Danmarks Dufte ApS
Private limited companyCVR 41727195BlåvandActive
Danmarks Dufte ApS is a private limited company, based in Blåvand, active in retail sale of cosmetic and toilet articles, founded in 2020. Equity was negative at the end of 2025 (−DKK 53,478). Net profit rose 15% from 2024 to 2025, ending at DKK 19,609.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 60% (2024 → 2025), to DKK 390k.
- Net profit rose 15% (2024 → 2025), to DKK 19,609.
Management and owners, last 24 months
- New in management: Silke Pedersen (chair of the board, 01/01/2025).
- Stepped down: Niels Henrik Holm Pedersen (chair of the board, 01/01/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 40 | 75 | 198 | 244 | 390 | +60.2% |
| Operating profit (EBIT) | −84 | −189 | 124 | 81 | 83 | +3.2% |
| Profit before tax | −128 | −232 | 74 | 27 | 28 | +3.8% |
| Net profit | −104 | −182 | 56 | 17 | 20 | +15% |
| Total assets | 1,052 | 975 | 747 | 851 | 986 | +16% |
| Equity | 36 | −147 | −90 | −73 | −53 | +26.8% |
| Liabilities | 1,016 | 1,121 | 837 | 924 | 1,040 | +12.6% |
| Cash and cash equivalents | 21 | 21 | 33 | 27 | 42 | +52% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 53,478 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 28/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 19/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/07/2023 | The company | PDFXBRL |
| 2021 | 02/10/2020 – 31/12/2021 | 24/03/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 56,224of 69,742 Better than 19% | No. 61,434of 69,964 Better than 12% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 56of 89 Better than 38% | No. 70of 90 Better than 22% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 28,440of 33,588 Better than 15% | No. 28,969of 33,687 Better than 14% |
| All companies of type ApS66,508 companies in the comparison | No. 54,086of 66,379 Better than 19% | No. 57,758of 66,505 Better than 13% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- Danmarks Dufte ApSDKK 390k
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Danmarks Dufte ApSDKK 19,609
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- Danmarks Dufte ApS−DKK 53,478
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- Danmarks Dufte ApS3
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- JoJo HoPe ApS100%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Silke Pedersen | Director | 02/10/2020 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jonna Helene Holm Laybourn-Pedersen | Board member | 09/08/2022 |
| Silke Pedersen | Chair of the board | 01/01/2025 |
- Founders
- Silke Pedersen
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Henrik Egebæk | Board member | 20/11/2020 | 31/12/2022 |
| Niels Henrik Holm Pedersen | Chair of the board | 20/11/2020 | 01/01/2025 |
| Heidi Bisgaard Birkler | Board member | 20/01/2021 | 25/06/2021 |
Signing rule: Virksomheden tegnes af direktionen
Address and production units
1 active production unitsBlåvandvej 25
6857 Blåvand
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Danmarks Dufte ApS | Blåvandvej 25, 6857 Blåvand | 2 | 1026322320 |
Purpose
Virksomhedens formål er at drive virksomhed med salg af kosmetikvarer og produkter til personlig pleje og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
23 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaccounts 1 · industry 1 · management 2
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
- ManagementSilke Pedersen appointed chair of the board
- ManagementNiels Henrik Holm Pedersen stepped down as chair of the board
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Blåvandvej 25, 6857 Blåvand
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesmanagement 2 · address 1 · accounts 1
- ManagementHenrik Egebæk stepped down as board member
- ManagementJonna Helene Holm Laybourn-Pedersen appointed board member
- AddressMoved to Blåvandvej 25, 6857 Blåvand
- AccountsAnnual report for 2021 published
20214 changescapital 1 · management 2 · address 1
- CapitalShare capital changed from 40,000 DKK to 50,000 DKK
- ManagementHeidi Bisgaard Birkler stepped down as board member
- AddressMoved to Blåvandvej 25, 6857 Blåvand
- ManagementHeidi Bisgaard Birkler appointed board member
20207 changesmanagement 3 · ownership 3 · founded 1
- ManagementHenrik Egebæk appointed board member
- ManagementNiels Henrik Holm Pedersen appointed chair of the board
- OwnershipJoJo HoPe ApS registered as owner (100%)
- OwnershipSilke Pedersen is no longer registered as owner
- FoundedRegistered as Danmarks Dufte ApS
- ManagementSilke Pedersen appointed director
- OwnershipSilke Pedersen registered as owner (100%)
Related companies
Same people in management
- Heidelberg Materials Precast Denmark A/Svia Niels Henrik Holm Pedersen
- MENY Kalundborg ApSvia Henrik Egebæk
- Element Beauty Lab ApSvia Henrik Egebæk
- Element Beauty Group ApSvia Henrik Egebæk
- House of Cosmetics ApSvia Henrik Egebæk
- Lille Kanin ApSvia Henrik Egebæk
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.