Strøgbutikken ApS
Private limited companyCVR 42368555AssensActive
Strøgbutikken ApS is a private limited company, based in Assens, active in planning and design of advertising campaigns, founded in 2021. The company made a loss in both 2024 and 2025, most recently DKK 381k. Equity fell to DKK 302k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 107% (2024 → 2025), to −DKK 82,747.
- The loss grew: from DKK 132k to DKK 381k (2024 → 2025).
- Equity fell 56% (2024 → 2025), to DKK 302k.
Employees
- 1 fewer employees than a year earlier: 4 (05/2025) against 5 (05/2024).
Registrations, last 24 months
- 30/06/2025: Industry changed to Planning and design of advertising campaigns (731110)
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,283 | 2,185 | 1,622 | 1,263 | −83 | −106.6% |
| Operating profit (EBIT) | 427 | 622 | 23 | −112 | −383 | −240.4% |
| Profit before tax | 390 | 603 | −1 | −132 | – | – |
| Net profit | 304 | 475 | −4 | −132 | −381 | −189.8% |
| Total assets | 1,990 | 2,313 | 2,070 | 1,416 | 317 | −77.6% |
| Equity | 344 | 819 | 815 | 683 | 302 | −55.8% |
| Liabilities | 1,647 | 1,494 | 1,254 | 733 | 15 | −97.9% |
| Cash and cash equivalents | 958 | 143 | 47 | 19 | 255 | +1,250.3% |
| Average number of employees | 3 | 5 | 4 | 4 | 1 | −75% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 56% from 2024 to 2025 (DKK 683k to DKK 302k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 15/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 27/01/2023 | The company | PDFXBRL |
| 2021 | 07/05/2021 – 31/12/2021 | 01/02/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 65,690of 69,742 Better than 6% | No. 47,202of 69,964 Better than 33% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 625of 633 Better than 1% | No. 383of 634 Better than 40% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 32,162of 33,588 Better than 4% | No. 22,447of 33,687 Better than 33% |
| All companies of type ApS66,508 companies in the comparison | No. 63,084of 66,379 Better than 5% | No. 43,175of 66,505 Better than 35% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Strøgbutikken ApS−DKK 82,747
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Strøgbutikken ApS−DKK 381k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Strøgbutikken ApSDKK 302k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Strøgbutikken ApS4
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jan Klausen50%
- Betina Fuchs50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Klausen | Director | 07/05/2021 |
- Founders
- Jan Klausen
Signing rule: Virksomheden tegnes af direktionen
Address and production units
1 active production unitsKalkbrænderivej 18
5610 Assens
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Strøgbutikken ApS | Kalkbrænderivej 18, 5610 Assens | 4 | 1027138140 |
Purpose
Virksomhedens formål er at drive Detailsalg og hermed forbundet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesindustry 2 · accounts 1
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesownership 1 · accounts 1
- OwnershipBetina Fuchs registered as owner (50%)
- AccountsAnnual report for 2021 published
20213 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Strøgbutikken ApS
- ManagementJan Klausen appointed director
- OwnershipJan Klausen registered as owner (50%)
Related companies
Same industry in Assens
- wMedia-AlertsdkADS Active Marketing ApS6 employees
- Above Standard ApS4 employees
- makeitmedia ApS3 employees
- Mand&bil ApS3 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.