Destination NORD & Partners A/S
Public limited companyCVR 32657125AalborgActive
Destination NORD & Partners A/S is a public limited company, based in Aalborg, active in planning and design of advertising campaigns, founded in 2009. Net profit rose 408% from 2024 to 2025, ending at DKK 86,080. 10 people are registered in the company's management and ownership.
Key figures · financial year 2025
Gross profitDKK 2.3m+35% vs. 2024
Net profitDKK 86,080+408% vs. 2024
EquityDKK 2.3m+3.8% vs. 2024
Employees2latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 35% (2024 → 2025), to DKK 2.3m.
- Net profit rose 408% (2024 → 2025), to DKK 86,080.
- Equity rose 4% (2024 → 2025), to DKK 2.3m.
Management and owners, last 24 months
- New in management: Rikke Mølgaard Kristensen (board member, 26/03/2025), Claus Christensen (chair of the board, 11/08/2025) and Bo Kikkenborg (deputy chair, 19/03/2026) (+6).
- Stepped down: Henrik Vesterskov Johansen (board member, 19/03/2026), Claus Christensen (board member, 10/08/2025) and Claus Kim Holstein (board member, 26/03/2025) (+6).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,028 | 1,257 | 2,663 | 2,415 | 1,709 | 2,307 | +35% |
| Operating profit (EBIT) | 158 | 366 | 395 | 37 | −52 | 86 | +264.6% |
| Profit before tax | 140 | 348 | 367 | 74 | 23 | 112 | +390.8% |
| Net profit | 109 | 271 | 285 | 56 | 17 | 86 | +408% |
| Total assets | 2,221 | 3,699 | 5,954 | 5,673 | 6,578 | 3,106 | −52.8% |
| Equity | 1,625 | 1,897 | 2,182 | 2,238 | 2,255 | 2,341 | +3.8% |
| Liabilities | 595 | 1,803 | 3,772 | 3,435 | 4,312 | 765 | −82.3% |
| Cash and cash equivalents | 1,889 | 1,967 | 4,592 | 4,599 | 5,211 | 2,016 | −61.3% |
| Average number of employees | 2 | 2 | 5 | 5 | 3 | 4 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 26/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 13/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 16/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 14/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 15/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Gross profitDKK 2.3mNo. 335 of 715
Better than 53% of the companies in the industry
EquityDKK 2.3mNo. 142 of 716
Better than 80% of the companies in the industry
Number of employees2No. 271 of 716
Better than 62% of the companies in the industry
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 27,958of 69,742 Better than 60% | No. 22,340of 69,964 Better than 68% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 256of 633 Better than 60% | No. 82of 634 Better than 87% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 14,667of 24,791 Better than 41% | No. 13,704of 24,909 Better than 45% |
| All companies of type A/S18,025 companies in the comparison | No. 14,337of 17,786 Better than 19% | No. 14,078of 18,024 Better than 22% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaignsGross profit
- Destination NORD & Partners A/SDKK 2.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
Net profit
- Destination NORD & Partners A/SDKK 86,080
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
Equity
- Destination NORD & Partners A/SDKK 2.3m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
Employees
- Destination NORD & Partners A/S2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Partnerskab for Nordjysk Turisme100%
Destination NORD & Partners A/S
Management
8 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jakob Christian Ipland | Director | 01/04/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Thomas Fisker Nielsen | Board member | 04/09/2020 |
| Hanne Rikke Gandrup | Board member | 16/06/2022 |
| Rikke Mølgaard Kristensen | Board member | 26/03/2025 |
| Claus Christensen | Chair of the board | 11/08/2025 |
| Bo Kikkenborg | Deputy chair | 19/03/2026 |
| Martin Outzen Svendsen | Board member | 19/03/2026 |
| Maria Groes Eldh | Board member | 19/03/2026 |
- Founders
- Per Gunhard Nielsen
Former management (19)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Niels Peter Pedersen | Board member | 17/12/2009 | 08/06/2017 |
| Per Gunhard Nielsen | Board member | 17/12/2009 | 04/09/2020 |
| Jens-Christian Vinther Schmidt | Chair of the board | 17/12/2009 | 08/06/2017 |
| Helge Søgaard Jensen | Director | 17/12/2009 | 26/10/2015 |
| Rasmus Rosenkilde Jerver | Director | 26/10/2015 | 01/10/2019 |
| Claus Christensen | Chair of the board | 08/06/2017 | 03/09/2020 |
| Leif Sondrup | Deputy chair | 08/06/2017 | 04/09/2020 |
| Anja Otte Vangkilde Mathiasen | Director | 01/10/2019 | 01/10/2020 |
| Preben Bjerregaard | Board member | 04/09/2020 | 16/06/2022 |
| Henrik Vesterskov Johansen | Board member | 04/09/2020 | 19/03/2026 |
| Claus Christensen | Board member | 04/09/2020 | 10/08/2025 |
| Claus Kim Holstein | Board member | 04/09/2020 | 26/03/2025 |
| Finn Rosenqvist | Chair of the board | 04/09/2020 | 10/08/2025 |
| Tonny Skovsted Thorup | Director | 01/10/2020 | 27/09/2022 |
| Per Hornum Malmberg | Board member | 16/06/2022 | 19/03/2026 |
| Anja Otte Vangkilde Mathiasen | Director | 27/09/2022 | 31/10/2024 |
| Lene Lykkegaard Andersen | Director | 01/11/2024 | 07/09/2025 |
| Finn Rosenqvist | Deputy chair | 11/08/2025 | 19/03/2026 |
| Hanne Juul | Director | 08/09/2025 | 01/04/2026 |
Signing rule: Selskabet tegnes af 2 bestyrelsesmedlemmer i forening eller formand og direktør i forening.
Address and production units
1 active production unitsKjellerups Torv 5
9000 Aalborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Destination NORD & Partners A/S | Kjellerups Torv 5, 9000 Aalborg | 2 | 1015722165 |
Purpose
Selskabets formål er at markedsføre og produktudvikle Nordjylland som turist- og kongresdestination samt udføre indtægtsdækket turistmæssig service
The purpose is quoted from the register in Danish.
Changes year by year
57 registered events22015
02016
42017
02018
22019
112020
22021
62022
12023
32024
102025
92026
20269 changesmanagement 8 · accounts 1
- ManagementJakob Christian Ipland appointed director
- ManagementHanne Juul stepped down as director
- AccountsAnnual report for 2025 published
- ManagementBo Kikkenborg appointed deputy chair
- ManagementMaria Groes Eldh appointed board member
- ManagementMartin Outzen Svendsen appointed board member
- ManagementFinn Rosenqvist stepped down as deputy chair
- ManagementPer Hornum Malmberg stepped down as board member
- ManagementHenrik Vesterskov Johansen stepped down as board member
202510 changesmanagement 8 · accounts 1 · industry 1
- ManagementHanne Juul appointed director
- ManagementLene Lykkegaard Andersen stepped down as director
- ManagementClaus Christensen appointed chair of the board
- ManagementFinn Rosenqvist appointed deputy chair
- ManagementClaus Christensen stepped down as board member
- ManagementFinn Rosenqvist stepped down as chair of the board
- AccountsAnnual report for 2024 published
- ManagementRikke Mølgaard Kristensen appointed board member
- ManagementClaus Kim Holstein stepped down as board member
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20243 changesmanagement 2 · accounts 1
- ManagementLene Lykkegaard Andersen appointed director
- ManagementAnja Otte Vangkilde Mathiasen stepped down as director
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20226 changesmanagement 5 · accounts 1
- ManagementAnja Otte Vangkilde Mathiasen appointed director
- ManagementTonny Skovsted Thorup stepped down as director
- ManagementHanne Rikke Gandrup appointed board member
- ManagementPer Hornum Malmberg appointed board member
- ManagementPreben Bjerregaard stepped down as board member
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · name 1
- AccountsAnnual report for 2020 published
- NameName changed from VISIT AALBORG PRODUCTION A/S to Destination NORD & Partners A/S
202011 changesmanagement 11
- ManagementTonny Skovsted Thorup appointed director
- ManagementAnja Otte Vangkilde Mathiasen stepped down as director
- ManagementClaus Christensen appointed board member
- ManagementFinn Rosenqvist appointed chair of the board
- ManagementClaus Kim Holstein appointed board member
- ManagementThomas Fisker Nielsen appointed board member
- ManagementHenrik Vesterskov Johansen appointed board member
- ManagementPreben Bjerregaard appointed board member
- ManagementLeif Sondrup stepped down as deputy chair
- ManagementPer Gunhard Nielsen stepped down as board member
- ManagementClaus Christensen stepped down as chair of the board
20192 changesmanagement 2
- ManagementAnja Otte Vangkilde Mathiasen appointed director
- ManagementRasmus Rosenkilde Jerver stepped down as director
20174 changesmanagement 4
- ManagementClaus Christensen appointed chair of the board
- ManagementLeif Sondrup appointed deputy chair
- ManagementJens-Christian Vinther Schmidt stepped down as chair of the board
- ManagementNiels Peter Pedersen stepped down as board member
20152 changesmanagement 2
- ManagementRasmus Rosenkilde Jerver appointed director
- ManagementHelge Søgaard Jensen stepped down as director
20111 changeaddress 1
- AddressMoved to Kjellerups Torv 5, 9000 Aalborg
20096 changesfounded 1 · management 4 · ownership 1
- FoundedRegistered as VISIT AALBORG PRODUCTION A/S
- ManagementPer Gunhard Nielsen appointed board member
- ManagementHelge Søgaard Jensen appointed director
- ManagementJens-Christian Vinther Schmidt appointed chair of the board
- ManagementNiels Peter Pedersen appointed board member
- OwnershipPartnerskab for Nordjysk Turisme registered as owner (100%)
Related companies
Same industry in Aalborg
- Companyoung A/S64 employees
- Lazzaweb ApS36 employees
- Clienti A/S32 employees
- Green Click A/S22 employees
- Gotcha A/S20 employees
- Apropos Bureau ApS17 employees
Same people in management
- AL Sydbank A/Svia Claus Christensen
- Det Nordjyske Mediehus A/Svia Claus Christensen
- Uggerly Installation A/Svia Per Gunhard Nielsen
- Im. Stiholt A/Svia Claus Kim Holstein
- Rambøll Management Consulting A/Svia Jens-Christian Vinther Schmidt
- Wrist Ship Supply A/Svia Claus Kim Holstein
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.