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To The Moon Honey ApS

Private limited companyCVR 40191437København KActive

To The Moon Honey ApS is a private limited company, based in København K, active in retail sale of baby and children's clothing, founded in 2019. Equity was negative at the end of 2025 (−DKK 208k). The company made a loss in both 2024 and 2025, most recently DKK 904k.

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Key figures · financial year 2025

Gross profitDKK 3m+62.2% vs. 2024
Net profit−DKK 904k+70.4% vs. 2024
Equity−DKK 208k−129.9% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 62% (2024 → 2025), to DKK 3m.
  • The loss got smaller: from DKK 3.1m to DKK 904k (2024 → 2025).
  • Equity turned negative: −DKK 208k (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 3 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • New in management: Liv Winther Hyllested Møller (ceo, 14/02/2025) and Birgitte Cecilia Ursula Vedel-Lenz (chair of the board, 01/05/2026).
  • Stepped down: Liv Winther Hyllested Møller (director, 13/02/2025) and Louise Gersdorff Stenbjerre (ceo, 14/02/2025).
  • New owners registered: Wash YourFace ApS (01/02/2025) and Bea Fagerholt Holding ApS (01/02/2025).
  • No longer registered as owner: Wash YourFace ApS (31/01/2025), Bea Fagerholt Holding ApS (31/01/2025) and Triple Double Holding ApS (01/02/2025).

Registrations, last 24 months

  • 09/01/2025: Moved to Ny Østergade 32, 1, 1101 København K
  • 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3m202020212022202320242025
EquityNet profit
Financial figures for To The Moon Honey ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4861,0053,1002,4321,8212,953+62.2%
Operating profit (EBIT)168−753495−1,272−2,967−771+74%
Profit before tax119−811430−1,372−3,051−904+70.4%
Net profit92−797430−1,372−3,051−904+70.4%
Total assets1,9661,6851,9994,7592,5512,218−13.1%
Equity485−3121192,747696−208−129.9%
Liabilities1,4661,9971,8812,0111,8562,426+30.7%
Cash and cash equivalents1,2061976082,1701,100128−88.4%
Average number of employees3–6797−22.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
Gross profitMedian, the industry (70 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 208k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for To The Moon Honey ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202512/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202108/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

70 companies in the database

Comparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.

Gross profitDKK 3mNo. 20 of 70
Better than 72% of the companies in the industry
Equity−DKK 208kNo. 60 of 70
Better than 14% of the companies in the industry
Number of employees3No. 17 of 70
Better than 77% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.

DKK 114kDKK 698kDKK 4.3mDKK 26.2mDKK 87.5mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,941of 69,742
Better than 67%
No. 63,695of 69,964
Better than 9%
Same industry and fewer than 20 employees58 companies in the comparison
No. 11of 58
Better than 82%
No. 49of 58
Better than 16%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 13,227of 33,588
Better than 61%
No. 30,047of 33,687
Better than 11%
All companies of type ApS66,508 companies in the comparison
No. 22,619of 66,379
Better than 66%
No. 60,080of 66,505
Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of baby and children's clothing
Gross profit
  1. To The Moon Honey ApSDKK 3m
  2. Babysam A/SDKK 160m
  3. Kids-World ApSDKK 62.7m
Net profit
  1. To The Moon Honey ApS−DKK 904k
  2. Babysam A/SDKK 15.9m
  3. Kids-World ApSDKK 17.9m
Equity
  1. To The Moon Honey ApS−DKK 208k
  2. Babysam A/SDKK 74.4m
  3. Kids-World ApSDKK 129.6m
Employees
  1. To The Moon Honey ApS3
  2. Babysam A/S538
  3. Kids-World ApS125

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • KR Kurs - TTMH ApS25%
  • Wash YourFace ApS33.33%
  • Bea Fagerholt Holding ApS33.33%
To The Moon Honey ApS

Management

6 active registrations

Executive management

Executive management at To The Moon Honey ApS
NameRoleAppointed
Bea FagerholtDirector14/01/2019
Liv Winther Hyllested MøllerCEO14/02/2025

Board of directors

Board of directors at To The Moon Honey ApS
NameRoleAppointed
Liv Winther Hyllested MøllerBoard member10/05/2023
Martin Lumbye HansenBoard member10/05/2023
Bea FagerholtBoard member10/05/2023
Birgitte Cecilia Ursula Vedel-LenzChair of the board01/05/2026
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Bea Fagerholt, Wash YourFace ApS
Former management (2)
Former management at To The Moon Honey ApS
NameRoleAppointedResigned
Liv Winther Hyllested MøllerDirector14/01/201913/02/2025
Louise Gersdorff StenbjerreCEO01/06/202014/02/2025

Signing rule: Selskabet tegnes af to direktører.

Address and production units

1 active production units

Ny Østergade 32
1101 København K

København Municipality · Postcode 1101

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
To The Moon Honey ApSNy Østergade 32, 1, 1101 København K51024329034

Purpose

Selskabets formål er at drive virksomhed gennem publicering af personlige og livsstilsrelaterede indlæg på de sociale medier, virksomhed med promovering af produkter og services samt anden i forbindelse hermed tilknyttet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

57 registered events
20262 changesaccounts 1 · management 1
  • Annual report for 2025 published
  • Birgitte Cecilia Ursula Vedel-Lenz appointed chair of the board
202511 changesaccounts 1 · management 3 · ownership 5 · address 1 · industry 1
  • Annual report for 2024 published
  • Liv Winther Hyllested Møller appointed ceo
  • Louise Gersdorff Stenbjerre stepped down as ceo
  • Liv Winther Hyllested Møller stepped down as director
  • Wash YourFace ApS registered as owner (33.33%)
  • Bea Fagerholt Holding ApS registered as owner (33.33%)
  • Triple Double Holding ApS is no longer registered as owner
  • Wash YourFace ApS is no longer registered as owner
  • Bea Fagerholt Holding ApS is no longer registered as owner
  • Moved to Ny Østergade 32, 1, 1101 København K
  • Industry changed to Retail sale of baby and children's clothing (477120)
20242 changesaccounts 1 · capital 1
  • Annual report for 2023 published
  • Share capital changed from 53,335 DKK to 57,144 DKK
20239 changesaccounts 1 · ownership 3 · capital 1 · management 3 · industry 1
  • Annual report for 2022 published
  • KR Kurs - TTMH ApS registered as owner (25%)
  • KR-KURS ApS is no longer registered as owner
  • Share capital changed from 40,001 DKK to 53,335 DKK
  • Martin Lumbye Hansen appointed board member
  • Liv Winther Hyllested Møller appointed board member
  • Bea Fagerholt appointed board member
  • KR-KURS ApS registered as owner (25%)
  • Industry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
202211 changesownership 10 · accounts 1
  • Triple Double Holding ApS registered as owner (10%)
  • Triple Double Holding ApS is no longer registered as owner
  • Wash YourFace ApS registered as owner (25%)
  • Bea Fagerholt Holding ApS registered as owner (25%)
  • LM HOLDING ROSKILDE ApS is no longer registered as owner
  • Bea Fagerholt Holding ApS is no longer registered as owner
  • Wash YourFace ApS is no longer registered as owner
  • Annual report for 2021 published
  • Triple Double Holding ApS registered as owner (10%)
  • Triple Double Holding ApS is no longer registered as owner
  • BJØRNDAHL ApS is no longer registered as owner
20212 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Ny Østergade 32, 1, 1101 København K
202014 changesname 1 · capital 2 · ownership 9 · address 1 · management 1
  • Name changed from To The Moon Honey IVS to To The Moon Honey ApS
  • Share capital changed from 1,177 DKK to 40,001 DKK
  • Share capital changed from 1,000 DKK to 1,177 DKK
  • LM HOLDING ROSKILDE ApS registered as owner (15%)
  • Bea Fagerholt Holding ApS registered as owner (33.33%)
  • Bea Fagerholt is no longer registered as owner
  • Bea Fagerholt registered as owner (33.33%)
  • Triple Double Holding ApS registered as owner (5%)
  • Wash YourFace ApS registered as owner (33.33%)
  • BJØRNDAHL ApS registered as owner (5%)
  • Wash YourFace ApS is no longer registered as owner
  • Bea Fagerholt is no longer registered as owner
  • Moved to Vodroffsvej 39, 2. th, 1900 Frederiksberg C
  • Louise Gersdorff Stenbjerre appointed ceo
20196 changesaddress 1 · founded 1 · management 2 · ownership 2
  • Moved to Vodroffsvej 39, 2. th, 1900 Frederiksberg C
  • Registered as To The Moon Honey IVS
  • Bea Fagerholt appointed director
  • Liv Winther Hyllested Møller appointed director
  • Wash YourFace ApS registered as owner (50%)
  • Bea Fagerholt registered as owner (50%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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