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Social Mate ApS

Private limited companyCVR 42527270AalborgActive

Social Mate ApS is a private limited company, based in Aalborg, active in other advertising activities, founded in 2021. Net profit rose 142% from 2024 to 2025, ending at DKK 51,881. Profit has grown three years in a row. With 10 employees, the company is about 3 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 2.7m−3.2% vs. 2024
Net profitDKK 51,881+141.8% vs. 2024
EquityDKK 97,966+112.6% vs. 2024
Employees10latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 2.7m.
  • Net profit rose 142% (2024 → 2025), to DKK 51,881.
  • Equity rose 113% (2024 → 2025), to DKK 97,966.

Registrations, last 24 months

  • 01/09/2026: Moved to Gravensgade 10, 1, 9000 Aalborg
  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2022–2025 · amounts in DKK thousand

Equity and net profit

−DKK 40,000−DKK 20,000DKK 0DKK 20,000DKK 40,000DKK 60,000DKK 80,000DKK 100k2022202320242025
EquityNet profit
Financial figures for Social Mate ApS
2022202320242025Change
Revenuenot statednot statednot statednot stated–
Gross profit4171,7372,7642,676−3.2%
Operating profit (EBIT)−251555111+103.4%
Profit before tax−26144589+96.7%
Net profit−26102152+141.8%
Total assets1403381,010953−5.6%
Equity14254698+112.6%
Liabilities125313964855−11.3%
Cash and cash equivalents2689171226+32%
Average number of employees36990%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m2022202320242025
Gross profitMedian, the industry (189 companies)

Annual reports

4 financial years
Annual reports for Social Mate ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202510/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202414/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202314/09/2023The companyPDFXBRL
202206/07/2021 – 30/06/202214/12/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 2.7mNo. 62 of 189
Better than 68% of the companies in the industry
EquityDKK 97,966No. 167 of 189
Better than 12% of the companies in the industry
Number of employees10No. 25 of 189
Better than 87% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 24,967of 69,742
Better than 64%
No. 54,902of 69,964
Better than 22%
Same industry and fewer than 20 employees180 companies in the comparison
No. 54of 180
Better than 70%
No. 158of 180
Better than 12%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 14,171of 33,588
Better than 58%
No. 26,165of 33,687
Better than 22%
All companies of type ApS66,508 companies in the comparison
No. 24,474of 66,379
Better than 63%
No. 51,077of 66,505
Better than 23%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. Social Mate ApSDKK 2.7m
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. Social Mate ApSDKK 51,881
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. Social Mate ApSDKK 97,966
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. Social Mate ApS10
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Social Mate ApS

Management

1 active registrations

Executive management

Executive management at Social Mate ApS
NameRoleAppointed
Christel KjærDirector31/01/2022
Founders
Gold Coins ApS, Frederik Kjaer Holding Aps
Former management (2)
Former management at Social Mate ApS
NameRoleAppointedResigned
Andreas Husfeldt KnudsenDirector06/07/202131/01/2022
Frederik Kjær ChristensenDirector06/07/202131/01/2022

Signing rule: Selskabet tegnes af 1 direktør i forening.

Address and production units

1 active production units

Gravensgade 10
9000 Aalborg

Aalborg Municipality · Postcode 9000

Production units
Production unitAddressEmployeesP number
Social MateGravensgade 10, 1, 9000 Aalborg101028073964

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events
20261 changeaddress 1
  • Moved to Gravensgade 10, 1, 9000 Aalborg
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Other advertising activities (731190)
20244 changesaccounts 1 · address 1 · ownership 2
  • Annual report for 2024 published
  • Moved to Gravensgade 15, 2, 9000 Aalborg
  • Alexander Hyldgaard Sørensen registered as owner (33.33%)
  • AHS Holding Aps is no longer registered as owner
20233 changesaccounts 1 · ownership 2
  • Annual report for 2023 published
  • DIRECT SALES CONSULT ApS registered as owner (33.33%)
  • GOLD COINs ApS is no longer registered as owner
202210 changesaccounts 1 · ownership 5 · name 1 · management 3
  • Annual report for 2022 published
  • Frederik Kjaer Holding Aps registered as owner (33.33%)
  • AHS Holding Aps registered as owner (33.33%)
  • GOLD COINs ApS registered as owner (33.33%)
  • GOLD COINs ApS is no longer registered as owner
  • Frederik Kjaer Holding Aps is no longer registered as owner
  • Name changed from Pineapple Media ApS to Social Mate ApS
  • Christel Kjær appointed director
  • Andreas Husfeldt Knudsen stepped down as director
  • Frederik Kjær Christensen stepped down as director
20215 changesfounded 1 · management 2 · ownership 2
  • Registered as Pineapple Media ApS
  • Andreas Husfeldt Knudsen appointed director
  • Frederik Kjær Christensen appointed director
  • GOLD COINs ApS registered as owner (50%)
  • Frederik Kjaer Holding Aps registered as owner (50%)

Related companies

Same industry in Aalborg

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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