Det Nye Sort A/S
Public limited companyCVR 37940976AalborgActive
Det Nye Sort A/S is a public limited company, based in Aalborg, active in planning and design of advertising campaigns, founded in 2016. Net profit fell 30% from 2024 to 2025, ending at DKK 121k. With 9 employees, the company is about 3 times larger than the industry median. Gross profit is higher than that of 75% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 12% (2024 → 2025), to DKK 5.1m.
- Net profit fell 30% (2024 → 2025), to DKK 121k.
- Equity fell 2% (2024 → 2025), to DKK 1.2m.
Employees
- 1 fewer employees than a year earlier: 9 (07/2026) against 10 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,715 | 5,354 | 4,834 | 5,447 | 5,796 | 5,118 | −11.7% |
| Operating profit (EBIT) | 478 | – | 107 | 55 | 247 | 191 | −22.6% |
| Profit before tax | 458 | 675 | 92 | 27 | 230 | 166 | −27.7% |
| Net profit | 351 | 524 | 64 | 14 | 174 | 121 | −30.4% |
| Total assets | 3,130 | 3,661 | 2,470 | 2,573 | 2,207 | 2,453 | +11.2% |
| Equity | 1,120 | 1,394 | 1,058 | 1,072 | 1,246 | 1,217 | −2.3% |
| Liabilities | 2,009 | 2,267 | 1,413 | 1,501 | 961 | 1,236 | +28.6% |
| Cash and cash equivalents | 994 | 1,437 | 583 | 793 | 411 | 4 | −99.1% |
| Average number of employees | 8 | 10 | 10 | 11 | 12 | 11 | −8.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 16/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 17/12/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 10/11/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 04/11/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 21/10/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 04/10/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 13,006of 69,742 Better than 81% | No. 31,056of 69,964 Better than 56% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 104of 633 Better than 84% | No. 170of 634 Better than 73% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 8,466of 33,588 Better than 75% | No. 14,123of 33,687 Better than 58% |
| All companies of type A/S18,025 companies in the comparison | No. 11,861of 17,786 Better than 33% | No. 15,620of 18,024 Better than 13% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Det Nye Sort A/SDKK 5.1m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Det Nye Sort A/SDKK 121k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Det Nye Sort A/SDKK 1.2m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Det Nye Sort A/S9
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Nichlas Tougaard Holding ApS33.33%
- K. Hougaard Holding ApS33.33%
- S. Mølgaard Holding ApS20%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Nichlas Rask Tougaard | Director | 17/08/2016 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Nichlas Rask Tougaard | Board member | 17/08/2016 |
| Mette Schneider Mølgaard | Board member | 17/08/2016 |
| Kasper Hougaard | Chair of the board | 10/10/2016 |
- Founders
- Nichlas Tougaard Holding ApS, K. Hougaard Holding ApS, S. Mølgaard Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Per Hougaard | Chair of the board | 17/08/2016 | 10/10/2016 |
Signing rule: Selskabet tegnes af 3 bestyrelsesmedlemmer i forening, eller den samlede bestyrelse
Address and production units
1 active production unitsBådehavnsvej 16B
9000 Aalborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Det Nye Sort A/S | Bådehavnsvej 16B, 9000 Aalborg | 9 | 1021673885 |
Purpose
Selskabets formål er at drive reklamebureau og hermed beslægtede aktiviteter
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Bådehavnsvej 16B, 9000 Aalborg
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
201611 changesname 1 · management 6 · founded 1 · ownership 3
- NameName changed from Driftselskabet af 17. august 2016 A/S to Det Nye Sort A/S
- ManagementKasper Hougaard appointed chair of the board
- ManagementPer Hougaard stepped down as chair of the board
- FoundedRegistered as Driftselskabet af 17. august 2016 A/S
- ManagementPer Hougaard appointed chair of the board
- ManagementNichlas Rask Tougaard appointed director
- ManagementNichlas Rask Tougaard appointed board member
- ManagementMette Schneider Mølgaard appointed board member
- OwnershipNICHLAS TOUGAARD HOLDING ApS registered as owner (33.33%)
- OwnershipK. Hougaard Holding ApS registered as owner (33.33%)
- OwnershipS. Mølgaard Holding ApS registered as owner (20%)
Related companies
Same industry in Aalborg
- Companyoung A/S64 employees
- Lazzaweb ApS36 employees
- Clienti A/S32 employees
- Green Click A/S22 employees
- Gotcha A/S20 employees
- Apropos Bureau ApS17 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.