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Brandheroes ApS

Private limited companyCVR 37380865Randers SØActive

Brandheroes ApS is a private limited company, based in Randers SØ, active in public relations and communication activities, founded in 2016. Net profit fell 82% from 2024 to 2025, ending at DKK 1.5m. With 71 employees, the company is about 24 times larger than the industry median. Equity fell to DKK 10.6m in 2025.

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Key figures · financial year 2025

Gross profitDKK 21.5m−22.3% vs. 2024
Net profitDKK 1.5m−81.7% vs. 2024
EquityDKK 10.6m−38% vs. 2024
Employees71latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 22% (2024 → 2025), to DKK 21.5m.
  • Net profit fell 82% (2024 → 2025), to DKK 1.5m.
  • Equity fell 38% (2024 → 2025), to DKK 10.6m.

Employees

  • 5 fewer employees than a year earlier: 71 (07/2026) against 76 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
EquityNet profit
Financial figures for Brandheroes ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit8,56914,62614,18516,56127,72821,547−22.3%
Operating profit (EBIT)−2,5175,7203,8453,18610,3271,932−81.3%
Profit before tax−2,5515,6963,9023,22410,4831,927−81.6%
Net profit−1,9964,4373,0372,5108,1641,491−81.7%
Total assets11,81718,95917,55921,74143,47922,794−47.6%
Equity5,98110,41811,95611,46617,13010,621−38%
Liabilities4,8647,6424,9399,76226,07611,795−54.8%
Cash and cash equivalents3,7136,4037,4107,44531,7479,607−69.7%
Average number of employees191719243441+20.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 38% from 2024 to 2025 (DKK 17.1m to DKK 10.6m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Brandheroes ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202511/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405060708008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 21.5mNo. 11 of 195
Better than 95% of the companies in the industry
EquityDKK 10.6mNo. 12 of 195
Better than 94% of the companies in the industry
Number of employees71No. 7 of 195
Better than 97% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,162of 4,412
Better than 28%
No. 2,819of 4,466
Better than 37%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,855of 33,588
Better than 94%
No. 3,589of 33,687
Better than 89%
All companies of type ApS66,508 companies in the comparison
No. 2,218of 66,379
Better than 97%
No. 6,579of 66,505
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Brandheroes ApSDKK 21.5m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Brandheroes ApSDKK 1.5m
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Brandheroes ApSDKK 10.6m
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Brandheroes ApS71
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Benny Madsen10%
  • Exporting Happiness ApS50%
  • Christian Volf Ølgaard10%
  • RAN Holding ApS20%
Brandheroes ApS

Management

5 active registrations

Executive management

Executive management at Brandheroes ApS
NameRoleAppointed
Thomas Bro HansenCEO12/01/2016
Rasmus Arendt NielsenDirector12/01/2016

Board of directors

Board of directors at Brandheroes ApS
NameRoleAppointed
Thomas Bro HansenBoard member04/04/2018
Rasmus Arendt NielsenBoard member04/04/2018
Christian Volf ØlgaardChair of the board18/01/2023
Founders
Exporting Happiness ApS, RAN Holding ApS
Former management (3)
Former management at Brandheroes ApS
NameRoleAppointedResigned
Rina Bro HansenChair of the board04/04/201818/01/2023
Christian Volf ØlgaardBoard member04/04/201817/01/2023
Conny Agnete KalcherBoard member14/08/201810/11/2021

Signing rule: Selskabet tegnes af direktionen i forening.

Address and production units

2 active production units

Strømmen 38
8960 Randers SØ

Randers Municipality · Postcode 8960

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
KannikegadeKannikegade 16C, 2, 8000 Aarhus C411030858812
Brandheroes ApSStrømmen 38, 8960 Randers SØ21021071419

Purpose

Selskabets formål er rådgivning og udvikling indenfor online markedsføring, software udvikling, internet handel samt hermed efter direktionens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesaccounts 1 · address 1 · management 3
  • Annual report for 2022 published
  • Moved to Strømmen 38, 8960 Randers SØ
  • Christian Volf Ølgaard appointed chair of the board
  • Rina Bro Hansen stepped down as chair of the board
  • Christian Volf Ølgaard stepped down as board member
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesmanagement 1 · accounts 1
  • Conny Agnete Kalcher stepped down as board member
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Strømmen 32, 8960 Randers SØ
20194 changescapital 1 · ownership 3
  • Share capital changed from 60,000 DKK to 61,464 DKK
  • Christian Volf Ølgaard registered as owner (10%)
  • RAN Holding ApS registered as owner (20%)
  • RAN Holding ApS is no longer registered as owner
20189 changesmanagement 5 · ownership 3 · capital 1
  • Conny Agnete Kalcher appointed board member
  • Benny Madsen registered as owner (10%)
  • Exporting Happiness ApS registered as owner (50%)
  • Exporting Happiness ApS is no longer registered as owner
  • Share capital changed from 50,000 DKK to 60,000 DKK
  • Rina Bro Hansen appointed chair of the board
  • Christian Volf Ølgaard appointed board member
  • Thomas Bro Hansen appointed board member
  • Rasmus Arendt Nielsen appointed board member
20171 changename 1
  • Name changed from WENEW ApS to Brandheroes ApS
20169 changesaddress 4 · founded 1 · management 2 · ownership 2
  • Moved to Østervangsvej 12, 8900 Randers C
  • Moved to Østervangsvej 12, 8900 Randers C
  • Moved to Østervangsvej 12, 8900 Randers C
  • Moved to Østervangsvej 12, 8900 Randers C
  • Registered as WENEW ApS
  • Rasmus Arendt Nielsen appointed director
  • Thomas Bro Hansen appointed ceo
  • Exporting Happiness ApS registered as owner (66.67%)
  • RAN Holding ApS registered as owner (25%)

Related companies

Same industry in Randers

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction