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Third Brand ApS

Private limited companyCVR 36398868GentofteActive

Third Brand ApS is a private limited company, based in Gentofte, active in public relations and communication activities, founded in 2014. The company went from a profit in 2019 to a loss of DKK 273k in 2025. With 190 employees, the company is about 63 times larger than the industry median. Equity fell to DKK 821k in 2025.

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Key figures · financial year 2025

Gross profitDKK 3.2m−38.3% vs. 2019
Net profit−DKK 273k−145.9% vs. 2019
EquityDKK 821k−41% vs. 2019
Employees190latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 174 more employees than a year earlier: 190 (07/2026) against 16 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2015–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m201520162017201820192025
EquityNet profit
Financial figures for Third Brand ApS
201520162017201820192025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,4061,9624,1143,1625,1583,183−38.3%
Operating profit (EBIT)9217603645827−325−139.4%
Profit before tax–6575636787−346−143.9%
Net profit64−3447490594−273−145.9%
Total assets1,7622,7383,2315,3315,6991,921−66.3%
Equity1141115579971,392821−41%
Liabilities1,6422,6122,6604,3244,283––
Cash and cash equivalents–1111111130+182.5%
Average number of employees––5684−50%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2015, 2016, 2017, 2018, 2019, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m201520162017201820192025
Gross profitMedian, the industry (195 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 41% from 2019 to 2025 (DKK 1.4m to DKK 821k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Third Brand ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202501/04/2026The companyPDF not statedXBRL
201901/10/2018 – 30/09/201906/03/2020The companyPDFXBRL
201801/10/2017 – 30/09/201808/03/2019The companyPDFXBRL
201701/10/2016 – 30/09/201707/03/2018The companyPDFXBRL
201601/10/2015 – 30/09/201614/03/2017The companyPDFXBRL
201501/10/2014 – 30/09/201510/03/2016The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012014016018020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

195 companies in the database

Comparison with the other companies in public relations and communication activities based on the latest financial year.

Gross profitDKK 3.2mNo. 59 of 195
Better than 70% of the companies in the industry
EquityDKK 821kNo. 87 of 195
Better than 56% of the companies in the industry
Number of employees190No. 55 of 195
Better than 72% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 141k, equity DKK 635k, 3 employees.

DKK 100kDKK 499kDKK 2.5mDKK 12.4mDKK 36.3mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 4,236of 4,412
Better than 4%
No. 3,998of 4,466
Better than 10%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 12,519of 33,588
Better than 63%
No. 16,760of 33,687
Better than 50%
All companies of type ApS66,508 companies in the comparison
No. 21,234of 66,379
Better than 68%
No. 32,078of 66,505
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Public relations and communication activities
Gross profit
  1. Third Brand ApSDKK 3.2m
  2. Rud Pedersen A/SDKK 62m
  3. Geelmuyden.kiese A/SDKK 58.6m
Net profit
  1. Third Brand ApS−DKK 273k
  2. Rud Pedersen A/SDKK 8.2m
  3. Geelmuyden.kiese A/SDKK 11.6m
Equity
  1. Third Brand ApSDKK 821k
  2. Rud Pedersen A/SDKK 15.5m
  3. Geelmuyden.kiese A/SDKK 17m
Employees
  1. Third Brand ApS190
  2. Rud Pedersen A/S64
  3. Geelmuyden.kiese A/S58

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Kape ApS50%
  • Ploug&co ApS50%
Third Brand ApS

Management

2 active registrations

Executive management

Executive management at Third Brand ApS
NameRoleAppointed
Charlotte Ploug FrølichDirector01/10/2014
Kasper Robert Østergaard CarlssonDirector01/10/2014
Founders
Kape ApS, Ploug&co ApS

Signing rule: Selskabet tegnes af to direktører i forening.

Address and production units

1 active production units

Violvej 18
2820 Gentofte

Gentofte Municipality · Postcode 2820

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
THIRD BRAND ApSViolvej 18, 2820 Gentofte1901019781190

Purpose

Selskabets formål er at drive konsulent virksomhed indenfor kommunikation og marketing og anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20231 changeaddress 1
  • Moved to Violvej 18, 2820 Gentofte
20203 changesaddress 2 · accounts 1
  • Moved to Vedbæk Stationsvej 20A, 2950 Vedbæk
  • Moved to Toldbodgade 51A, 1253 København K
  • Annual report for 2019 published
20191 changeaccounts 1
  • Annual report for 2018 published
20181 changeaccounts 1
  • Annual report for 2017 published
20172 changesaddress 1 · accounts 1
  • Moved to Toldbodgade 51A, 1253 København K
  • Annual report for 2016 published
20161 changeaccounts 1
  • Annual report for 2015 published
20151 changeaddress 1
  • Moved to Toldbodgade 49B, 1253 København K
20145 changesownership 2 · founded 1 · management 2
  • KAPE ApS registered as owner (50%)
  • PLOUG&CO ApS registered as owner (50%)
  • Registered as THIRD BRAND ApS
  • Charlotte Ploug Frølich appointed director
  • Kasper Robert Østergaard Carlsson appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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