |
|---|---|---|---|
| GRUMS ApS | Fabrikvej 9D, 8260 Viby J | 4 | 1021505176 |
Purpose
Selskabets formål er at udtænke og videresælge kosmetikprodukter indeholdende kaffegrums, som produceres af eksterne aktører, samt hermed efter bestyrelsens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
69 registered events20261 changeaddress 1
- AddressMoved to Fabrikvej 9D, 8260 Viby J
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
202112 changescapital 2 · management 3 · ownership 3 · address 2 · name 1 · accounts 1
- CapitalShare capital changed from 40,000 DKK to 47,059 DKK
- ManagementRene Kjeldgaard Andersen appointed chair of the board
- ManagementRasmus Nørgård appointed board member
- ManagementSimon Krag Christensen appointed board member
- OwnershipThe Footprint Firm Capital ApS registered as owner (20%)
- OwnershipAD HOLDING ApS is no longer registered as owner
- OwnershipGRENSTEEN ApS is no longer registered as owner
- AddressMoved to Mejlgade 49, 8000 Aarhus C
- NameName changed from GRUMS IVS to GRUMS ApS
- CapitalShare capital changed from 26,316 DKK to 40,000 DKK
- AccountsAnnual report for 2021 published
- AddressMoved to Mejlgade 49, 8000 Aarhus C
20208 changesaccounts 1 · ownership 5 · management 1 · address 1
- AccountsAnnual report for 2020 published
- OwnershipMSFK Holding IVS is no longer registered as owner
- ManagementMikkel Steen Frede Knudsen stepped down as director
- OwnershipRasmus Nørgård Holding ApS registered as owner (33.33%)
- OwnershipZim Holding ApS registered as owner (33.33%)
- OwnershipRasmus Nørgård Holding ApS is no longer registered as owner
- OwnershipZim Holding ApS is no longer registered as owner
- AddressMoved to Gjellerupvej 83B, 8230 Åbyhøj
201912 changesaddress 3 · ownership 8 · capital 1
- AddressMoved to Gjellerupvej 83B, 8230 Åbyhøj
- OwnershipMSFK Holding IVS registered as owner (25%)
- OwnershipAD HOLDING ApS registered as owner (5%)
- OwnershipGRENSTEEN ApS registered as owner (5%)
- OwnershipRasmus Nørgård Holding ApS registered as owner (25%)
- OwnershipZim Holding ApS registered as owner (25%)
- CapitalShare capital changed from 25,000 DKK to 26,316 DKK
- OwnershipMSFK Holding IVS is no longer registered as owner
- OwnershipZim Holding ApS is no longer registered as owner
- OwnershipRasmus Nørgård Holding ApS is no longer registered as owner
- AddressMoved to Skovgaardsgade 5C, 8000 Aarhus C
- AddressMoved to Marstrandsgade 23, 4. th, 8000 Aarhus C
201812 changesownership 12
- OwnershipMSFK Holding IVS registered as owner (25%)
- OwnershipZim Holding ApS registered as owner (25%)
- OwnershipRasmus Nørgård Holding ApS registered as owner (25%)
- OwnershipZim Holding ApS is no longer registered as owner
- OwnershipRasmus Nørgård Holding ApS is no longer registered as owner
- OwnershipMSFK Holding IVS is no longer registered as owner
- OwnershipZim Holding ApS registered as owner (33.33%)
- OwnershipRasmus Nørgård Holding ApS registered as owner (33.33%)
- OwnershipMSFK Holding IVS registered as owner (33.33%)
- OwnershipRasmus Nørgård is no longer registered as owner
- OwnershipMikkel Steen Frede Knudsen is no longer registered as owner
- OwnershipSimon Krag Christensen is no longer registered as owner
201710 changesaddress 1 · capital 1 · management 1 · ownership 7
- AddressMoved to Gjellerupvej 83B, 8230 Åbyhøj
- CapitalShare capital changed from 2,500 DKK to 25,000 DKK
- ManagementKasper Loft Ottosen stepped down as director
- OwnershipRasmus Nørgård registered as owner (33.33%)
- OwnershipMikkel Steen Frede Knudsen registered as owner (33.33%)
- OwnershipSimon Krag Christensen registered as owner (33.33%)
- OwnershipKasper Loft Ottosen is no longer registered as owner
- OwnershipRasmus Nørgård is no longer registered as owner
- OwnershipSimon Krag Christensen is no longer registered as owner
- OwnershipMikkel Steen Frede Knudsen is no longer registered as owner
20169 changesfounded 1 · management 4 · ownership 4
- FoundedRegistered as GRUMS IVS
- ManagementMikkel Steen Frede Knudsen appointed director
- ManagementSimon Krag Christensen appointed director
- ManagementKasper Loft Ottosen appointed director
- ManagementRasmus Nørgård appointed ceo
- OwnershipRasmus Nørgård registered as owner (25%)
- OwnershipSimon Krag Christensen registered as owner (25%)
- OwnershipKasper Loft Ottosen registered as owner (25%)
- OwnershipMikkel Steen Frede Knudsen registered as owner (25%)
Related companies
Same industry in Aarhus
- Firtal Web A/S125 employees
- Makeuplagersalg Aps27 employees
- Slikhaarshop A/S4 employees
- Danish Skin Care ApS3 employees
- Parfumelab DK ApS3 employees
- Purabelle ApS3 employees
Same people in management
- BoligPortal A/Svia Rene Kjeldgaard Andersen
- MatchMaker A/Svia Rene Kjeldgaard Andersen
- LastObject ApSvia Rene Kjeldgaard Andersen
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.