wMedia-AlertsdkADS Active Marketing ApS
Private limited companyCVR 31077168TommerupActive
wMedia-AlertsdkADS Active Marketing ApS is a private limited company, based in Tommerup, active in planning and design of advertising campaigns, founded in 2007. Equity was negative at the end of 2026 (−DKK 166k). The company made a loss in both 2025 and 2026, most recently DKK 5,743.
Key figures · financial year 2026
What has changed
calculated from recorded figures and datesFinancials: 2026 against 2025
- The loss grew: from DKK 1,082 to DKK 5,743 (2025 → 2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2026 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2023 | 2024 | 2025 | 2026 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 13,862 | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 160 | −194 | 117 | 0 | 0 | 0 | – |
| Operating profit (EBIT) | 123 | −197 | 108 | 0 | 0 | 0 | – |
| Profit before tax | 113 | −218 | −89 | −6 | −1 | −7 | −370.2% |
| Net profit | 90 | −169 | −91 | −6 | −1 | −6 | −430.8% |
| Total assets | 1,115 | 1,011 | 47 | 0 | 0 | 1 | +255.4% |
| Equity | 266 | −15 | −106 | −159 | −160 | −166 | −3.6% |
| Liabilities | 849 | 1,026 | 154 | 159 | 161 | 167 | +4.1% |
| Cash and cash equivalents | 881 | 551 | 0 | – | – | – | – |
| Average number of employees | 1 | 0 | 0 | 0 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2026 figuresNegative equity
Equity was −DKK 166k at the end of 2026.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 5 years in a row
Net result has been negative in 2021–2026.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2026 | 01/03/2025 – 28/02/2026 | 15/09/2026 | The company | PDF not statedXBRL |
| 2025 | 01/03/2024 – 28/02/2025 | 09/09/2025 | The company | PDF not statedXBRL |
| 2024 | 01/03/2023 – 28/02/2024 | 04/09/2024 | The company | PDF not statedXBRL |
| 2023 | 01/01/2022 – 28/02/2023 | 10/09/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/07/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 25/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
annual figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,791of 69,742 Better than 10% | No. 63,227of 69,964 Better than 10% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 604of 633 Better than 5% | No. 583of 634 Better than 8% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 22,517of 24,791 Better than 9% | No. 23,604of 24,909 Better than 5% |
| All companies of type ApS66,508 companies in the comparison | No. 60,346of 66,379 Better than 9% | No. 59,599of 66,505 Better than 10% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- wMedia-AlertsdkADS Active Marketing ApSDKK 0
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- wMedia-AlertsdkADS Active Marketing ApS−DKK 5,743
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- wMedia-AlertsdkADS Active Marketing ApS−DKK 166k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- wMedia-AlertsdkADS Active Marketing ApS6
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Michael Roger Christensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Gitte Roger Nielsen | Director | 27/10/2008 |
- Founders
- Victor Christoffersen ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Victor Christoffersen | Director | 01/12/2007 | 15/05/2008 |
| Henning Biil | Director | 15/05/2008 | 27/10/2008 |
| Michael Roger Christensen | Director | 07/10/2010 | 14/04/2011 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsKrybilyvej 4
5690 Tommerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| wMedia-AlertsdkADS Active Marketing ApS | Krybilyvej 4, Gundestrup, 5690 Tommerup | 6 | 1013820976 |
Purpose
Selskabets formål er drive handel og industri herunder udøve reklameaktiviteter efter direktionens skøn.
The purpose is quoted from the register in Danish.
Changes year by year
34 registered events20261 changeaccounts 1
- AccountsAnnual report for 2026 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2024 published
- AddressMoved to Krybilyvej 4, Gundestrup, 5690 Tommerup
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20223 changesownership 2 · accounts 1
- OwnershipMichael Roger Christensen registered as owner (100%)
- OwnershipSave NoR ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Slettensvej 65, Søhus, 5270 Odense N
- AccountsAnnual report for 2020 published
20202 changesaddress 2
- AddressMoved to Hvidkærvej 27B, Højme, 5250 Odense SV
- AddressMoved to Hvidkærvej 27B, Højme, 5250 Odense SV
20182 changesaddress 1 · name 1
- AddressMoved to Ryttergade 12, kl, 5000 Odense C
- NameName changed from wMedia Alertdogs Active Marketing ApS to wMedia-AlertsdkADS Active Marketing ApS
20172 changesname 1 · address 1
- NameName changed from MEDIA ALERTS ApS to wMedia Alertdogs Active Marketing ApS
- AddressMoved to Ryttergade 12, kl, 5000 Odense C
20151 changeaddress 1
- AddressMoved to Ryttergade 12, 5000 Odense C
20141 changename 1
- NameName changed from MEDIADIREKT 2007 ApS to MEDIA ALERTS ApS
20122 changesaddress 2
- AddressMoved to Ryttergade 12, 5000 Odense C
- AddressMoved to Ryttergade 12, 5000 Odense C
20111 changemanagement 1
- ManagementMichael Roger Christensen stepped down as director
20102 changesmanagement 1 · industry 1
- ManagementMichael Roger Christensen appointed director
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20087 changesaddress 2 · name 1 · management 4
- AddressMoved to Thriges Plads 6, 5000 Odense C
- NameName changed from VICH 10037 ApS to MEDIADIREKT 2007 ApS
- ManagementGitte Roger Nielsen appointed director
- ManagementHenning Biil stepped down as director
- AddressMoved to Højbro Plads 10, 1200 København K
- ManagementHenning Biil appointed director
- ManagementVictor Christoffersen stepped down as director
20073 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as VICH 10037 ApS
- ManagementVictor Christoffersen appointed director
- OwnershipSave NoR ApS registered as owner (100%)
Related companies
Same industry in Assens
- Strøgbutikken ApS4 employees
- Above Standard ApS4 employees
- makeitmedia ApS3 employees
- Mand&bil ApS3 employees
Same people in management
- Danish Crown A/Svia Victor Christoffersen
- Vestas Wind Systems A/Svia Victor Christoffersen
- Hofor A/Svia Victor Christoffersen
- Ørsted Services A/Svia Victor Christoffersen
- Saxo Bank A/Svia Victor Christoffersen
- Ørsted Bioenergy & Thermal Power A/Svia Victor Christoffersen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.