Aiayu ApS
Private limited companyCVR 30548558København ØActive
Aiayu ApS is a private limited company, based in København Ø, active in wholesale of clothing, founded in 2007. Net profit rose 32% from 2024 to 2025, ending at DKK 7.3m. Profit has grown three years in a row. Operations are spread over 6 production units in 4 towns.
Key figures · financial year 2025
Gross profitDKK 34.7m+21.9% vs. 2024
Net profitDKK 7.3m+32.4% vs. 2024
EquityDKK 31.4m+11.6% vs. 2024
Employees66latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 22% (2024 → 2025), to DKK 34.7m.
- Net profit rose 32% (2024 → 2025), to DKK 7.3m.
- Equity rose 12% (2024 → 2025), to DKK 31.4m.
Employees
- 7 more employees than a year earlier: 66 (08/2026) against 59 (08/2025).
Management and owners, last 24 months
- New in management: Maria Høgh Heilmann (ceo, 05/02/2026), Maria Høgh Heilmann (board member, 08/09/2026) and Lise Kaae (chair of the board, 08/09/2026) (+5).
- Stepped down: Maria Møgelberg Glæsel (ceo, 30/11/2025), Anders Michael Hauch (board member, 23/02/2026) and Maria Møgelberg Glæsel (board member, 08/09/2026) (+6).
- New owners registered: Formula Uno ApS (08/09/2026), Brightfolk A/S (08/09/2026) and North-East Family Office ApS (31/12/2025).
- No longer registered as owner: Machelam ApS (08/09/2026), Worsaae Holding ApS (08/09/2026) and Formula Uno ApS (07/09/2026) (+3).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 20,536 | 26,663 | 21,773 | 24,505 | 28,444 | 34,675 | +21.9% |
| Operating profit (EBIT) | 7,401 | 11,813 | 4,293 | 4,610 | 6,985 | 9,383 | +34.3% |
| Profit before tax | 6,437 | 10,784 | 4,907 | 4,600 | 7,084 | 9,437 | +33.2% |
| Net profit | 4,812 | 8,189 | 3,961 | 3,570 | 5,492 | 7,270 | +32.4% |
| Total assets | 23,477 | 33,477 | 28,777 | 32,531 | 34,979 | 40,123 | +14.7% |
| Equity | 13,902 | 22,091 | 21,052 | 23,621 | 28,113 | 31,384 | +11.6% |
| Liabilities | 9,525 | 11,387 | 7,655 | 8,825 | 6,787 | 8,677 | +27.9% |
| Cash and cash equivalents | 7,495 | 13,445 | 6,712 | 10,304 | 10,765 | 17,836 | +65.7% |
| Average number of employees | 21 | 23 | 28 | 30 | 31 | 36 | +16.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 30/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 13/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 27/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Gross profitDKK 34.7mNo. 44 of 356
Better than 88% of the companies in the industry
EquityDKK 31.4mNo. 53 of 356
Better than 85% of the companies in the industry
Number of employees66No. 43 of 356
Better than 88% of the companies in the industry
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 2,535of 4,412 Better than 43% | No. 1,691of 4,466 Better than 62% |
| Same industry and 50–199 employees32 companies in the comparison | No. 29of 32 Better than 10% | No. 26of 32 Better than 19% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 2,070of 24,791 Better than 92% | No. 3,279of 24,909 Better than 87% |
| All companies of type ApS66,508 companies in the comparison | No. 1,178of 66,379 Better than 98% | No. 3,060of 66,505 Better than 95% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothingGross profit
- Aiayu ApSDKK 34.7m
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
Net profit
- Aiayu ApSDKK 7.3m
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
Equity
- Aiayu ApSDKK 31.4m
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
Employees
- Aiayu ApS66
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Formula Uno ApS20%
- Brightfolk A/S66.67%
Aiayu ApS
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Maria Høgh Heilmann | CEO | 05/02/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Maria Høgh Heilmann | Board member | 08/09/2026 |
| Lise Kaae | Chair of the board | 08/09/2026 |
| Nicklas Pilgaard Morbjerg | Board member | 08/09/2026 |
- Founders
- Maria Høgh Heilmann, Trine Gry Fyhr
Former management (22)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Maria Høgh Heilmann | Director | 21/06/2007 | 12/04/2013 |
| Trine Gry Fyhr | Director | 21/06/2007 | 25/03/2010 |
| Maria Møgelberg Glæsel | CEO | 01/01/2012 | 30/11/2025 |
| Maria Møgelberg Glæsel | Board member | 12/04/2013 | 26/02/2018 |
| Maria Høgh Heilmann | Chair of the board | 12/04/2013 | 12/12/2016 |
| Marie Worsaae Holm | Board member | 12/04/2013 | 15/03/2018 |
| Maria Høgh Heilmann | Board member | 13/12/2016 | 26/02/2018 |
| Thomas David Holm Møller | Chair of the board | 13/12/2016 | 04/03/2019 |
| Martin Lumbye Hansen | Board member | 13/12/2016 | 12/03/2019 |
| Janne Lisbeth Glæsel | Board member | 26/02/2018 | 22/02/2019 |
| David Heilmann | Board member | 26/02/2018 | 22/02/2019 |
| Martin Michael Hansen | Board member | 15/03/2018 | 28/03/2019 |
| Sven Krogstrup | Board member | 22/02/2019 | 26/05/2021 |
| Anders Michael Hauch | Board member | 22/02/2019 | 23/02/2026 |
| Ole Elverdam Borch | Board member | 26/04/2019 | 26/05/2021 |
| Maria Møgelberg Glæsel | Board member | 26/05/2021 | 08/09/2026 |
| Jan-Ole Hansen | Board member | 26/05/2021 | 30/04/2025 |
| Michael Hjortlund | Board member | 22/04/2022 | 08/09/2026 |
| Caroline Désirée Fjelddahl | CEO | 01/12/2025 | 05/02/2026 |
| Anders Michael Hauch | Chair of the board | 24/02/2026 | 08/09/2026 |
| Lasse Dehn-Baltzer | Board member | 24/02/2026 | 08/09/2026 |
| Kristine Høybye Kjer | Director | 26/03/2026 | 08/09/2026 |
Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med en direktør eller af den samlede bestyrelse.
Address and production units
6 active production unitsIndiakaj 2
2100 København Ø
| Production unit | Address | Employees | P number |
|---|---|---|---|
| AIAYU ApS | Indiakaj 2, 2100 København Ø | 28 | 1013391269 |
| Aiayu Store København | Store Strandstræde 12A, 1255 København K | 11 | 1025178129 |
| Aiayu Store Aarhus | Volden 34, 8000 Aarhus C | 9 | 1025178110 |
| Aiayu Frederiksberg | Gammel Kongevej 80, st. tv, 1850 Frederiksberg C | 8 | 1028427324 |
| Aiayu Store Østerbro | Østerbrogade 60, 2100 København Ø | 6 | 1030903486 |
| Aiayu ApS Showroom | Dampfærgevej 2, 2100 København Ø | – | 1023030442 |
Purpose
Selskabets formål er at drive virksomhed inden for beklædning, strik og tilsvarende virksomhedsområder efter ledelsens nærmere bestemmelse.
The purpose is quoted from the register in Danish.
Changes year by year
80 registered events02015
82016
12017
62018
82019
32020
52021
22022
12023
22024
72025
212026
202621 changesmanagement 14 · ownership 6 · accounts 1
- ManagementNicklas Pilgaard Morbjerg appointed board member
- ManagementLise Kaae appointed chair of the board
- ManagementMaria Høgh Heilmann appointed board member
- ManagementKristine Høybye Kjer stepped down as director
- ManagementLasse Dehn-Baltzer stepped down as board member
- ManagementAnders Michael Hauch stepped down as chair of the board
- ManagementMichael Hjortlund stepped down as board member
- ManagementMaria Møgelberg Glæsel stepped down as board member
- OwnershipBrightfolk A/S registered as owner (66.67%)
- OwnershipFORMULA UNO ApS registered as owner (20%)
- OwnershipNorth-East Family Office ApS is no longer registered as owner
- OwnershipWorsaae Holding ApS is no longer registered as owner
- OwnershipMACHELAM ApS is no longer registered as owner
- OwnershipFORMULA UNO ApS is no longer registered as owner
- AccountsAnnual report for 2025 published
- ManagementKristine Høybye Kjer appointed director
- ManagementLasse Dehn-Baltzer appointed board member
- ManagementAnders Michael Hauch appointed chair of the board
- ManagementAnders Michael Hauch stepped down as board member
- ManagementMaria Høgh Heilmann appointed ceo
- ManagementCaroline Désirée Fjelddahl stepped down as ceo
20257 changesownership 3 · management 3 · accounts 1
- OwnershipNorth-East Family Office ApS registered as owner (15%)
- OwnershipNorth-East Venture Investor Holding ApS is no longer registered as owner
- OwnershipNorth-East Family Office ApS is no longer registered as owner
- ManagementCaroline Désirée Fjelddahl appointed ceo
- ManagementMaria Møgelberg Glæsel stepped down as ceo
- ManagementJan-Ole Hansen stepped down as board member
- AccountsAnnual report for 2024 published
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Indiakaj 2, 2100 København Ø
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaccounts 1 · management 1
- AccountsAnnual report for 2021 published
- ManagementMichael Hjortlund appointed board member
20215 changesaccounts 1 · management 4
- AccountsAnnual report for 2020 published
- ManagementMaria Møgelberg Glæsel appointed board member
- ManagementJan-Ole Hansen appointed board member
- ManagementOle Elverdam Borch stepped down as board member
- ManagementSven Krogstrup stepped down as board member
20203 changesownership 3
- OwnershipNorth-East Family Office ApS registered as owner (10%)
- OwnershipNorth-East Venture Investor Holding ApS registered as owner (5%)
- OwnershipNorth-East Venture ApS is no longer registered as owner
20198 changesmanagement 8
- ManagementOle Elverdam Borch appointed board member
- ManagementMartin Michael Hansen stepped down as board member
- ManagementMartin Lumbye Hansen stepped down as board member
- ManagementThomas David Holm Møller stepped down as chair of the board
- ManagementAnders Michael Hauch appointed board member
- ManagementSven Krogstrup appointed board member
- ManagementDavid Heilmann stepped down as board member
- ManagementJanne Lisbeth Glæsel stepped down as board member
20186 changesmanagement 6
- ManagementMartin Michael Hansen appointed board member
- ManagementMarie Worsaae Holm stepped down as board member
- ManagementDavid Heilmann appointed board member
- ManagementJanne Lisbeth Glæsel appointed board member
- ManagementMaria Høgh Heilmann stepped down as board member
- ManagementMaria Møgelberg Glæsel stepped down as board member
20171 changeaddress 1
- AddressMoved to Forbindelsesvej 12, 2. th, 2100 København Ø
20168 changescapital 1 · management 4 · ownership 3
- CapitalShare capital changed from 125,000 DKK to 133,530 DKK
- ManagementMaria Høgh Heilmann appointed board member
- ManagementMartin Lumbye Hansen appointed board member
- ManagementThomas David Holm Møller appointed chair of the board
- OwnershipFORMULA UNO ApS registered as owner (33.33%)
- OwnershipNorth-East Venture ApS registered as owner (15%)
- ManagementMaria Høgh Heilmann stepped down as chair of the board
- OwnershipFORMULA UNO ApS is no longer registered as owner
20141 changeaddress 1
- AddressMoved to Dampfærgevej 2A, 1. th, 2100 København Ø
20134 changesmanagement 4
- ManagementMaria Møgelberg Glæsel appointed board member
- ManagementMarie Worsaae Holm appointed board member
- ManagementMaria Høgh Heilmann appointed chair of the board
- ManagementMaria Høgh Heilmann stepped down as director
20123 changesownership 2 · management 1
- OwnershipWorsaae Holding ApS registered as owner (15%)
- OwnershipMACHELAM ApS registered as owner (20%)
- ManagementMaria Møgelberg Glæsel appointed ceo
20113 changesaddress 2 · name 1
- AddressMoved to Gammel Mønt 19A, 1, 1117 København K
- NameName changed from AYMARA ApS to AIAYU ApS
- AddressMoved to Gammel Mønt 29, 1117 København K
20101 changemanagement 1
- ManagementTrine Gry Fyhr stepped down as director
20074 changesfounded 1 · management 2 · ownership 1
- FoundedRegistered as AYMARA ApS
- ManagementTrine Gry Fyhr appointed director
- ManagementMaria Høgh Heilmann appointed director
- OwnershipFORMULA UNO ApS registered as owner (50%)
Related companies
Same industry in København
- Samsøe & Samsøe Whole Sale ApS355 employees
- DK Company Cph A/S167 employees
- JD Sports Fashion Denmark ApS122 employees
- Les Deux ApS113 employees
- Masai Clothing Company ApS111 employees
- Konges Sløjd A/S104 employees
Same people in management
- Forbruger-kontakt A/Svia Ole Elverdam Borch
- Normal A/Svia Lise Kaae
- Novozymes A/Svia Lise Kaae
- Bravida Danmark A/Svia Sven Krogstrup
- Bestseller A/Svia Lise Kaae
- Nemlig.com A/Svia Lise Kaae
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.