Thinkhouse ApS
Private limited companyCVR 31868548København KActive
Thinkhouse ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2008. Net profit fell 88% from 2024 to 2025, ending at DKK 179k. With 18 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 3m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 35% (2024 → 2025), to DKK 4.8m.
- Net profit fell 88% (2024 → 2025), to DKK 179k.
- Equity fell 31% (2024 → 2025), to DKK 3m.
Employees
- 3 more employees than a year earlier: 18 (08/2026) against 15 (08/2025).
Management and owners, last 24 months
- New in management: Christian Dahl Upton Sjølin (director, 31/12/2024).
- Stepped down: Frank Larsen (director, 31/12/2024).
- New owners registered: Upton Holding ApS (31/12/2024) and AML Invest ApS (31/12/2024).
- No longer registered as owner: F. Larsen Holding ApS (31/12/2024), Upton Holding ApS (30/12/2024) and AML Invest ApS (30/12/2024).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,844 | 5,344 | 9,075 | 6,276 | 7,398 | 4,816 | −34.9% |
| Operating profit (EBIT) | 966 | 1,442 | 4,989 | 1,091 | – | 280 | – |
| Profit before tax | 1,008 | 1,441 | 4,973 | 1,088 | 1,985 | 255 | −87.2% |
| Net profit | 775 | 1,118 | 3,864 | 824 | 1,525 | 179 | −88.3% |
| Total assets | 4,930 | 9,262 | 12,024 | 7,538 | 6,281 | 5,708 | −9.1% |
| Equity | 3,413 | 3,811 | 6,625 | 3,849 | 4,384 | 3,038 | −30.7% |
| Liabilities | 1,517 | 5,451 | 5,399 | 3,689 | 1,895 | 2,665 | +40.6% |
| Cash and cash equivalents | 666 | 704 | 283 | 1,265 | 2,989 | 2,572 | −13.9% |
| Average number of employees | 6 | 6 | 6 | 8 | 8 | 7 | −12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 31% from 2024 to 2025 (DKK 4.4m to DKK 3m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 08/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 03/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 13/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 13,986of 69,742 Better than 80% | No. 19,210of 69,964 Better than 73% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 113of 633 Better than 82% | No. 61of 634 Better than 91% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 9,986of 24,791 Better than 60% | No. 12,287of 24,909 Better than 51% |
| All companies of type ApS66,508 companies in the comparison | No. 14,309of 66,379 Better than 78% | No. 15,735of 66,505 Better than 76% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Thinkhouse ApSDKK 4.8m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Thinkhouse ApSDKK 179k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Thinkhouse ApSDKK 3m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Thinkhouse ApS18
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Upton Holding ApS50%
- AML Invest ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Christian Dahl Upton Sjølin | Director | 31/12/2024 |
- Auditor
- MunkStrunge Statsautoriserede Revisorer I/S
- Founders
- Thinkhouse Holding ApS
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Anders Munch Larsen | Director | 20/11/2008 | 23/03/2009 |
| Nina Druedal Wibe Munch | CEO | 23/03/2009 | 08/07/2009 |
| Frank Larsen | Director | 08/07/2009 | 31/12/2024 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsStudiestræde 14A
1455 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| THINKHOUSE ApS | Studiestræde 14A, st. th, 1455 København K | 18 | 1014900051 |
Purpose
Selskabets formål er at drive reklame- og kommunikationsvirksomhed samt anden efter direktionens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
26 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20248 changesmanagement 2 · ownership 5 · accounts 1
- ManagementChristian Dahl Upton Sjølin appointed director
- ManagementFrank Larsen stepped down as director
- OwnershipUpton Holding ApS registered as owner (50%)
- OwnershipAML Invest ApS registered as owner (50%)
- OwnershipF. LARSEN HOLDING ApS is no longer registered as owner
- OwnershipUpton Holding ApS is no longer registered as owner
- OwnershipAML Invest ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20194 changesownership 4
- OwnershipF. LARSEN HOLDING ApS registered as owner (33.33%)
- OwnershipUpton Holding ApS registered as owner (33.33%)
- OwnershipAML Invest ApS registered as owner (33.33%)
- OwnershipTHINKHOUSE HOLDING ApS is no longer registered as owner
20121 changeaddress 1
- AddressMoved to Studiestræde 14A, st. th, 1455 København K
20094 changesmanagement 4
- ManagementFrank Larsen appointed director
- ManagementNina Druedal Wibe Munch stepped down as ceo
- ManagementNina Druedal Wibe Munch appointed ceo
- ManagementAnders Munch Larsen stepped down as director
20083 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as THINKHOUSE ApS
- ManagementAnders Munch Larsen appointed director
- OwnershipTHINKHOUSE HOLDING ApS registered as owner (100%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Same people in management
- RZ ApSvia Christian Dahl Upton Sjølin
- Think PR ApSvia Anders Munch Larsen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.