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wayfab Aps

Private limited companyCVR 41811366BrabrandActive

wayfab Aps is a private limited company, based in Brabrand, active in planning and design of advertising campaigns, founded in 2020. Net profit rose 6% from 2024 to 2025, ending at DKK 110k. Profit has grown three years in a row. With 10 employees, the company is about 3 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 2.2m+3.9% vs. 2024
Net profitDKK 110k+6.2% vs. 2024
EquityDKK 423k+35.3% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 4% (2024 → 2025), to DKK 2.2m.
  • Net profit rose 6% (2024 → 2025), to DKK 110k.
  • Equity rose 35% (2024 → 2025), to DKK 423k.

Employees

  • 4 more employees than a year earlier: 10 (07/2026) against 6 (07/2025).

Management and owners, last 24 months

  • New owners registered: I&A Holding ApS (23/12/2025), RuheBitte ApS (23/12/2025) and Wayfab Holding ApS (22/12/2025).
  • No longer registered as owner: Susanne Nørgaard Bertelsen (22/12/2025), Line Ruhe Brødløs (22/12/2025) and Wayfab Holding ApS (23/12/2025).

Registrations, last 24 months

  • 14/02/2025: Moved to Grimhøjvej 6, 8220 Brabrand
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100kDKK 200kDKK 300kDKK 400k20212022202320242025
EquityNet profit
Financial figures for wayfab Aps
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit1,1771,2651,7012,1532,238+3.9%
Operating profit (EBIT)21845124141156+11.3%
Profit before tax21435119138153+10.7%
Net profit1662691104110+6.2%
Total assets4884686498551,162+35.9%
Equity206118209313423+35.3%
Liabilities278348438542739+36.2%
Cash and cash equivalents258121378400808+101.7%
Average number of employees345660%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m20212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for wayfab Aps
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202412/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202315/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/01/2023The companyPDF not statedXBRL
202130/10/2020 – 31/12/202111/03/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 2.2mNo. 344 of 715
Better than 52% of the companies in the industry
EquityDKK 423kNo. 410 of 716
Better than 43% of the companies in the industry
Number of employees10No. 201 of 716
Better than 72% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 28,590of 69,742
Better than 59%
No. 43,911of 69,964
Better than 37%
Same industry and fewer than 20 employees634 companies in the comparison
No. 265of 633
Better than 58%
No. 337of 634
Better than 47%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 15,838of 33,579
Better than 53%
No. 20,799of 33,678
Better than 38%
All companies of type ApS66,508 companies in the comparison
No. 27,839of 66,379
Better than 58%
No. 39,829of 66,505
Better than 40%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. wayfab ApsDKK 2.2m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. wayfab ApsDKK 110k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. wayfab ApsDKK 423k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. wayfab Aps10
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • I&A Holding ApS50%
  • RuheBitte ApS50%
wayfab Aps

Management

2 active registrations

Executive management

Executive management at wayfab Aps
NameRoleAppointed
Line Ruhe BrødløsCEO30/10/2020
Susanne Nørgaard BertelsenDirector15/03/2021
Founders
Line Ruhe Brødløs

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Grimhøjvej 6
8220 Brabrand

Aarhus Municipality · Postcode 8220

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
wayfab ApsGrimhøjvej 6, 8220 Brabrand91026426185

Purpose

Selskabets formål er at drive virksomhed som et innovativt og nytænkende reklamebureau i Aarhus, der sætter en ære i total gennemsigtighed for vores kunder, idet vi herunder arbejder med grafisk design, opbygning og opsætning af hjemmesider og optimering af sociale medier og hermed forbundet og beslægtet aktivitet og/eller lignende virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20259 changesownership 6 · accounts 1 · address 1 · industry 1
  • I&A Holding ApS registered as owner (50%)
  • RuheBitte ApS registered as owner (50%)
  • Wayfab Holding ApS is no longer registered as owner
  • Wayfab Holding ApS registered as owner (100%)
  • Susanne Nørgaard Bertelsen is no longer registered as owner
  • Line Ruhe Brødløs is no longer registered as owner
  • Annual report for 2024 published
  • Moved to Grimhøjvej 6, 8220 Brabrand
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Gudrunsvej 78, 3. 34, 8220 Brabrand
  • Annual report for 2021 published
20216 changesaddress 2 · management 1 · ownership 3
  • Moved to Gudrunsvej 78, 3. 34, 8220 Brabrand
  • Moved to Gudrunsvej 78, 3. 34, 8220 Brabrand
  • Susanne Nørgaard Bertelsen appointed director
  • Susanne Nørgaard Bertelsen registered as owner (50%)
  • Line Ruhe Brødløs registered as owner (50%)
  • Line Ruhe Brødløs is no longer registered as owner
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as wayfab Aps
  • Line Ruhe Brødløs appointed ceo
  • Line Ruhe Brødløs registered as owner (100%)

Related companies

Same industry in Aarhus

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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