Custimoo ApS
Private limited companyCVR 40228098København NVActive
Custimoo ApS is a private limited company, based in København NV, active in retail sale of sports and leisure equipment, founded in 2019. Net profit fell 64% from 2024 to 2025, ending at DKK 820k. Gross profit is higher than that of 85% of the companies in the industry in the database. 6 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 104% (2024 → 2025), to DKK 6m.
- Net profit fell 64% (2024 → 2025), to DKK 820k.
- Equity turned positive again: DKK 4.3m (2024 → 2025).
Employees
- 4 more employees than a year earlier: 10 (07/2026) against 6 (07/2025).
Management and owners, last 24 months
- New in management: David Bernstein Sørensen (director, 18/05/2026).
- Stepped down: Pål Oskar Andersson (director, 18/05/2026).
- New owners registered: PSA International Limited (21/08/2025).
- No longer registered as owner: Pål Oskar Andersson (21/08/2025).
Registrations, last 24 months
- 04/05/2026: Share capital changed from 1,741,954 DKK to 1,921,310 DKK
- 26/02/2026: Moved to Glentevej 69B, 2400 København NV
- 13/01/2025: Share capital changed from 1,476,381 DKK to 1,741,954 DKK
- 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | 52,740 | – |
| Gross profit | −144 | −369 | −1,506 | −310 | 2,917 | 5,960 | +104.3% |
| Operating profit (EBIT) | −1,037 | −1,773 | −2,888 | −2,155 | 632 | 1,288 | +104% |
| Profit before tax | −1,043 | −1,929 | −3,255 | −2,699 | 47 | 797 | +1,591.2% |
| Net profit | −1,043 | −1,929 | −3,255 | −2,699 | 2,285 | 820 | −64.1% |
| Total assets | 1,018 | 4,093 | 1,353 | 1,693 | 6,659 | 18,913 | +184% |
| Equity | 743 | −844 | −4,027 | −4,926 | −2,640 | 4,304 | +263% |
| Liabilities | 275 | 4,937 | 5,380 | 6,619 | 9,299 | 14,608 | +57.1% |
| Cash and cash equivalents | 610 | 3,881 | 948 | 818 | 458 | 794 | +73.6% |
| Average number of employees | 2 | 3 | 3 | 3 | 4 | 4 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/03/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 18/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 02/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 13/06/2022 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 17/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
292 companies in the databaseComparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.
Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 10,784of 69,742 Better than 85% | No. 15,601of 69,964 Better than 78% |
| Same industry and fewer than 20 employees248 companies in the comparison | No. 9of 248 Better than 97% | No. 40of 248 Better than 84% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 7,383of 33,579 Better than 78% | No. 6,749of 33,678 Better than 80% |
| All companies of type ApS66,508 companies in the comparison | No. 11,430of 66,379 Better than 83% | No. 12,486of 66,505 Better than 81% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of sports and leisure equipment- Custimoo ApSDKK 6m
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Custimoo ApSDKK 820k
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Custimoo ApSDKK 4.3m
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Custimoo ApS10
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mikkel Qvistgaard Holding ApS5%
- DS Holding 2013 ApS5%
- MIWO Invest ApS5%
- HERU Holding ApS5%
- CG Ôresund Holding AB5%
- Energisk A/S15%
- Blue One ApS20%
- PSA International Limited5%
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| David Bernstein Sørensen | Director | 18/05/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Niels Buch Jørgensen | Board member | 01/02/2019 |
| Pål Oskar Andersson | Board member | 07/03/2019 |
| Rune Bak Jensen | Chair of the board | 30/06/2019 |
| David Bernstein Sørensen | Board member | 01/07/2020 |
| Søren Hoelgaard Justesen | Board member | 21/12/2020 |
- Auditor
- Crowe Statsautoriseret Revisionsinteressentskab
- Founders
- DS Holding 2013 ApS, PSA Holding DK ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| David Bernstein Sørensen | Board member | 01/02/2019 | 07/03/2019 |
| Pål Oskar Andersson | Director | 01/02/2019 | 18/05/2026 |
| Michael Wolff Jensen | Board member | 07/03/2019 | 30/06/2019 |
Signing rule: Selskabet tegnes af direktøren alene eller 2 bestyrelsesmedlemmer i forening.
Address and production units
1 active production unitsGlentevej 69B
2400 København NV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Custimoo ApS | Glentevej 69B, 2400 København NV | 10 | 1024371294 |
Purpose
Selskabets formål er detail- og engrossalg indenfor it-udvikling af salgsplatforme indenfor tøj, sportsudstyr samt hermed ligestillet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
75 registered events20265 changesmanagement 2 · capital 1 · accounts 1 · address 1
- ManagementDavid Bernstein Sørensen appointed director
- ManagementPål Oskar Andersson stepped down as director
- CapitalShare capital changed from 1,741,954 DKK to 1,921,310 DKK
- AccountsAnnual report for 2025 published
- AddressMoved to Glentevej 69B, 2400 København NV
20255 changesownership 2 · accounts 1 · capital 1 · industry 1
- OwnershipPSA International Limited registered as owner (5%)
- OwnershipPål Oskar Andersson is no longer registered as owner
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 1,476,381 DKK to 1,741,954 DKK
- IndustryIndustry changed to Retail sale of sports and leisure equipment (476310)
20242 changesaddress 1 · accounts 1
- AddressMoved to Danneskiold-Samsøes Allé 41, 1, 1434 København K
- AccountsAnnual report for 2023 published
20233 changescapital 2 · accounts 1
- CapitalShare capital changed from 1,288,185 DKK to 1,476,381 DKK
- AccountsAnnual report for 2022 published
- CapitalShare capital changed from 1,099,989 DKK to 1,288,185 DKK
20227 changescapital 1 · ownership 5 · accounts 1
- CapitalShare capital changed from 1,083,352 DKK to 1,099,989 DKK
- OwnershipBlue One ApS registered as owner (20%)
- OwnershipBlue One ApS is no longer registered as owner
- OwnershipPål Oskar Andersson registered as owner (5%)
- OwnershipPSA Holding DK ApS is no longer registered as owner
- OwnershipPål Oskar Andersson is no longer registered as owner
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Danneskiold-Samsøes Allé 41, 1, 1434 København K
- AccountsAnnual report for 2020 published
20205 changescapital 1 · management 2 · ownership 1 · address 1
- CapitalShare capital changed from 738,326 DKK to 1,083,352 DKK
- ManagementSøren Hoelgaard Justesen appointed board member
- OwnershipENERGISK A/S registered as owner (15%)
- ManagementDavid Bernstein Sørensen appointed board member
- AddressMoved to Amager Strandvej 60, 2300 København S
201946 changescapital 2 · ownership 34 · address 1 · management 8 · founded 1
- CapitalShare capital changed from 425,500 DKK to 738,326 DKK
- OwnershipPSA Holding DK ApS registered as owner (5%)
- OwnershipMIWO Invest ApS registered as owner (5%)
- OwnershipHERU Holding ApS registered as owner (5%)
- OwnershipCG Ôresund Holding AB registered as owner (5%)
- OwnershipDS HOLDING 2013 ApS registered as owner (5%)
- OwnershipPål Oskar Andersson registered as owner (5%)
- OwnershipBlue One ApS registered as owner (25%)
- OwnershipAnders Morrison Lumbye is no longer registered as owner
- OwnershipChrister Lars Rauh is no longer registered as owner
- OwnershipPSA Holding DK ApS is no longer registered as owner
- OwnershipPål Oskar Andersson is no longer registered as owner
- OwnershipDS HOLDING 2013 ApS is no longer registered as owner
- OwnershipBlue One ApS is no longer registered as owner
- AddressMoved to Rygårds Allé 104, 2900 Hellerup
- CapitalShare capital changed from 300,000 DKK to 425,500 DKK
- OwnershipPSA Holding DK ApS registered as owner (10%)
- OwnershipAnders Morrison Lumbye registered as owner (5%)
- OwnershipChrister Lars Rauh registered as owner (5%)
- OwnershipPål Oskar Andersson registered as owner (10%)
- OwnershipDS HOLDING 2013 ApS registered as owner (25%)
- OwnershipBlue One ApS registered as owner (10%)
- OwnershipMikkel Qvistgaard Holding ApS registered as owner (5%)
- OwnershipCG Öresund Holding AB is no longer registered as owner
- OwnershipMIWO Invest ApS is no longer registered as owner
- OwnershipChrister Lars Rauh is no longer registered as owner
- OwnershipPSA Holding DK ApS is no longer registered as owner
- OwnershipMikkel Qvistgaard Holding ApS is no longer registered as owner
- OwnershipBlue One ApS is no longer registered as owner
- OwnershipDS HOLDING 2013 ApS is no longer registered as owner
- ManagementRune Bak Jensen appointed chair of the board
- ManagementMichael Wolff Jensen stepped down as board member
- ManagementPål Oskar Andersson appointed board member
- ManagementMichael Wolff Jensen appointed board member
- ManagementDavid Bernstein Sørensen stepped down as board member
- FoundedRegistered as Custimoo ApS
- ManagementDavid Bernstein Sørensen appointed board member
- ManagementNiels Buch Jørgensen appointed board member
- ManagementPål Oskar Andersson appointed director
- OwnershipChrister Lars Rauh registered as owner (5%)
- OwnershipCG Öresund Holding AB registered as owner (5%)
- OwnershipPSA Holding DK ApS registered as owner (10%)
- OwnershipMikkel Qvistgaard Holding ApS registered as owner (5%)
- OwnershipMIWO Invest ApS registered as owner (5%)
- OwnershipBlue One ApS registered as owner (10%)
- OwnershipDS HOLDING 2013 ApS registered as owner (25%)
Related companies
Same industry in København
- Friluftsland A/S291 employees
- Unisport A/S270 employees
- Amer Sports Danmark ApS65 employees
- Pas Normal Studios ApS52 employees
- NRTHRN Strong ApS35 employees
- Marathon Sport ApS30 employees
Same people in management
- Ascendis Pharma A/Svia Michael Wolff Jensen
- Genmab A/Svia Michael Wolff Jensen
- Vexve A/Svia Søren Hoelgaard Justesen
- Epinion A/Svia Søren Hoelgaard Justesen
- Adeas A/Svia Niels Buch Jørgensen
- Hiper A/Svia Søren Hoelgaard Justesen
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.