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We Are Humans ApS

Private limited companyCVR 36912715Aarhus VActive

We Are Humans ApS is a private limited company, based in Aarhus V, active in planning and design of advertising campaigns, founded in 2015. Net profit rose 107% from 2024 to 2025, ending at DKK 502k. Equity grew to DKK 1.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 3.4m+11.5% vs. 2024
Net profitDKK 502k+106.6% vs. 2024
EquityDKK 1.1m+39.7% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 3.4m.
  • Net profit rose 107% (2024 → 2025), to DKK 502k.
  • Equity rose 40% (2024 → 2025), to DKK 1.1m.

Employees

  • 1 fewer employees than a year earlier: 5 (07/2026) against 6 (07/2025).

Management and owners, last 24 months

  • New owners registered: L12a ApS (31/03/2026) and The Human Invest ApS (31/03/2026).
  • No longer registered as owner: L12a ApS (30/03/2026), The Human Invest ApS (30/03/2026) and EM92 Holding ApS (31/03/2026).

Registrations, last 24 months

  • 25/03/2025: Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
  • 16/03/2025: Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for We Are Humans ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,3542,0052,5072,5183,0613,414+11.5%
Operating profit (EBIT)175326386204206576+180%
Profit before tax164317279832320651+103.2%
Net profit111239207643243502+106.6%
Total assets8511,2941,5131,6831,6851,937+15%
Equity−871522998177601,061+39.7%
Liabilities9391,1231,158811925876−5.4%
Cash and cash equivalents473536826740611915+49.6%
Average number of employees–344660%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for We Are Humans ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202501/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202429/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202329/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202216/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202104/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202026/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 3.4mNo. 258 of 715
Better than 64% of the companies in the industry
EquityDKK 1.1mNo. 263 of 716
Better than 63% of the companies in the industry
Number of employees5No. 201 of 716
Better than 72% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 20,098of 69,742
Better than 71%
No. 32,876of 69,964
Better than 53%
Same industry and fewer than 20 employees634 companies in the comparison
No. 179of 633
Better than 72%
No. 196of 634
Better than 69%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 11,890of 33,588
Better than 65%
No. 15,047of 33,687
Better than 55%
All companies of type ApS66,508 companies in the comparison
No. 19,969of 66,379
Better than 70%
No. 28,785of 66,505
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. We Are Humans ApSDKK 3.4m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. We Are Humans ApSDKK 502k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. We Are Humans ApSDKK 1.1m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. We Are Humans ApS5
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • L12a ApS25%
  • The Human Invest ApS66.67% · 50% votes
We Are Humans ApS

Management

1 active registrations

Executive management

Executive management at We Are Humans ApS
NameRoleAppointed
Martin Sønderbæk PedersenCEO04/06/2015
Founders
Martin Sønderbæk Pedersen

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Holmstrupgårdvej 250B
8210 Aarhus V

Aarhus Municipality · Postcode 8210

Production units
Production unitAddressEmployeesP number
We Are Humans ApSHolmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V51020456015

Purpose

Selskabets formål er at drive virksomhed med salg af service til at optimere online tilstedeværelse og social medie marketing, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20265 changesownership 5
  • L12a ApS registered as owner (25%)
  • The Human Invest ApS registered as owner (66.67%)
  • EM92 Holding ApS is no longer registered as owner
  • L12a ApS is no longer registered as owner
  • The Human Invest ApS is no longer registered as owner
20254 changesaccounts 1 · address 2 · industry 1
  • Annual report for 2025 published
  • Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
  • Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20236 changesaccounts 1 · ownership 5
  • Annual report for 2023 published
  • L12a ApS registered as owner (20%)
  • The Human Invest ApS registered as owner (50%)
  • EM92 Holding ApS registered as owner (20%)
  • The Human Invest ApS is no longer registered as owner
  • L12a ApS is no longer registered as owner
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20202 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
20195 changesownership 4 · address 1
  • The Human Invest ApS registered as owner (66.67%)
  • Martin Sønderbæk Pedersen is no longer registered as owner
  • L12a ApS registered as owner (25%)
  • Dennis Bjerregaard Sørensen is no longer registered as owner
  • Moved to Holmstrupgårdvej 250B, 1, Holmstrup, 8210 Aarhus V
20173 changesownership 1 · name 1 · address 1
  • Dennis Bjerregaard Sørensen registered as owner (25%)
  • Name changed from We Are Human ApS to We Are Humans ApS
  • Moved to Grønnegade 93, 1, 8000 Aarhus C
20163 changesname 1 · capital 1 · address 1
  • Name changed from We Are Human IVS to We Are Human ApS
  • Share capital changed from 10,000 DKK to 50,000 DKK
  • Moved to Elsøvej 157, Frøslev, 7900 Nykøbing M
20154 changesstatus 1 · management 1 · ownership 1 · founded 1
  • Status changed to active
  • Martin Sønderbæk Pedersen appointed ceo
  • Martin Sønderbæk Pedersen registered as owner (66.67%)
  • Registered as We Are Human IVS

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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