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Moonboon International ApS

Private limited companyCVR 41800860København SActive

Moonboon International ApS is a private limited company, based in København S, active in retail sale of baby and children's clothing, founded in 2020. Net profit fell 53% from 2024 to 2025, ending at DKK 263k. Measured by gross profit, it ranks no. 5 of 70 companies in the industry in the database. With 23 employees, the company is about 8 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 18m+25.2% vs. 2024
Net profitDKK 263k−53.3% vs. 2024
EquityDKK 10.1m+2.7% vs. 2024
Employees23latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 25% (2024 → 2025), to DKK 18m.
  • Net profit fell 53% (2024 → 2025), to DKK 263k.
  • Equity rose 3% (2024 → 2025), to DKK 10.1m.

Employees

  • 1 fewer employees than a year earlier: 23 (07/2026) against 24 (07/2025).

Management and owners, last 24 months

  • Stepped down: Jacob Vesterled (director, 31/03/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m20212022202320242025
EquityNet profit
Financial figures for Moonboon International ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit8,5869,54510,25414,41018,046+25.2%
Operating profit (EBIT)2,9477878651,6931,496−11.6%
Profit before tax2,91024244732342−53.3%
Net profit2,2605164563263−53.3%
Total assets12,26716,05226,35025,55942,060+64.6%
Equity2,5012,3059,2839,84610,109+2.7%
Liabilities9,74613,70816,94915,42631,584+104.8%
Cash and cash equivalents2,2633491351,2264,029+228.5%
Average number of employees––161922+15.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m20212022202320242025
Gross profitMedian, the industry (70 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Moonboon International ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202520/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDFXBRL
202128/10/2020 – 31/12/202105/05/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

70 companies in the database

Comparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.

Gross profitDKK 18mNo. 5 of 70
Better than 94% of the companies in the industry
EquityDKK 10.1mNo. 7 of 70
Better than 91% of the companies in the industry
Number of employees23No. 5 of 70
Better than 94% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.

DKK 114kDKK 698kDKK 4.3mDKK 26.2mDKK 87.5mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,349of 9,892
Better than 66%
No. 3,094of 9,922
Better than 69%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,296of 33,588
Better than 93%
No. 3,728of 33,687
Better than 89%
All companies of type ApS66,508 companies in the comparison
No. 2,825of 66,379
Better than 96%
No. 6,852of 66,505
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of baby and children's clothing
Gross profit
  1. Moonboon International ApSDKK 18m
  2. Babysam A/SDKK 160m
  3. Kids-World ApSDKK 62.7m
Net profit
  1. Moonboon International ApSDKK 263k
  2. Babysam A/SDKK 15.9m
  3. Kids-World ApSDKK 17.9m
Equity
  1. Moonboon International ApSDKK 10.1m
  2. Babysam A/SDKK 74.4m
  3. Kids-World ApSDKK 129.6m
Employees
  1. Moonboon International ApS23
  2. Babysam A/S538
  3. Kids-World ApS125

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Blazar ApS15%
  • Simick ApS10%
  • Marie Grew Holding ApS50%
  • Cows Capital ApS5%
Moonboon International ApS

Management

1 active registrations

Executive management

Executive management at Moonboon International ApS
NameRoleAppointed
Marie GrewCEO10/09/2021
Founders
Blazar ApS, Simick ApS, Marie Grew Holding ApS
Former management (3)
Former management at Moonboon International ApS
NameRoleAppointedResigned
Marie GrewDirector28/10/202009/09/2021
Morten SønderlyngDirector10/09/202116/09/2022
Jacob VesterledDirector01/11/202231/03/2025

Signing rule: Selskabet tegnes af en direktør eller af den samlede direktion

Address and production units

1 active production units

Lindgreens Allé 9
2300 København S

København Municipality · Postcode 2300

Production units
Production unitAddressEmployeesP number
Moonboon International ApSLindgreens Allé 9, 1. tv, 2300 København S261026413164

Purpose

Selskabets formål er at drive virksomhed med produktion og salg af babyudstyr, samt anden hermed beslægtet virksomhed efter ledelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Jacob Vesterled stepped down as director
  • Industry changed to Retail sale of baby and children's clothing (477120)
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesaccounts 1 · capital 1 · ownership 3
  • Annual report for 2022 published
  • Share capital changed from 40,402 DKK to 44,749 DKK
  • Marie Grew Holding ApS registered as owner (50%)
  • Cows Capital ApS registered as owner (5%)
  • Marie Grew Holding ApS is no longer registered as owner
20223 changesmanagement 2 · accounts 1
  • Jacob Vesterled appointed director
  • Morten Sønderlyng stepped down as director
  • Annual report for 2021 published
20215 changesaddress 1 · capital 1 · management 3
  • Moved to Lindgreens Allé 9, 1. tv, 2300 København S
  • Share capital changed from 40,000 DKK to 40,402 DKK
  • Morten Sønderlyng appointed director
  • Marie Grew appointed ceo
  • Marie Grew stepped down as director
20206 changesaddress 1 · founded 1 · management 1 · ownership 3
  • Moved to Rådhusstræde 5, 1, 1466 København K
  • Registered as Moonboon International ApS
  • Marie Grew appointed director
  • Marie Grew Holding ApS registered as owner (66.67%)
  • BLAZAR ApS registered as owner (15%)
  • SIMICK ApS registered as owner (10%)

Related companies

Same industry in København

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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