Adlead ApS
Private limited companyCVR 35240721Aarhus CActive
Adlead ApS is a private limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 2013. Net profit fell 19% from 2023 to 2024, ending at DKK 1.3m. With 9 employees, the company is about 3 times larger than the industry median. Equity fell to DKK 660k in 2024.
Key figures · financial year 2024
What has changed
calculated from recorded figures and datesFinancials: 2024 against 2023
- Gross profit rose 17% (2023 → 2024), to DKK 5.7m.
- Net profit fell 19% (2023 → 2024), to DKK 1.3m.
- Equity fell 28% (2023 → 2024), to DKK 660k.
Employees
- 1 more employees than a year earlier: 9 (07/2026) against 8 (07/2025).
Management and owners, last 24 months
- New in management: Mads Bygballe Christiansen (chair of the board, 30/09/2025), Iben Marie Poulsen (ceo, 30/09/2025) and Michael Spottiswoode Perry (board member, 30/09/2025).
- Stepped down: Michael Spottiswoode Perry (chair of the board, 29/09/2025), Michael Spottiswoode Perry (ceo, 30/09/2025) and Mads Bygballe Christiansen (board member, 29/09/2025) (+1).
- New owners registered: Bygballe Enemark Holding ApS (30/09/2025).
- No longer registered as owner: Miper ApS (30/09/2025) and Bygballe Enemark Holding ApS (29/09/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2019–2024 · amounts in DKK thousandEquity and net profit
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 381 | 2,190 | 3,030 | 6,853 | 4,839 | 5,680 | +17.4% |
| Operating profit (EBIT) | 233 | 912 | 1,714 | 5,218 | 2,076 | 1,669 | −19.6% |
| Profit before tax | 102 | 792 | 1,602 | 5,137 | 2,077 | 1,684 | −18.9% |
| Net profit | 45 | 575 | 1,206 | 4,303 | 1,619 | 1,313 | −18.9% |
| Total assets | 7,003 | 8,358 | 9,019 | 9,348 | 2,381 | 1,402 | −41.1% |
| Equity | 1,411 | 1,986 | 3,205 | 7,495 | 919 | 660 | −28.2% |
| Liabilities | 5,592 | 6,372 | 5,814 | 1,853 | 1,462 | 741 | −49.3% |
| Cash and cash equivalents | 27 | 16 | 541 | 223 | 644 | 284 | −55.9% |
| Average number of employees | 0 | 3 | 3 | 4 | 6 | 8 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2022, 2023, 2024: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2024 figuresA more recent annual report is missing
The latest annual report in the database is for 2024 (period ending 2024-12-31). The next year's report is not in the database.
How is this calculated?
More than 19 months have passed since the end of the latest annual report's period: a twelve-month financial year, a five-month deadline and two months of margin. The company may have a shifted financial year, or the report has not been loaded yet.
Profit for five years in a row
Net result has been positive in 2020–2024.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2024 | 01/01/2024 – 31/12/2024 | 26/12/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 05/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 09/07/2021 | The company | PDFXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 31/08/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 11,473of 69,742 Better than 84% | No. 38,962of 69,964 Better than 44% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 90of 633 Better than 86% | No. 285of 634 Better than 55% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 7,722of 33,588 Better than 77% | No. 18,197of 33,687 Better than 46% |
| All companies of type ApS66,508 companies in the comparison | No. 12,062of 66,379 Better than 82% | No. 34,833of 66,505 Better than 48% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Adlead ApSDKK 5.7m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Adlead ApSDKK 1.3m
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Adlead ApSDKK 660k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Adlead ApS9
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Bygballe Enemark Holding ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Iben Marie Poulsen | CEO | 30/09/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Mads Bygballe Christiansen | Chair of the board | 30/09/2025 |
- Founders
- Miper ApS
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Michael Spottiswoode Perry | Chair of the board | 01/05/2013 | 29/09/2025 |
| Michael Spottiswoode Perry | CEO | 01/05/2013 | 30/09/2025 |
| Mads Bygballe Christiansen | Board member | 01/01/2023 | 29/09/2025 |
| Michael Spottiswoode Perry | Board member | 30/09/2025 | 26/05/2026 |
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsEuropaplads 16
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (4)
- Ruby Rejser ApSTour operator activities
- One Call ApSActivities of call centres
- Ruby Travel Group ApSTravel agency activities
- Travelnorth Incoming ApSBrokerage activities in passenger transport
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Adlead ApS | Europaplads 16, 1, 8000 Aarhus C | 9 | 1018480367 |
Purpose
Selskabets formål er at udøve konsulentbistand.
The purpose is quoted from the register in Danish.
Changes year by year
41 registered events20261 changemanagement 1
- ManagementMichael Spottiswoode Perry stepped down as board member
202511 changesaccounts 1 · management 6 · ownership 3 · industry 1
- AccountsAnnual report for 2024 published
- ManagementMichael Spottiswoode Perry appointed board member
- ManagementMads Bygballe Christiansen appointed chair of the board
- ManagementIben Marie Poulsen appointed ceo
- ManagementMichael Spottiswoode Perry stepped down as ceo
- OwnershipBygballe Enemark Holding ApS registered as owner (100%)
- OwnershipMIPER ApS is no longer registered as owner
- ManagementMads Bygballe Christiansen stepped down as board member
- ManagementMichael Spottiswoode Perry stepped down as chair of the board
- OwnershipBygballe Enemark Holding ApS is no longer registered as owner
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20245 changesownership 4 · accounts 1
- OwnershipMIPER ApS registered as owner (50%)
- OwnershipBygballe Enemark Holding ApS registered as owner (50%)
- OwnershipMIPER ApS is no longer registered as owner
- OwnershipBygballe Enemark Holding ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20236 changesaccounts 1 · name 1 · industry 1 · management 1 · ownership 2
- AccountsAnnual report for 2022 published
- NameName changed from PERRY & CO ApS to Adlead ApS
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- ManagementMads Bygballe Christiansen appointed board member
- OwnershipMIPER ApS registered as owner (66.67%)
- OwnershipBygballe Enemark Holding ApS registered as owner (25%)
20223 changesownership 1 · address 1 · accounts 1
- OwnershipMIPER ApS is no longer registered as owner
- AddressMoved to Europaplads 16, 1, 8000 Aarhus C
- AccountsAnnual report for 2021 published
20213 changesaccounts 1 · address 2
- AccountsAnnual report for 2020 published
- AddressMoved to Frederiks Plads 8, 6. 2, 8000 Aarhus C
- AddressMoved to Frederiks Plads 8, 6. 2, 8000 Aarhus C
20201 changeaccounts 1
- AccountsAnnual report for 2019 published
20183 changesaddress 3
- AddressMoved to Frederiks Plads 8, 6. 2, 8000 Aarhus C
- AddressMoved to Frederiks Plads 8, 6. 2, 8000 Aarhus C
- AddressMoved to Frederiks Plads 8, 6. 2, 8000 Aarhus C
20152 changesindustry 1 · address 1
- IndustryIndustry changed to Other renting of housing (682030)
- AddressMoved to Åhusene 7, 8000 Aarhus C
20141 changeaddress 1
- AddressMoved to Kiddesvej 30, 7100 Vejle
20135 changesindustry 1 · founded 1 · management 2 · ownership 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- FoundedRegistered as PERRY & CO ApS
- ManagementMichael Spottiswoode Perry appointed chair of the board
- ManagementMichael Spottiswoode Perry appointed ceo
- OwnershipMIPER ApS registered as owner (100%)
Related companies
Same industry in Aarhus
- Storm Group ApS244 employees
- Web2media ApS88 employees
- Gorm X Envision A/S85 employees
- Zite A/S84 employees
- Spring CC A/S62 employees
- intomedia ApS50 employees
Same people in management
- Bravo Tours 1998 A/Svia Mads Bygballe Christiansen
- SunCircle A/Svia Mads Bygballe Christiansen
- Aarhus Street Food ApSvia Mads Bygballe Christiansen
- Molskroen Ebeltoft ApSvia Mads Bygballe Christiansen
- Baby Dan A/S 2026via Mads Bygballe Christiansen
- Become A/Svia Mads Bygballe Christiansen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.