makeitmedia ApS
Private limited companyCVR 38476645HaarbyActive
makeitmedia ApS is a private limited company, based in Haarby, active in planning and design of advertising campaigns, founded in 2017. Net profit fell 19% from 2024 to 2025, ending at DKK 879k. Equity fell to DKK 932k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 1% (2024 → 2025), to DKK 3.3m.
- Net profit fell 19% (2024 → 2025), to DKK 879k.
- Equity fell 18% (2024 → 2025), to DKK 932k.
Employees
- 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).
Registrations, last 24 months
- 18/08/2026: Moved to Akkerupvej 51, 5683 Haarby
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,881 | 1,522 | 1,452 | 2,020 | 3,254 | 3,301 | +1.5% |
| Operating profit (EBIT) | 621 | 496 | 539 | 933 | 1,418 | 1,130 | −20.3% |
| Profit before tax | 614 | 486 | 523 | 923 | 1,405 | 1,128 | −19.7% |
| Net profit | 473 | 374 | 405 | 711 | 1,092 | 879 | −19.5% |
| Total assets | 1,249 | 1,094 | 956 | 1,307 | 2,028 | 1,739 | −14.2% |
| Equity | 444 | 422 | 447 | 754 | 1,132 | 932 | −17.7% |
| Liabilities | 797 | 672 | 509 | 552 | 896 | 808 | −9.9% |
| Cash and cash equivalents | 579 | 672 | 596 | 642 | 1,351 | 994 | −26.5% |
| Average number of employees | 5 | 5 | 5 | 2 | 4 | 3 | −25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 11/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/01/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 07/02/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/02/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/04/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 28/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 20,726of 69,742 Better than 70% | No. 34,598of 69,964 Better than 51% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 186of 633 Better than 71% | No. 215of 634 Better than 66% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 12,204of 33,588 Better than 64% | No. 15,919of 33,687 Better than 53% |
| All companies of type ApS66,508 companies in the comparison | No. 20,578of 66,379 Better than 69% | No. 30,451of 66,505 Better than 54% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- makeitmedia ApSDKK 3.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- makeitmedia ApSDKK 879k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- makeitmedia ApSDKK 932k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- makeitmedia ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Day One Group ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Mikkel Højstrand Gisleson | CEO | 07/03/2017 |
| Emil Klovborg Holm Jørgensen | Director | 01/04/2018 |
- Founders
- Mikkel Højstrand Gisleson, Jesper Mølck Rasmussen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jesper Mølck Rasmussen | Director | 07/03/2017 | 30/09/2017 |
| Nicklas Vrist-Rønn Berntsen | Director | 01/01/2024 | 09/10/2024 |
Signing rule: Virksomheden tegnes af en direktør.
Address and production units
2 active production unitsAkkerupvej 51
5683 Haarby
| Production unit | Address | Employees | P number |
|---|---|---|---|
| makeitmedia ApS | Akkerupvej 51, 5683 Haarby | 3 | 1022258032 |
| makeitmedia | Sperlingvænget 10, 5500 Middelfart | – | 1032687225 |
Purpose
Virksomhedens formål er at tilbyde virksomheder professionelle medieløsninger og digital marketing.
The purpose is quoted from the register in Danish.
Changes year by year
33 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Akkerupvej 51, 5683 Haarby
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20248 changesaddress 2 · management 2 · accounts 1 · ownership 3
- AddressMoved to Kochsgade 31D, 5000 Odense C
- ManagementNicklas Vrist-Rønn Berntsen stepped down as director
- AccountsAnnual report for 2023 published
- AddressMoved to Rugårdsvej 46A, 1, 5000 Odense C
- ManagementNicklas Vrist-Rønn Berntsen appointed director
- OwnershipDay One Group ApS registered as owner (100%)
- OwnershipMerkurias Holding ApS is no longer registered as owner
- OwnershipAfkast ApS is no longer registered as owner
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Østerbro 46, 5000 Odense C
- AccountsAnnual report for 2021 published
20212 changescapital 1 · accounts 1
- CapitalShare capital changed from 136,000 DKK to 40,000 DKK
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Middelfartvej 9D, 1, Bolbro, 5000 Odense C
20191 changeaddress 1
- AddressMoved to Middelfartvej 9D, 1, Bolbro, 5000 Odense C
20187 changesname 1 · capital 1 · ownership 3 · address 1 · management 1
- NameName changed from makeitmedia IVS to makeitmedia ApS
- CapitalShare capital changed from 1 DKK to 136,000 DKK
- OwnershipMerkurias Holding ApS registered as owner (50%)
- OwnershipAfkast ApS registered as owner (50%)
- OwnershipMikkel Højstrand Gisleson is no longer registered as owner
- AddressMoved to Kochsgade 31D, 1, 5000 Odense C
- ManagementEmil Klovborg Holm Jørgensen appointed director
20177 changesmanagement 3 · ownership 3 · founded 1
- ManagementJesper Mølck Rasmussen stepped down as director
- OwnershipJesper Mølck Rasmussen is no longer registered as owner
- FoundedRegistered as makeitmedia IVS
- ManagementJesper Mølck Rasmussen appointed director
- ManagementMikkel Højstrand Gisleson appointed ceo
- OwnershipMikkel Højstrand Gisleson registered as owner (100%)
- OwnershipJesper Mølck Rasmussen registered as owner (50%)
Related companies
Same industry in Assens
- wMedia-AlertsdkADS Active Marketing ApS6 employees
- Strøgbutikken ApS4 employees
- Above Standard ApS4 employees
- Mand&bil ApS3 employees
Same people in management
- Niber ApSvia Emil Klovborg Holm Jørgensen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.