SunCircle A/S
Public limited companyCVR 32479081RingkøbingActive
SunCircle A/S is a public limited company, based in Ringkøbing, active in travel agency activities, founded in 2009. Net profit rose 56% from 2024 to 2025, ending at DKK 19.3m. With 104 employees, the company is about 21 times larger than the industry median. Equity grew to DKK 176.1m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 13% (2024 → 2025), to DKK 18.8m.
- Net profit rose 56% (2024 → 2025), to DKK 19.3m.
- Equity rose 105% (2024 → 2025), to DKK 176.1m.
Employees
- 16 more employees than a year earlier: 104 (08/2026) against 88 (08/2025).
Management and owners, last 24 months
- New in management: Svend Erik Svendsen (board member, 25/09/2026) and Kasper Toftekær Philipsen (chair of the board, 25/09/2026).
- Stepped down: Lars Gantzel Pedersen (board member, 26/02/2026), Lars Aaen (chair of the board, 25/09/2026) and Peder Hornshøj (board member, 25/09/2026) (+2).
Registrations, last 24 months
- 27/04/2026: Merger registered in CVR
- 27/04/2026: Share capital changed from 1,500,000 DKK to 2,000,000 DKK
- 27/04/2026: Name changed from PRIMO TOURS A/S to SunCircle A/S
- 01/01/2025: Industry changed to Travel agency activities (791100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,958 | 7,043 | 12,467 | 36,562 | 21,526 | 18,761 | −12.8% |
| Operating profit (EBIT) | 81 | 392 | −8,256 | 4,535 | 75 | 302 | +302.2% |
| Profit before tax | −2,037 | 3,221 | 23,669 | 32,760 | 12,226 | 22,510 | +84.1% |
| Net profit | −1,999 | 2,914 | 25,245 | 30,438 | 12,386 | 19,317 | +56% |
| Total assets | 121,871 | 126,892 | 162,209 | 324,377 | 329,198 | 406,809 | +23.6% |
| Equity | 18,676 | 22,519 | 46,922 | 73,503 | 85,889 | 176,090 | +105% |
| Liabilities | 103,157 | 104,242 | 115,024 | 250,800 | 243,309 | 230,649 | −5.2% |
| Cash and cash equivalents | 49,116 | 34,786 | 42,650 | 39,108 | 2,678 | 2,178 | −18.6% |
| Average number of employees | 23 | 27 | 58 | 59 | 67 | 67 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 20/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 04/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 15/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
125 companies in the databaseComparison with the other companies in travel agency activities based on the latest financial year.
Industry median: gross profit DKK 2.8m, net profit DKK 448k, equity DKK 2m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 3,295of 4,412 Better than 25% | No. 391of 4,466 Better than 91% |
| Same industry and 50–199 employees10 companies in the comparison | No. 9of 10 Better than 11% | No. 1of 10 Better than 100% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 3,588of 24,791 Better than 86% | No. 872of 24,909 Better than 97% |
| All companies of type A/S18,025 companies in the comparison | No. 6,240of 17,786 Better than 65% | No. 1,573of 18,024 Better than 91% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Travel agency activities- SunCircle A/SDKK 18.8m
- Kilroy International A/SDKK 333.1m
- Albatros Travel A/SDKK 173.1m
- SunCircle A/SDKK 19.3m
- Kilroy International A/SDKK 11.6m
- Albatros Travel A/SDKK 27.5m
- SunCircle A/SDKK 176.1m
- Kilroy International A/SDKK 54.7m
- Albatros Travel A/SDKK 102.3m
- SunCircle A/S104
- Kilroy International A/S79
- Albatros Travel A/S148
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Bjarke Skeltved Hansen | Director | 16/10/2009 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Bjarke Skeltved Hansen | Board member | 16/10/2009 |
| Svend Erik Svendsen | Board member | 25/09/2026 |
| Kasper Toftekær Philipsen | Chair of the board | 25/09/2026 |
- Founders
- Bjarke Hansen Holding ApS
Former management (16)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Bjarne Schlüter | Board member | 16/10/2009 | 20/01/2011 |
| Mette Dalgaard-Jensen | Chair of the board | 16/10/2009 | 20/01/2011 |
| Allan Qvist | Board member | 20/01/2011 | 04/08/2011 |
| Niels Henrik Fredberg Søndergaard | Chair of the board | 20/01/2011 | 30/11/2022 |
| Martin Christian Wirth | Board member | 20/01/2011 | 04/10/2021 |
| Boy Boysen | Board member | 22/11/2011 | 01/10/2024 |
| Peter Kirk Larsen | Board member | 06/07/2021 | 01/10/2024 |
| Lars Gantzel Pedersen | Board member | 06/07/2021 | 30/11/2022 |
| Niels Henrik Fredberg Søndergaard | Board member | 01/12/2022 | 01/10/2024 |
| Lars Gantzel Pedersen | Chair of the board | 01/12/2022 | 22/11/2023 |
| Lars Gantzel Pedersen | Board member | 23/11/2023 | 26/02/2026 |
| Mads Bygballe Christiansen | Chair of the board | 23/11/2023 | 01/10/2024 |
| Lars Aaen | Chair of the board | 01/10/2024 | 25/09/2026 |
| Peder Hornshøj | Board member | 01/10/2024 | 25/09/2026 |
| Henrik Koudal Jensen | Board member | 01/10/2024 | 25/09/2026 |
| Gitte Uldum Søndergaard | Board member | 01/10/2024 | 25/09/2026 |
Signing rule: Selskabet tegnes af den samlede bestyrelse i forening eller af direktionen
Address and production units
2 active production unitsRindumgaards Allé 3
6950 Ringkøbing
Ringkøbing-Skjern Municipality · Postcode 6950
Other companies at the address (7)
- Travelheart Family A/SInvestment on own account
- Læsø Kur og Helse 2024 ApSOperation of day spas, saunas and steam baths
- Travelheart Hotels A/SInvestment on own account
- Tourpaq A/SComputer programming activities
- Primo Air ApSCharter and taxi air passenger transport
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SunCircle A/S | Rindumgaards Allé 3, Rindum, 6950 Ringkøbing | 83 | 1015588213 |
| SunCircle A/S | Søren Frichs Vej 36A, 8230 Åbyhøj | 21 | 1031173589 |
Purpose
Selskabets formål er rejsebureauvirksomhed og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
77 registered events202611 changesmanagement 7 · accounts 1 · name 1 · capital 1 · merger 1
- ManagementKasper Toftekær Philipsen appointed chair of the board
- ManagementSvend Erik Svendsen appointed board member
- ManagementLars Aaen stepped down as chair of the board
- ManagementGitte Uldum Søndergaard stepped down as board member
- ManagementHenrik Koudal Jensen stepped down as board member
- ManagementPeder Hornshøj stepped down as board member
- AccountsAnnual report for 2025 published
- NameName changed from PRIMO TOURS A/S to SunCircle A/S
- CapitalShare capital changed from 1,500,000 DKK to 2,000,000 DKK
- MergerMerger registered in CVR
- ManagementLars Gantzel Pedersen stepped down as board member
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Travel agency activities (791100)
202415 changesmanagement 8 · accounts 1 · ownership 6
- ManagementLars Aaen appointed chair of the board
- ManagementGitte Uldum Søndergaard appointed board member
- ManagementHenrik Koudal Jensen appointed board member
- ManagementPeder Hornshøj appointed board member
- ManagementMads Bygballe Christiansen stepped down as chair of the board
- ManagementNiels Henrik Fredberg Søndergaard stepped down as board member
- ManagementPeter Kirk Larsen stepped down as board member
- ManagementBoy Boysen stepped down as board member
- AccountsAnnual report for 2023 published
- OwnershipTravelheart Sun A/S registered as owner (100%)
- OwnershipBJARKE HANSEN HOLDING ApS is no longer registered as owner
- OwnershipTOURPAQ A/S is no longer registered as owner
- OwnershipBP-PT ApS is no longer registered as owner
- OwnershipBygballe Enemark Holding ApS is no longer registered as owner
- Ownership6950 Invest ApS is no longer registered as owner
202311 changesmanagement 3 · ownership 7 · accounts 1
- ManagementLars Gantzel Pedersen appointed board member
- ManagementMads Bygballe Christiansen appointed chair of the board
- ManagementLars Gantzel Pedersen stepped down as chair of the board
- OwnershipBJARKE HANSEN HOLDING ApS registered as owner (50%)
- OwnershipMEDARBEJDERAKTIONÆRSELSKABET ApS is no longer registered as owner
- OwnershipBJARKE HANSEN HOLDING ApS is no longer registered as owner
- OwnershipTOURPAQ A/S registered as owner (5%)
- OwnershipBP-PT ApS registered as owner (20%)
- OwnershipBygballe Enemark Holding ApS registered as owner (5%)
- OwnershipBP-PT ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
20225 changesmanagement 4 · accounts 1
- ManagementNiels Henrik Fredberg Søndergaard appointed board member
- ManagementLars Gantzel Pedersen appointed chair of the board
- ManagementLars Gantzel Pedersen stepped down as board member
- ManagementNiels Henrik Fredberg Søndergaard stepped down as chair of the board
- AccountsAnnual report for 2021 published
202110 changesaddress 2 · management 3 · accounts 1 · ownership 4
- AddressMoved to Rindumgaards Allé 3, Rindum, 6950 Ringkøbing
- AddressMoved to Rindumgaards Allé 3, Rindum, 6950 Ringkøbing
- ManagementMartin Christian Wirth stepped down as board member
- AccountsAnnual report for 2020 published
- ManagementLars Gantzel Pedersen appointed board member
- ManagementPeter Kirk Larsen appointed board member
- OwnershipBP-PT ApS registered as owner (25%)
- OwnershipBJARKE HANSEN HOLDING ApS registered as owner (33.33%)
- OwnershipSØNDERGAARD HOLDING HERNING ApS is no longer registered as owner
- OwnershipBJARKE HANSEN HOLDING ApS is no longer registered as owner
20173 changesaddress 1 · ownership 2
- AddressMoved to Rindumgaards Allé 3, Rindum, 6950 Ringkøbing
- Ownership6950 Invest ApS registered as owner (10%)
- OwnershipBOY BOYSEN HOLDING ApS is no longer registered as owner
20125 changesaddress 1 · ownership 4
- AddressMoved to I C Chr Alle 1, 6950 Ringkøbing
- OwnershipBOY BOYSEN HOLDING ApS registered as owner (5%)
- OwnershipMEDARBEJDERAKTIONÆRSELSKABET ApS registered as owner (10%)
- OwnershipBJARKE HANSEN HOLDING ApS registered as owner (50%)
- OwnershipSØNDERGAARD HOLDING HERNING ApS registered as owner (20%)
20117 changesmanagement 7
- ManagementBoy Boysen appointed board member
- ManagementAllan Qvist stepped down as board member
- ManagementMartin Christian Wirth appointed board member
- ManagementAllan Qvist appointed board member
- ManagementNiels Henrik Fredberg Søndergaard appointed chair of the board
- ManagementMette Dalgaard-Jensen stepped down as chair of the board
- ManagementBjarne Schlüter stepped down as board member
20101 changecapital 1
- CapitalShare capital changed from 1,000,000 DKK to 1,500,000 DKK
20097 changescapital 1 · name 1 · founded 1 · management 4
- CapitalShare capital changed from 500,000 DKK to 1,000,000 DKK
- NameName changed from AKTIESELSKABET AF 16. OKTOBER 2009 to PRIMO TOURS A/S
- FoundedRegistered as AKTIESELSKABET AF 16. OKTOBER 2009
- ManagementMette Dalgaard-Jensen appointed chair of the board
- ManagementBjarke Skeltved Hansen appointed board member
- ManagementBjarke Skeltved Hansen appointed director
- ManagementBjarne Schlüter appointed board member
Related companies
Same people in management
- Esmark Feriehusudlejning A/Svia Peter Kirk Larsen
- Synoptik A/Svia Lars Aaen
- Lalandia Billund A/Svia Peter Kirk Larsen
- Vald. Birn A/Svia Lars Gantzel Pedersen
- DK Company A/Svia Kasper Toftekær Philipsen
- Hempel A/Svia Lars Aaen
Largest in the industry
- Kilroy International A/SDKK 333.1m
- Albatros Travel A/SDKK 173.1m
- Jysk Rejsebureau A/SDKK 137.5m
- Polar Latitudes A/SDKK 84.4m
- TourCompass A/SDKK 74.4m
- Global Business Travel ApSDKK 66.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.