Sport-Direct Danmark ApS
Private limited companyCVR 45948145Odense SØActive
Sport-Direct Danmark ApS is a private limited company, based in Odense SØ, active in retail sale of sports and leisure equipment, founded in 2025. The company is new and has been registered for 1 years. Operations are spread over 3 production units in 3 towns. With 18 employees, the company is about 5 times larger than the industry median.
What has changed
calculated from recorded figures and datesManagement and owners, last 24 months
- New in management: Thomas Just Rasmussen (director, 29/09/2025), Pontus Petersson (ceo, 29/09/2025) and Olof Stenmark (director, 29/09/2025).
- New owners registered: Intersport Partner Service A/S (29/09/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Employees
monthly figures from CVRCompare with the industry
Retail sale of sports and leisure equipment- Sport-Direct Danmark ApS–
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Sport-Direct Danmark ApS–
- Sport 24 A/SDKK 45.3m
- Sportmaster Danmark ApS−DKK 9.3m
- Sport-Direct Danmark ApS–
- Sport 24 A/SDKK 214.4m
- Sportmaster Danmark ApS−DKK 574.1m
- Sport-Direct Danmark ApS18
- Sport 24 A/S1,282
- Sportmaster Danmark ApS226
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Just Rasmussen | Director | 29/09/2025 |
| Pontus Petersson | CEO | 29/09/2025 |
| Olof Stenmark | Director | 29/09/2025 |
- Founders
- Intersport Partner Service A/S
Signing rule: Selskabet tegnes af den samlede direktion, eller af to af direktørerne.
Address and production units
3 active production unitsM.P. Allerups Vej 45E
5220 Odense SØ
Odense Municipality · Postcode 5220
Other companies at the address (3)
- I-Sport Retail ApSRetail sale of sports and leisure equipment
- Intersport Partner Service A/SWholesale of bicycles, sports goods and pleasure boats
- IS Horsens ApSRetail sale of sports and leisure equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sport-Direct Danmark ApS | M.P. Allerups Vej 45E, Fraugde, 5220 Odense SØ | 8 | 1031752546 |
| Sport Direct Randers | Messingvej 20L, 8940 Randers SV | 7 | 1031818881 |
| Sport Direct København | Rødovre Centrum 1C, 1. 224, 2610 Rødovre | 3 | 1031818903 |
Purpose
Selskabets formål er at drive detail- og engroshandel med sports- og fritidsprodukter, arbejdstøj samt profilprodukter, gaver og merchandise til virksomheder, organisationer og forbrugere, samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
5 registered events20255 changesfounded 1 · management 3 · ownership 1
- FoundedRegistered as Sport-Direct Danmark ApS
- ManagementThomas Just Rasmussen appointed director
- ManagementPontus Petersson appointed ceo
- ManagementOlof Stenmark appointed director
- OwnershipINTERSPORT PARTNER SERVICE A/S registered as owner (100%)
Related companies
Same industry in Odense
- I-Sport Retail ApS354 employees
- Friluftslageret ApS38 employees
- Racket House ApS32 employees
- IS Horsens ApS16 employees
- Odense Jagt og Fritid ApS16 employees
- Go Fishing A/S9 employees
Same people in management
- Intersport Partner Service A/Svia Thomas Just Rasmussen
Largest in the industry
- Sport 24 A/SDKK 375.3m
- Sportmaster Danmark ApSDKK 181.3m
- Unisport A/SDKK 146m
- Ny-form, Kolding A/SDKK 66.3m
- Pas Normal Studios ApSDKK 63.6m
- I-Sport Retail ApSDKK 62.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.