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Masai Clothing Company ApS

Private limited companyCVR 10279488København KActive

Masai Clothing Company ApS is a private limited company, based in København K, active in wholesale of clothing, founded in 1986. The company made a loss in both 2024 and 2025, most recently DKK 26.5m. Operations are spread over 13 production units in 13 towns. With 111 employees, the company is about 22 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 188.7m−3% vs. 2024
Net profit−DKK 26.5m−84.3% vs. 2024
EquityDKK 32.8m−16.5% vs. 2024
Employees111latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 9% (2024 → 2025), to DKK 35.8m.
  • Revenue fell 3% (2024 → 2025), to DKK 188.7m.
  • The loss grew: from DKK 14.4m to DKK 26.5m (2024 → 2025).
  • Equity fell 17% (2024 → 2025), to DKK 32.8m.

Employees

  • 5 fewer employees than a year earlier: 111 (08/2026) against 116 (08/2025).

Management and owners, last 24 months

  • New in management: Lisbeth Holm (board member, 03/12/2024) and Lisbeth Holm (ceo, 03/12/2024).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200m−DKK 100mDKK 0DKK 100mDKK 200m202020212022202320242025
EquityNet profit
Financial figures for Masai Clothing Company ApS
202020212022202320242025Change
Revenue300,014220,651257,202233,259194,619188,693−3%
Gross profit45,44524,90558,75052,89139,35135,784−9.1%
Operating profit (EBIT)−7,507−167,853−29,772−5,903−13,886−26,286−89.3%
Profit before tax597−156,556−24,751−7,895−14,161−26,370−86.2%
Net profit−2,893−155,104−23,294−8,005−14,369−26,481−84.3%
Total assets304,873150,532140,95097,42477,09866,852−13.3%
Equity249,53793,94977,78356,97039,24732,760−16.5%
Liabilities49,76351,89761,39439,69137,08433,122−10.7%
Cash and cash equivalents72,93545,42423,60622,36913,3096,785−49%
Average number of employees999899887776−1.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Masai Clothing Company ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202519/12/2025The groupPDF not statedXBRL
202401/07/2023 – 30/06/202421/12/2024The groupPDFXBRL
202301/07/2022 – 30/06/202322/12/2023The groupPDFXBRL
202201/07/2021 – 30/06/202223/12/2022The groupPDFXBRL
202101/07/2020 – 30/06/202129/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202025/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 35.8mNo. 39 of 356
Better than 89% of the companies in the industry
EquityDKK 32.8mNo. 51 of 356
Better than 86% of the companies in the industry
Number of employees111No. 22 of 356
Better than 94% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,477of 4,412
Better than 44%
No. 1,654of 4,466
Better than 63%
Same industry and 50–199 employees32 companies in the comparison
No. 27of 32
Better than 16%
No. 25of 32
Better than 23%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,892of 10,152
Better than 81%
No. 2,622of 10,275
Better than 74%
All companies of type ApS66,508 companies in the comparison
No. 1,134of 66,379
Better than 98%
No. 2,950of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Masai Clothing Company ApSDKK 35.8m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Masai Clothing Company ApS−DKK 26.5m
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Masai Clothing Company ApSDKK 32.8m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Masai Clothing Company ApS111
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Daisy 2015 Management ApS100%
Masai Clothing Company ApS

Management

5 active registrations

Executive management

Executive management at Masai Clothing Company ApS
NameRoleAppointed
Jacob AndersenDirector31/01/2023
Lisbeth HolmCEO03/12/2024

Board of directors

Board of directors at Masai Clothing Company ApS
NameRoleAppointed
Henrik TheilbjørnChair of the board31/08/2021
Jacob AndersenBoard member31/01/2023
Lisbeth HolmBoard member03/12/2024
Founders
A/S Pse Nr. 1285
Former management (24)
Former management at Masai Clothing Company ApS
NameRoleAppointedResigned
Hans Carsten RyeDirector10/05/198630/06/2015
Nina RyeDirector10/05/198630/06/2015
Grethe GrundahlDirector10/05/198626/01/1995
Ivan GrundahlDirector10/05/198626/01/1995
Hans Carsten RyeBoard member27/08/201230/06/2015
Per Klitgård PoulsenChair of the board27/08/201226/10/2012
Lisbeth DueholmBoard member27/08/201230/06/2015
Peter KnudsenBoard member27/08/201229/02/2016
Sune BjerregaardDirector31/08/201224/10/2019
Vagn ThorupChair of the board26/10/201230/06/2015
Sune BjerregaardBoard member30/06/201529/06/2016
Peter KnudsenDirector30/06/201529/02/2016
Gareth Ridgwell WhileyChair of the board30/06/201530/06/2016
Mark PiaseckiBoard member30/06/201530/06/2016
Theis Nøhr BruunBoard member29/02/201615/09/2017
Theis Nøhr BruunDirector06/06/201615/09/2017
Sune BjerregaardChair of the board30/06/201624/10/2019
Louise BechmannBoard member15/09/201731/01/2023
Louise BechmannDirector15/09/201731/01/2023
Margaret McDonaldChair of the board24/10/201914/12/2020
Margaret McDonaldDirector24/10/201914/12/2020
Henrik Ellebæk SteensgaardChair of the board14/12/202030/08/2021
Henrik Ellebæk SteensgaardCEO14/12/202029/02/2024
Henrik Ellebæk SteensgaardBoard member31/08/202129/02/2024

Signing rule: Selskabet tegnes af to direktører i forening eller af et medlem af bestyrelsen i forening med en direktør eller af bestyrelsens formand i forening med et bestyrelsesmedlem.

Address and production units

13 active production units

Hammerensgade 1
1267 København K

København Municipality · Postcode 1267

Production units
Production unitAddressEmployeesP number
MASAI CLOTHING COMPANY APSHammerensgade 1, st. tv, 1267 København K501003429493
MASAI CLOTHING COMPANY ApSKlosterparks Alle 113, 4100 Ringsted81025142256
MASAI CLOTHING COMPANY ApS Frederiksberg CentretFalkoner Alle 21, 2000 Frederiksberg61009844712
Masai Clothing CompanyLyngby Hovedgade 56, 2800 Kgs. Lyngby61008109733
Masai Clothing CompanyTorvegade 20, 7100 Vejle61008109784
Masai Clothing Company ApSStore Torv 15, st. tv, 8000 Aarhus C61020653546
Masai Clothing CompanyAlgade 30, 9000 Aalborg51015995617
Masai Clothing CompanyTårnvej 215, 2610 Rødovre51022907073
Masai Clothing Company ApSPerlegade 31A, st, 6400 Sønderborg51030332810
MASAI CLOTHING COMPANY ApSStændertorvet 2, 4000 Roskilde41009844666
Masai Clothing CompanyKongensgade 38, 5000 Odense C41008108818
MASAI CLOTHING COMPANY ApSØsterbrogade 80, st. th, 2100 København Ø31024539551
Masai Clothing Company RosengårdscentretØrbækvej 75, 5220 Odense SØ21013306466

Purpose

Selskabets formål er handel med tøj samt al virksomhed, som efter bestyrelsens skøn er beslægtet hermed

The purpose is quoted from the register in Danish.

Changes year by year

70 registered events
20251 changeaccounts 1
  • Annual report for 2025 published
20245 changesaccounts 1 · management 4
  • Annual report for 2024 published
  • Lisbeth Holm appointed ceo
  • Lisbeth Holm appointed board member
  • Henrik Ellebæk Steensgaard stepped down as board member
  • Henrik Ellebæk Steensgaard stepped down as ceo
20236 changesaccounts 1 · address 1 · management 4
  • Annual report for 2023 published
  • Moved to Hammerensgade 1, st. tv, 1267 København K
  • Jacob Andersen appointed director
  • Jacob Andersen appointed board member
  • Louise Bechmann stepped down as director
  • Louise Bechmann stepped down as board member
20221 changeaccounts 1
  • Annual report for 2022 published
20214 changesaccounts 1 · management 3
  • Annual report for 2021 published
  • Henrik Ellebæk Steensgaard appointed board member
  • Henrik Theilbjørn appointed chair of the board
  • Henrik Ellebæk Steensgaard stepped down as chair of the board
20205 changesmanagement 4 · accounts 1
  • Henrik Ellebæk Steensgaard appointed ceo
  • Henrik Ellebæk Steensgaard appointed chair of the board
  • Margaret McDonald stepped down as director
  • Margaret McDonald stepped down as chair of the board
  • Annual report for 2020 published
20194 changesmanagement 4
  • Margaret McDonald appointed director
  • Margaret McDonald appointed chair of the board
  • Sune Bjerregaard stepped down as chair of the board
  • Sune Bjerregaard stepped down as director
20181 changecapital 1
  • Share capital changed from 1,000,000 DKK to 1,001,000 DKK
20174 changesmanagement 4
  • Louise Bechmann appointed director
  • Louise Bechmann appointed board member
  • Theis Nøhr Bruun stepped down as director
  • Theis Nøhr Bruun stepped down as board member
20168 changesmanagement 8
  • Sune Bjerregaard appointed chair of the board
  • Mark Piasecki stepped down as board member
  • Gareth Ridgwell Whiley stepped down as chair of the board
  • Sune Bjerregaard stepped down as board member
  • Theis Nøhr Bruun appointed director
  • Theis Nøhr Bruun appointed board member
  • Peter Knudsen stepped down as director
  • Peter Knudsen stepped down as board member
201511 changesmanagement 9 · ownership 2
  • Mark Piasecki appointed board member
  • Gareth Ridgwell Whiley appointed chair of the board
  • Peter Knudsen appointed director
  • Sune Bjerregaard appointed board member
  • Vagn Thorup stepped down as chair of the board
  • Lisbeth Dueholm stepped down as board member
  • Hans Carsten Rye stepped down as board member
  • Nina Rye stepped down as director
  • Hans Carsten Rye stepped down as director
  • Daisy 2015 Management ApS registered as owner (100%)
  • HANI HOLDING ApS is no longer registered as owner
20127 changesmanagement 7
  • Vagn Thorup appointed chair of the board
  • Per Klitgård Poulsen stepped down as chair of the board
  • Sune Bjerregaard appointed director
  • Per Klitgård Poulsen appointed chair of the board
  • Peter Knudsen appointed board member
  • Lisbeth Dueholm appointed board member
  • Hans Carsten Rye appointed board member
20081 changeaddress 1
  • Moved to Hammerensgade 1, st. tv, 1267 København K
19991 changecapital 1
  • Share capital changed from 200,000 DKK to 1,000,000 DKK
19981 changeownership 1
  • HANI HOLDING ApS registered as owner (100%)
19961 changecapital 1
  • Share capital changed from 100,000 DKK to 200,000 DKK
19954 changesname 1 · capital 1 · management 2
  • Name changed from LINEA S, ÅLBORG ApS to MASAI CLOTHING COMPANY ApS
  • Share capital changed from 80,000 DKK to 100,000 DKK
  • Ivan Grundahl stepped down as director
  • Grethe Grundahl stepped down as director
19865 changesfounded 1 · management 4
  • Registered as LINEA S, ÅLBORG ApS
  • Nina Rye appointed director
  • Ivan Grundahl appointed director
  • Grethe Grundahl appointed director
  • Hans Carsten Rye appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction