Friis Appliances ApS
Private limited companyCVR 43270745KoldingActive
Friis Appliances ApS is a private limited company, based in Kolding, active in retail sale of cosmetic and toilet articles, founded in 2022. Equity was negative at the end of 2025 (−DKK 1.4m). The company made a loss in both 2024 and 2025, most recently DKK 31,173.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 154k to DKK 31,173 (2024 → 2025).
Employees
- 1 fewer employees than a year earlier: 3 (06/2024) against 4 (06/2023).
Management and owners, last 24 months
- New in management: Simon Mark Friis (ceo, 31/12/2024).
- Stepped down: Jens Ludvig Rybak Engelbrekt Corydon Nordborg Rinkovski (ceo, 31/12/2024).
Registrations, last 24 months
- 17/01/2025: Moved to Lykkegårdsvej 100, 6000 Kolding
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | 0 | 311 | 266 | not stated | – |
| Gross profit | −195 | −611 | −25 | −11 | +54.4% |
| Operating profit (EBIT) | −262 | −947 | −103 | −11 | +88.8% |
| Profit before tax | −289 | −1,037 | −154 | −31 | +79.8% |
| Net profit | −289 | −1,037 | −154 | −31 | +79.8% |
| Total assets | 831 | 867 | 732 | 752 | +2.8% |
| Equity | −249 | −1,286 | −1,331 | −1,361 | −2.2% |
| Liabilities | 1,080 | 2,153 | 2,063 | 2,113 | +2.4% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1.4m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 14/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/03/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/05/2024 | The company | PDF not statedXBRL |
| 2022 | 08/05/2022 – 31/12/2022 | 26/05/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 63,659of 69,742 Better than 9% | No. 67,673of 69,964 Better than 3% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 78of 89 Better than 13% | No. 88of 90 Better than 2% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 15,233of 16,614 Better than 8% | No. 16,036of 16,661 Better than 4% |
| All companies of type ApS66,508 companies in the comparison | No. 61,196of 66,379 Better than 8% | No. 64,194of 66,505 Better than 3% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Friis Appliances ApS−DKK 11,460
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Friis Appliances ApS−DKK 31,173
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Friis Appliances ApS−DKK 1.4m
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Friis Appliances ApS3
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Elige ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Simon Mark Friis | CEO | 31/12/2024 |
- Founders
- Ib Dyhr Nørholm Holding ApS, SIMON MF Holding ApS
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Simon Mark Friis | Director | 08/05/2022 | 01/05/2023 |
| Jens Ludvig Rybak Engelbrekt Corydon Nordborg Rinkovski | CEO | 01/05/2023 | 31/12/2024 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsLykkegårdsvej 100
6000 Kolding
Kolding Municipality · Postcode 6000
Other companies at the address (1)
- Kurts Cuisine ApSContract catering and other food service activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Friis Appliances ApS | Lykkegårdsvej 100, 6000 Kolding | 3 | 1028263127 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Lykkegårdsvej 100, 6000 Kolding
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20243 changesmanagement 2 · accounts 1
- ManagementSimon Mark Friis appointed ceo
- ManagementJens Ludvig Rybak Engelbrekt Corydon Nordborg Rinkovski stepped down as ceo
- AccountsAnnual report for 2023 published
20237 changesaddress 1 · accounts 1 · management 2 · ownership 3
- AddressMoved to Graham Bells Vej 6, Skejby, 8200 Aarhus N
- AccountsAnnual report for 2022 published
- ManagementJens Ludvig Rybak Engelbrekt Corydon Nordborg Rinkovski appointed ceo
- ManagementSimon Mark Friis stepped down as director
- OwnershipElige ApS registered as owner (100%)
- OwnershipIb Dyhr Nørholm Holding ApS is no longer registered as owner
- OwnershipSIMON MF Holding ApS is no longer registered as owner
20224 changesfounded 1 · management 1 · ownership 2
- FoundedRegistered as Friis Appliances ApS
- ManagementSimon Mark Friis appointed director
- OwnershipIb Dyhr Nørholm Holding ApS registered as owner (50%)
- OwnershipSIMON MF Holding ApS registered as owner (50%)
Related companies
Same industry in Kolding
- Holmegruppen ApS12 employees
- NR Kosmetik ApS5 employees
- Royal Hair Shop Kolding ApS5 employees
- EcoSparkles ApS2 employees
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.