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Zupa A/S

Public limited companyCVR 20643102Aarhus CActive

Zupa A/S is a public limited company, based in Aarhus C, active in planning and design of advertising campaigns, founded in 1997. The company made a loss in both 2024 and 2025, most recently DKK 8.1m. Operations are spread over 3 production units in 3 towns. With 24 employees, the company is about 8 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 44m−19.7% vs. 2024
Net profit−DKK 8.1m−111.2% vs. 2024
EquityDKK 10.2m−44.2% vs. 2024
Employees24latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 20% (2024 → 2025), to DKK 44m.
  • The loss grew: from DKK 3.8m to DKK 8.1m (2024 → 2025).
  • Equity fell 44% (2024 → 2025), to DKK 10.2m.

Employees

  • 11 fewer employees than a year earlier: 24 (08/2026) against 35 (08/2025).

Management and owners, last 24 months

  • New in management: Signe Trock Hilstrøm (board member, 15/09/2026), Dan Højgaard Jensen (board member, 15/09/2026) and Nichlas Tikotzki Jakobsen (board member, 15/09/2026).
  • Stepped down: Jesper Angelsø Hjortshøj (board member, 15/09/2026), Michael Kaltoft Paterson (board member, 07/07/2025) and Morten Eskildsen (board member, 30/06/2025) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
EquityNet profit
Financial figures for Zupa A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit23,59144,87148,82054,63454,81244,015−19.7%
Operating profit (EBIT)−3,3372,7961,354−619−4,871−10,246−110.3%
Profit before tax−2,7553,1262,000−487−4,733−10,196−115.4%
Net profit−2,1591,3811,418−518−3,832−8,094−111.2%
Total assets73,35998,28338,93736,54637,41229,692−20.6%
Equity17,34921,24022,65822,14018,30810,214−44.2%
Liabilities56,01076,56216,23013,71018,97119,479+2.7%
Cash and cash equivalents157101153−37.6%
Average number of employees496765737473−1.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 44% from 2024 to 2025 (DKK 18.3m to DKK 10.2m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Zupa A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202530/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202403/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202324/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202203/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202106/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202008/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 44mNo. 22 of 715
Better than 97% of the companies in the industry
EquityDKK 10.2mNo. 41 of 716
Better than 94% of the companies in the industry
Number of employees24No. 12 of 716
Better than 98% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 581of 9,892
Better than 94%
No. 3,063of 9,922
Better than 69%
Same industry and 20–49 employees56 companies in the comparison
No. 3of 56
Better than 96%
No. 8of 56
Better than 87%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,628of 24,791
Better than 93%
No. 6,639of 24,909
Better than 73%
All companies of type A/S18,025 companies in the comparison
No. 3,257of 17,786
Better than 82%
No. 8,685of 18,024
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Zupa A/SDKK 44m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Zupa A/S−DKK 8.1m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Zupa A/SDKK 10.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Zupa A/S24
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Zupa A/S

Management

9 active registrations

Executive management

Executive management at Zupa A/S
NameRoleAppointed
Mogens KristensenDirector12/12/2019

Board of directors

Board of directors at Zupa A/S
NameRoleAppointed
Peer BrændholtBoard member07/04/2014
Mads Heide MikkelsenBoard member24/11/2017
Mogens KristensenBoard member24/11/2017
Albert Crilles Sebastian FunderChair of the board24/11/2017
Lars Bo HansenBoard member24/11/2017
Signe Trock HilstrømBoard member15/09/2026
Dan Højgaard JensenBoard member15/09/2026
Nichlas Tikotzki JakobsenBoard member15/09/2026
Founders
Steffen Ebdrup
Former management (34)
Former management at Zupa A/S
NameRoleAppointedResigned
Henrik Steen JensenBoard member01/11/199724/03/1998
Steffen EbdrupBoard member01/11/199724/03/1998
Steffen EbdrupDirector01/11/199724/03/1998
Jakob Bredning SørensenBoard member01/11/199724/03/1998
Claus Krogh MadsenBoard member24/03/199801/08/2002
Erik MaagaardBoard member24/03/199830/06/1998
Hans Peter Bay VetterliBoard member24/03/199815/06/2001
Hans Peter Bay VetterliDirector24/03/199815/06/2001
Michael LochtBoard member24/03/199822/11/2000
Jens RefslundChair of the board30/09/199818/05/2006
Claus Krogh MadsenDirector15/06/200101/07/2006
Ilse Angelsø HjortshøjBoard member30/06/200101/08/2002
Tina EblerCEO01/10/200301/07/2006
Michael KjærgaardChair of the board18/05/200607/04/2014
Bent BrokjærDirector12/11/200731/08/2013
Peer BrændholtDirector07/04/201410/12/2014
Lone KraghBoard member07/04/201414/08/2014
Heine JørgensenBoard member14/08/201424/11/2017
Jens HjortshøjBoard member10/12/201417/08/2016
Jens HjortshøjDirector10/12/201418/08/2016
Ole JensenChair of the board10/12/201417/08/2016
Albert Crilles Sebastian FunderBoard member10/12/201423/11/2017
Albert Crilles Sebastian FunderDirector10/12/201424/11/2017
Jens HjortshøjChair of the board18/08/201623/11/2017
Peer BrændholtDirector18/08/201601/05/2018
Ole JensenBoard member18/08/201624/11/2017
Jens HjortshøjBoard member24/11/201726/11/2020
Lone KraghBoard member24/11/201703/03/2021
Jesper Angelsø HjortshøjBoard member24/11/201715/09/2026
Michael Kaltoft PatersonBoard member24/11/201707/07/2025
Petter Pablo Sommerfelt-VenegasBoard member01/05/201825/08/2022
Petter Pablo Sommerfelt-VenegasDirector01/05/201812/12/2019
Morten EskildsenBoard member01/05/201830/06/2025
Peter Herlev EnevoldsenBoard member09/12/201915/09/2026

Signing rule: Selskabet tegnes af bestyrelsesformanden og en direktør i forening eller af 4 bestyrelsesmedlemmer i forening.

Address and production units

3 active production units

Studsgade 29
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Other companies at the address (5)

Production units
Production unitAddressEmployeesP number
ZUPA A/SToldbodgade 49B, 1253 København K131027352894
Zupa A/SStudsgade 29, 8000 Aarhus C111004457693
ZUPA A/SOdeons Kvarter 19, 3. tv, 5000 Odense C11027469503

Purpose

Selskabets formål er at drive virksomhed indenfor reklame og marketing.

The purpose is quoted from the register in Danish.

Changes year by year

111 registered events
20265 changesmanagement 5
  • Dan Højgaard Jensen appointed board member
  • Signe Trock Hilstrøm appointed board member
  • Nichlas Tikotzki Jakobsen appointed board member
  • Peter Herlev Enevoldsen stepped down as board member
  • Jesper Angelsø Hjortshøj stepped down as board member
20254 changesaccounts 1 · management 2 · industry 1
  • Annual report for 2025 published
  • Michael Kaltoft Paterson stepped down as board member
  • Morten Eskildsen stepped down as board member
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20232 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Studsgade 29, 8000 Aarhus C
20223 changesaccounts 1 · management 1 · address 1
  • Annual report for 2022 published
  • Petter Pablo Sommerfelt-Venegas stepped down as board member
  • Moved to Studsgade 29, 8000 Aarhus C
20216 changesaccounts 1 · address 1 · name 1 · capital 1 · merger 1 · management 1
  • Annual report for 2021 published
  • Moved to Studsgade 22, 8000 Aarhus C
  • Name changed from Zupa Aarhus A/S to Zupa A/S
  • Share capital changed from 710,000 DKK to 750,000 DKK
  • Merger registered in CVR
  • Lone Kragh stepped down as board member
20202 changesaccounts 1 · management 1
  • Annual report for 2020 published
  • Jens Hjortshøj stepped down as board member
20195 changesmanagement 3 · name 1 · address 1
  • Mogens Kristensen appointed director
  • Petter Pablo Sommerfelt-Venegas stepped down as director
  • Name changed from AGENCY SPRING A/S to Zupa Aarhus A/S
  • Peter Herlev Enevoldsen appointed board member
  • Moved to Studsgade 22, 8000 Aarhus C
20184 changesmanagement 4
  • Petter Pablo Sommerfelt-Venegas appointed director
  • Morten Eskildsen appointed board member
  • Petter Pablo Sommerfelt-Venegas appointed board member
  • Peer Brændholt stepped down as director
201713 changesmanagement 13
  • Mogens Kristensen appointed board member
  • Lars Bo Hansen appointed board member
  • Jens Hjortshøj appointed board member
  • Albert Crilles Sebastian Funder appointed chair of the board
  • Mads Heide Mikkelsen appointed board member
  • Michael Kaltoft Paterson appointed board member
  • Jesper Angelsø Hjortshøj appointed board member
  • Lone Kragh appointed board member
  • Ole Jensen stepped down as board member
  • Albert Crilles Sebastian Funder stepped down as director
  • Heine Jørgensen stepped down as board member
  • Jens Hjortshøj stepped down as chair of the board
  • Albert Crilles Sebastian Funder stepped down as board member
201610 changesmanagement 6 · capital 1 · ownership 2 · merger 1
  • Ole Jensen appointed board member
  • Jens Hjortshøj appointed chair of the board
  • Peer Brændholt appointed director
  • Jens Hjortshøj stepped down as director
  • Jens Hjortshøj stepped down as board member
  • Ole Jensen stepped down as chair of the board
  • Share capital changed from 705,000 DKK to 710,000 DKK
  • Spring Family ApS registered as owner (100%)
  • Merger registered in CVR
  • AGENCY SPRING HOLDING A/S is no longer registered as owner
201417 changescapital 1 · merger 1 · management 12 · name 2 · ownership 1
  • Share capital changed from 703,000 DKK to 705,000 DKK
  • Merger registered in CVR
  • Albert Crilles Sebastian Funder appointed board member
  • Jens Hjortshøj appointed board member
  • Jens Hjortshøj appointed director
  • Ole Jensen appointed chair of the board
  • Albert Crilles Sebastian Funder appointed director
  • Peer Brændholt stepped down as director
  • Name changed from KERNEL SIMPATICO AARHUS II A/S to AGENCY SPRING A/S
  • AGENCY SPRING HOLDING A/S registered as owner (100%)
  • Heine Jørgensen appointed board member
  • Lone Kragh stepped down as board member
  • Peer Brændholt appointed board member
  • Lone Kragh appointed board member
  • Peer Brændholt appointed director
  • Michael Kjærgaard stepped down as chair of the board
  • Name changed from SIMPATICO A/S to KERNEL SIMPATICO AARHUS II A/S
20131 changemanagement 1
  • Bent Brokjær stepped down as director
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20073 changesmanagement 1 · capital 1 · merger 1
  • Bent Brokjær appointed director
  • Share capital changed from 550,000 DKK to 703,000 DKK
  • Merger registered in CVR
20064 changesmanagement 4
  • Tina Ebler stepped down as ceo
  • Claus Krogh Madsen stepped down as director
  • Michael Kjærgaard appointed chair of the board
  • Jens Refslund stepped down as chair of the board
20032 changesname 1 · management 1
  • Name changed from VETTERLI & HJORTSHØJ A/S to SIMPATICO A/S
  • Tina Ebler appointed ceo
20022 changesmanagement 2
  • Ilse Angelsø Hjortshøj stepped down as board member
  • Claus Krogh Madsen stepped down as board member
20015 changescapital 1 · management 4
  • Share capital changed from 1,000,000 DKK to 550,000 DKK
  • Ilse Angelsø Hjortshøj appointed board member
  • Claus Krogh Madsen appointed director
  • Hans Peter Bay Vetterli stepped down as director
  • Hans Peter Bay Vetterli stepped down as board member
20002 changesmanagement 1 · address 1
  • Michael Locht stepped down as board member
  • Moved to Studsgade 22, 8000 Aarhus C
199813 changesmanagement 11 · name 1 · capital 1
  • Jens Refslund appointed chair of the board
  • Erik Maagaard stepped down as board member
  • Name changed from JUT NR. 9723 A/S to VETTERLI & HJORTSHØJ A/S
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Erik Maagaard appointed board member
  • Michael Locht appointed board member
  • Hans Peter Bay Vetterli appointed director
  • Hans Peter Bay Vetterli appointed board member
  • Claus Krogh Madsen appointed board member
  • Steffen Ebdrup stepped down as board member
  • Jakob Bredning Sørensen stepped down as board member
  • Steffen Ebdrup stepped down as director
  • Henrik Steen Jensen stepped down as board member
19976 changesname 1 · founded 1 · management 4
  • Name changed from JUT NR. 9723 ApS to JUT NR. 9723 A/S
  • Registered as JUT NR. 9723 ApS
  • Steffen Ebdrup appointed board member
  • Jakob Bredning Sørensen appointed board member
  • Steffen Ebdrup appointed director
  • Henrik Steen Jensen appointed board member

Related companies

Same industry in Aarhus

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction