All About You ApS
Private limited companyCVR 42447633NæstvedActive
All About You ApS is a private limited company, based in Næstved, active in retail sale of cosmetic and toilet articles, founded in 2021. Net profit rose 993% from 2024 to 2025, ending at DKK 78,381. Equity grew to DKK 259k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 29% (2024 → 2025), to DKK 881k.
- Net profit rose 993% (2024 → 2025), to DKK 78,381.
- Equity rose 43% (2024 → 2025), to DKK 259k.
Employees
- 2 more employees than a year earlier: 4 (07/2026) against 2 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of cosmetic and toilet articles (477500)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 930 | 634 | 685 | 881 | +28.7% |
| Operating profit (EBIT) | 148 | 35 | 24 | 124 | +424% |
| Profit before tax | 145 | 34 | 17 | 108 | +549.3% |
| Net profit | 110 | 23 | 7 | 78 | +993.5% |
| Total assets | 322 | 546 | 705 | 826 | +17.1% |
| Equity | 150 | 174 | 181 | 259 | +43.4% |
| Liabilities | 172 | 373 | 524 | 567 | +8.1% |
| Cash and cash equivalents | 22 | 36 | 20 | 8 | −60.7% |
| Average number of employees | 2 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 19/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 26/02/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 05/03/2024 | The company | PDFXBRL |
| 2022 | 08/06/2021 – 30/09/2022 | 05/04/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
107 companies in the databaseComparison with the other companies in retail sale of cosmetic and toilet articles based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 105k, equity DKK 651k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 46,965of 69,742 Better than 33% | No. 48,493of 69,964 Better than 31% |
| Same industry and fewer than 20 employees90 companies in the comparison | No. 42of 89 Better than 53% | No. 51of 90 Better than 44% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 24,327of 33,588 Better than 28% | No. 23,093of 33,687 Better than 31% |
| All companies of type ApS66,508 companies in the comparison | No. 45,205of 66,379 Better than 32% | No. 44,505of 66,505 Better than 33% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of cosmetic and toilet articles- All About You ApSDKK 881k
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- All About You ApSDKK 78,381
- Normal A/SDKK 897.2m
- Matas Operations A/SDKK 145.3m
- All About You ApSDKK 259k
- Normal A/SDKK 2.5bn
- Matas Operations A/SDKK 1.6bn
- All About You ApS4
- Normal A/S5,167
- Matas Operations A/S3,255
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mia Brenøe van der Plaat100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mia Brenøe van der Plaat | Director | 08/06/2021 |
- Founders
- Mia Brenøe van der Plaat
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsTransportbuen 5A
4700 Næstved
| Production unit | Address | Employees | P number |
|---|---|---|---|
| All About You ApS | Transportbuen 5A, 1, Øverup, 4700 Næstved | 4 | 1027238374 |
Purpose
Selskabets formål er udøve handel og service og andre aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
8 registered events20253 changesaccounts 2 · industry 1
- AccountsAnnual report for 2025 published
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of cosmetic and toilet articles (477500)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20213 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as All About You ApS
- ManagementMia Brenøe van der Plaat appointed director
- OwnershipMia Brenøe van der Plaat registered as owner (100%)
Related companies
Largest in the industry
- Normal A/SDKK 4.3bn
- Matas Operations A/SDKK 2.2bn
- Gebr. Heinemann Retail ApSDKK 119m
- Firtal Web A/SDKK 96.3m
- Rituals Cosmetics Denmark ApSDKK 73.5m
- Luxplus ApSDKK 56m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.