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Direct Sales Consult ApS

Private limited companyCVR 20648406AabybroActive

Direct Sales Consult ApS is a private limited company, based in Aabybro, active in business and other management consultancy activities, founded in 1997. The company made a loss in both 2024 and 2025, most recently DKK 134k.

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Key figures · financial year 2025

Gross profitDKK 162k−38.1% vs. 2024
Net profit−DKK 134k+23.9% vs. 2024
EquityDKK 902k−12.9% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 38% (2024 → 2025), to DKK 162k.
  • The loss got smaller: from DKK 176k to DKK 134k (2024 → 2025).
  • Equity fell 13% (2024 → 2025), to DKK 902k.

Registrations, last 24 months

  • 20/08/2026: Moved to Fristrupvej 181, Birkelse, 9440 Aabybro
  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Direct Sales Consult ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1528868561,331262162−38.1%
Operating profit (EBIT)−1,5624230621−92−103−11.1%
Profit before tax−1,078−88−124196−176−134+23.9%
Net profit−1,082−88−124196−176−134+23.9%
Total assets2,3502,2492,0551,7551,6091,446−10.2%
Equity1,2291,1411,0171,2131,037902−12.9%
Liabilities1,1211,1081,037543572543−5.1%
Cash and cash equivalents711121461732725−8.5%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4m202020212022202320242025
Gross profitMedian, the industry (2,370 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Direct Sales Consult ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202116/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202002/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112205/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2511/2512/2503/2604/2605/2606/2607/2608/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 162kNo. 1906 of 2,358
Better than 19% of the companies in the industry
EquityDKK 902kNo. 1211 of 2,369
Better than 49% of the companies in the industry
Number of employees2No. 879 of 2,370
Better than 63% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 60,026of 69,742
Better than 14%
No. 35,003of 69,964
Better than 50%
Same industry and fewer than 20 employees2,220 companies in the comparison
No. 1,764of 2,210
Better than 20%
No. 1,087of 2,219
Better than 51%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,937of 24,791
Better than 12%
No. 18,507of 24,909
Better than 26%
All companies of type ApS66,508 companies in the comparison
No. 57,736of 66,379
Better than 13%
No. 30,850of 66,505
Better than 54%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Direct Sales Consult ApSDKK 162k
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Direct Sales Consult ApS−DKK 134k
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Direct Sales Consult ApSDKK 902k
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Direct Sales Consult ApS2
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Christel Kjær100%
Direct Sales Consult ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Direct Sales Consult ApS
NameRoleAppointed
Christel KjærDirector01/07/2004
Founders
Karina Selchow Poulsen
Former management (5)
Former management at Direct Sales Consult ApS
NameRoleAppointedResigned
Henrik Nielsen KraghDirector17/11/199712/02/1998
Karsten Selchow PoulsenDirector17/11/199701/07/2004
Jens Brume LaustsenChair of the board18/07/200201/02/2003
Richard Christian ScharfenbergBoard member18/07/200201/02/2003
Ivan Harry ButlerCEO01/02/200301/07/2004

Signing rule: Selskabet tegnes af en direktør alene

Address and production units

1 active production units

Fristrupvej 181
9440 Aabybro

Jammerbugt Municipality · Postcode 9440

Production units
Production unitAddressEmployeesP number
DIRECT SALES CONSULT ApSFristrupvej 181, Birkelse, 9440 Aabybro21004810561

Purpose

Selskabets formål er at drive handels-virksomhed. Samt konsulent virksomhed for danske og udenlandske kunder, primært indenfor Direkte salgs branchen

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20262 changesaddress 1 · accounts 1
  • Moved to Fristrupvej 181, Birkelse, 9440 Aabybro
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Business and other management consultancy activities (702000)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20081 changeindustry 1
  • Industry changed to Anden detailhandel undtagen fra forretninger, stadepladser og markeder (479900)
20044 changesaddress 1 · management 3
  • Moved to Hyldemorvej 24, 9230 Svenstrup J
  • Christel Kjær appointed director
  • Ivan Harry Butler stepped down as ceo
  • Karsten Selchow Poulsen stepped down as director
20036 changesaddress 2 · name 1 · management 3
  • Moved to Brunhøjvej 8, 8680 Ry
  • Name changed from GSV MARKETING ApS to DIRECT SALES CONSULT ApS
  • Moved to Algade 14, 9000 Aalborg
  • Ivan Harry Butler appointed ceo
  • Jens Brume Laustsen stepped down as chair of the board
  • Richard Christian Scharfenberg stepped down as board member
20022 changesmanagement 2
  • Jens Brume Laustsen appointed chair of the board
  • Richard Christian Scharfenberg appointed board member
19981 changemanagement 1
  • Henrik Nielsen Kragh stepped down as director
19974 changesfounded 1 · management 2 · ownership 1
  • Registered as GSV MARKETING ApS
  • Henrik Nielsen Kragh appointed director
  • Karsten Selchow Poulsen appointed director
  • Christel Kjær registered as owner (100%)

Related companies

Same industry in Jammerbugt

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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