Freejogger ApS
Private limited companyCVR 43396242København NVActive
Freejogger ApS is a private limited company, based in København NV, active in retail sale of baby and children's clothing, founded in 2022. Equity was negative at the end of 2025 (−DKK 68,333). The company made a loss in both 2024 and 2025, most recently DKK 7,748.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 37% (2024 → 2025), to DKK 310k.
- The loss got smaller: from DKK 24,618 to DKK 7,748 (2024 → 2025).
- Equity turned negative: −DKK 68,333 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 622 | 227 | 310 | +37% |
| Operating profit (EBIT) | −60 | −25 | −8 | +68.9% |
| Profit before tax | −61 | −25 | −8 | +68.5% |
| Net profit | −61 | −25 | −8 | +68.5% |
| Total assets | 14 | 255 | 270 | +6% |
| Equity | −21 | 48 | −68 | −241% |
| Liabilities | 35 | 207 | 339 | +63.9% |
| Cash and cash equivalents | 6 | 144 | 234 | +62.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 68,333 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/07/2025 | The company | PDF not statedXBRL |
| 2023 | 14/07/2022 – 31/12/2023 | 18/06/2024 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
70 companies in the databaseComparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.
Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,592of 69,742 Better than 17% | No. 61,753of 69,964 Better than 12% |
| Same industry and fewer than 20 employees58 companies in the comparison | No. 47of 58 Better than 19% | No. 47of 58 Better than 19% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 13,139of 16,614 Better than 21% | No. 13,758of 16,661 Better than 17% |
| All companies of type ApS66,508 companies in the comparison | No. 55,408of 66,379 Better than 17% | No. 58,088of 66,505 Better than 13% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of baby and children's clothing- Freejogger ApSDKK 310k
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- Freejogger ApS−DKK 7,748
- Babysam A/SDKK 15.9m
- Kids-World ApSDKK 17.9m
- Freejogger ApS−DKK 68,333
- Babysam A/SDKK 74.4m
- Kids-World ApSDKK 129.6m
- Freejogger ApS2
- Babysam A/S538
- Kids-World ApS125
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- TheStartupFam ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Steffen Jordan Meilsøe | Director | 14/07/2022 |
| Anne Sofie Buur Meilsøe | CEO | 14/07/2022 |
- Founders
- TheStartupFam ApS
Signing rule: Virksomheden tegnes af direktionen.
Address and production units
1 active production unitsDunhammervej 17
2400 København NV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| FREEJOGGER ApS | Dunhammervej 17, 2400 København NV | 2 | 1028421148 |
Purpose
Selskabets formål er udvikling, produktion, markedsføring og salg af fitnessudstyr til forældre samt anden beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of baby and children's clothing (477120)
20242 changesaccounts 1 · industry 1
- AccountsAnnual report for 2023 published
- IndustryIndustry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
20231 changename 1
- NameName changed from Strolletics ApS to FREEJOGGER ApS
20224 changesfounded 1 · management 2 · ownership 1
- FoundedRegistered as Strolletics ApS
- ManagementSteffen Jordan Meilsøe appointed director
- ManagementAnne Sofie Buur Meilsøe appointed ceo
- OwnershipTheStartupFam ApS registered as owner (100%)
Related companies
Same industry in København
- Molo A/S115 employees
- Moonboon International ApS23 employees
- Little Savage ApS3 employees
- To The Moon Honey ApS3 employees
- Klodshans ApS2 employees
Largest in the industry
- Babysam A/SDKK 160m
- Kids-World ApSDKK 62.7m
- Molo A/SDKK 52.2m
- Luksusbaby A/SDKK 35.9m
- Moonboon International ApSDKK 18m
- Good Vibes Group ApSDKK 16.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.