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Sport24 Struer ApS

Private limited companyCVR 43512692HolstebroActive

Sport24 Struer ApS is a private limited company, based in Holstebro, active in retail sale of sports and leisure equipment, founded in 2022. Equity was negative at the end of 2025 (−DKK 468k). The company went from a profit in 2024 to a loss of DKK 511k in 2025. With 13 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 2.5m+2.4% vs. 2024
Net profit−DKK 511k−266.6% vs. 2024
Equity−DKK 468k−1,194.4% vs. 2024
Employees13latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 2% (2024 → 2025), to DKK 2.5m.
  • Net profit went from a profit of DKK 307k to a loss of DKK 511k (2024 → 2025).
  • Equity turned negative: −DKK 468k (2024 → 2025).

Employees

  • 1 fewer employees than a year earlier: 13 (07/2026) against 14 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of sports and leisure equipment (476310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202320242025
EquityNet profit
Financial figures for Sport24 Struer ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit7122,4742,535+2.4%
Operating profit (EBIT)−183499−192−138.5%
Profit before tax−304309−513−266.2%
Net profit−304307−511−266.6%
Total assets3,7856,6987,406+10.6%
Equity−26443−468−1,194.4%
Liabilities4,0496,6537,874+18.3%
Cash and cash equivalents211262+421.1%
Average number of employees057+40%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202320242025
Gross profitMedian, the industry (292 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 468k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Sport24 Struer ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202527/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202430/12/2024The companyPDFXBRL
202314/09/2022 – 30/06/202319/12/2023The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

292 companies in the database

Comparison with the other companies in retail sale of sports and leisure equipment based on the latest financial year.

Gross profitDKK 2.5mNo. 113 of 292
Better than 62% of the companies in the industry
Equity−DKK 468kNo. 272 of 292
Better than 7% of the companies in the industry
Number of employees13No. 69 of 292
Better than 77% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 139k, equity DKK 1.4m, 4 employees.

DKK 100kDKK 783kDKK 6.1mDKK 48mDKK 189mHere
Distribution of gross profit for 274 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 26,041of 69,742
Better than 63%
No. 65,615of 69,964
Better than 6%
Same industry and fewer than 20 employees248 companies in the comparison
No. 71of 248
Better than 72%
No. 231of 248
Better than 7%
Companies that are founded within the last five years16,662 companies in the comparison
No. 4,639of 16,614
Better than 72%
No. 15,311of 16,661
Better than 8%
All companies of type ApS66,508 companies in the comparison
No. 25,465of 66,379
Better than 62%
No. 62,064of 66,505
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of sports and leisure equipment
Gross profit
  1. Sport24 Struer ApSDKK 2.5m
  2. Sport 24 A/SDKK 375.3m
  3. Sportmaster Danmark ApSDKK 181.3m
Net profit
  1. Sport24 Struer ApS−DKK 511k
  2. Sport 24 A/SDKK 45.3m
  3. Sportmaster Danmark ApS−DKK 9.3m
Equity
  1. Sport24 Struer ApS−DKK 468k
  2. Sport 24 A/SDKK 214.4m
  3. Sportmaster Danmark ApS−DKK 574.1m
Employees
  1. Sport24 Struer ApS13
  2. Sport 24 A/S1,282
  3. Sportmaster Danmark ApS226

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jesper Juul Boelsmand33.33%
  • Henrik Amby Jensen33.33%
  • Lasse Plauborg Pedersen10%
  • Dennis Risgaard Nielsen10%
Sport24 Struer ApS

Management

1 active registrations

Executive management

Executive management at Sport24 Struer ApS
NameRoleAppointed
Henrik Amby JensenDirector14/09/2022
Founders
Henrik Amby Jensen

Signing rule: Selskabet tegnes af direktionen i forening.

Address and production units

1 active production units

Nørregade 30
7500 Holstebro

Holstebro Municipality · Postcode 7500

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Sport24 Struer ApSNørregade 30, 7500 Holstebro161028575471

Purpose

Virksomhedens formål er at drive virksomhed med salg af sportsudstyr samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of sports and leisure equipment (476310)
20241 changeaccounts 1
  • Annual report for 2024 published
20238 changesaccounts 1 · ownership 7
  • Annual report for 2023 published
  • Jesper Juul Boelsmand registered as owner (33.33%)
  • Henrik Amby Jensen registered as owner (33.33%)
  • Lasse Plauborg Pedersen registered as owner (10%)
  • Dennis Risgaard Nielsen registered as owner (10%)
  • Henrik Amby Jensen is no longer registered as owner
  • Lasse Plauborg Pedersen is no longer registered as owner
  • Jesper Juul Boelsmand is no longer registered as owner
20225 changesfounded 1 · management 1 · ownership 3
  • Registered as Sport24 Struer ApS
  • Henrik Amby Jensen appointed director
  • Henrik Amby Jensen registered as owner (33.33%)
  • Lasse Plauborg Pedersen registered as owner (15%)
  • Jesper Juul Boelsmand registered as owner (33.33%)

Related companies

Same industry in Holstebro

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction